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Line 1: {{Short description\|Italian company}} {{infobox organization\|website={{url\|http://www.crai-supermercati.it}}\|image=CRAI_logo.svg\|founded={{start date and age\|1973}}}} [[File:Crai Sori.jpg\|thumb\|The entrance of a typical Crai shop in the commune of [[Sori, Liguria]] in the [[Metropolitan City of Genoa]], branded with the Crai name]] '''CRAI''' ('''''C'''ommissionarie '''R'''iunite '''A'''lta '''I'''talia'', literally "Northern Italy Combined Agents") is a [[symbol group]] [[Cooperative\|cooperative society]] of food retailers that operates throughout Italy. CRAI was founded in 1973 <ref>{{Cite web\|date=2018-03-05\|title=La nostra Storia - CRAI\|url=http://www.crai-supermercati.it/chi_siamo/storia.php\|access-date=2021-02-14\|archive-url=https://web.archive.org/web/20180305191245/http://www.crai-supermercati.it/chi_siamo/storia.php\|~~access~~archive-date=~~2021~~2018-0203-~~14\|website=web.archive.org~~05}}</ref> and currently operates in [[Italy]], [[Albania]], <ref>{{Cite web\|date=2018-04-10\|title=Crai: aumenta il fatturato e i punti vendita, sbarca in Albania\|url=http://www.freshplaza.it/article/43543/Crai-aumenta-il-fatturato-e-i-punti-vendita,-sbarca-in-Albania\|access-date=2021-02-14\|archive-url=https://web.archive.org/web/20180410202412/http://www.freshplaza.it/article/43543/Crai-aumenta-il-fatturato-e-i-punti-vendita,-sbarca-in-Albania\|~~access~~archive-date=~~2021~~2018-0204-~~14\|website=web.archive.org~~10}}</ref> [[Switzerland]] and [[Malta]]. <ref>{{Cite web\|date=2018-08-24\|title=Crai si allea con risparmio casa nel nome del non alimentare {{!}} Distribuzione Moderna\|url=http://distribuzionemoderna.info/notizia-del-giorno/crai-si-allea-con-risparmio-casa-nel-nome-del-non-alimentare\|access-date=2021-02-14\|archive-url=https://web.archive.org/web/20180824034100/http://distribuzionemoderna.info/notizia-del-giorno/crai-si-allea-con-risparmio-casa-nel-nome-del-non-alimentare\|~~access~~archive-date=~~2021~~2018-0208-~~14\|website=web.archive.org~~24}}</ref><br>▼ The history of CRAI begins in 1973, when a group of retailers decides to unify. Thus was born in Desenzano del Garda the "Commissionarie Riunite Alta Italia". Currently, most of the network is made up of medium-small size shops, mostly [[superette]]s, and are positioned in a patchy way on the Italian and foreign territory: in fact, the brand has also established itself in Albania, in Malta<ref name="Pekic 2021">{{cite web \| last=Pekic \| first=Branislav \| title=Codè Crai Ovest Invests €30m In Opening 30 New Stores \| website=ESM Magazine \| date=12 October 2021 \| url=https://www.esmmagazine.com/retail/code-crai-ovest-earmarks-e30mn-open-30-new-stores-149272 \| access-date=8 March 2022}}</ref> and Switzerland where there are around a hundred shops. After obtaining the certification of the brand, CRAI has also created a line of products distributed only in its own stores. ▲'''CRAI''' ('''C'''ommissionarie '''R'''iunite '''A'''lta '''I'''talia) is a [[Cooperative\|cooperative society]] of food retailers that operates throughout Italy. CRAI was founded in 1973 <ref>{{Cite web\|date=2018-03-05\|title=La nostra Storia - CRAI\|url=https://web.archive.org/web/20180305191245/http://www.crai-supermercati.it/chi_siamo/storia.php\|access-date=2021-02-14\|website=web.archive.org}}</ref> and currently operates in [[Italy]], [[Albania]], <ref>{{Cite web\|date=2018-04-10\|title=Crai: aumenta il fatturato e i punti vendita, sbarca in Albania\|url=https://web.archive.org/web/20180410202412/http://www.freshplaza.it/article/43543/Crai-aumenta-il-fatturato-e-i-punti-vendita,-sbarca-in-Albania\|access-date=2021-02-14\|website=web.archive.org}}</ref> [[Switzerland]] and [[Malta]]. <ref>{{Cite web\|date=2018-08-24\|title=Crai si allea con risparmio casa nel nome del non alimentare {{!}} Distribuzione Moderna\|url=https://web.archive.org/web/20180824034100/http://distribuzionemoderna.info/notizia-del-giorno/crai-si-allea-con-risparmio-casa-nel-nome-del-non-alimentare\|access-date=2021-02-14\|website=web.archive.org}}</ref><br> In 2016, CRAI achieved aan aggregate turnover of [[Euro\|€]] 5~~,800,000,~~.8 billion <ref name=":0">{{Cite web\|title=Crai i ricavi crescono del 9% e rilancia sulla crescita dei negozi\|url=https://www.ilsole24ore.com/art/crai-ricavi-crescono-9percento-e-rilancia-crescita-negozi---AEadpunB\|access-date=2021-02-14\|website=Il Sole 24 ORE\|date=29 June 2017\|language=it}}</ref> and also introduced drug stores into the commercial network. These stores sell products related to personal and home care. In 2017 CRAI had a network of over 3,400 stores in Italy<ref name="Corriere ortofrutticolo 2017">{{cite web \| title=CRAI PRONTA A SBARCARE NELL'E-COMMERCE. IN CRESCITA FATTURATO E PUNTI VENDITA \| website=Corriere ortofrutticolo \| date=28 June 2017 \| url=http://www.corriereortofrutticolo.it/2017/06/28/crai-pronta-a-sbarcare-nelle-commerce-in-crescita-fatturato-e-punti-vendita/ \| language=it \| access-date=8 March 2022}}</ref> consisting of around 2,300 food stores and around 1,100 drug stores,<ref name="Scarci 2017">{{cite web \| last=Scarci \| first=Emanuele \| title=Crai i ricavi crescono del 9% e rilancia sulla crescita dei negozi \| website=Il Sole 24 ORE \| date=29 June 2017 \| url=https://www.ilsole24ore.com/art/crai-ricavi-crescono-9percento-e-rilancia-crescita-negozi---AEadpunB \| language=it \| access-date=8 March 2022}}</ref> and about a thousand entrepreneurs who own the supermarket sign. CRAI outlets are often located in urban centers. In the two-year period 2015–2016 CRAI recorded an expansion of 332 stores in the food and 293 in the drug sector. This growth leads CRAI to be among the ten supermarkets with the largest shares on Italian soil. In 2017 CRAI introduced [[online shopping]] for the sale of its products via [[e-commerce]].<ref name="FOOD 2017">{{cite web \| title=Crai, il marketing è all’insegna del Crm \| website=Foodweb.it \| date=3 July 2017 \| url=https://www.foodweb.it/2017/07/crai-il-marketing-e-allinsegna-del-crm/ \| language=it \| access-date=8 March 2022}}</ref><ref>{{Cite web\|date=2018-03-18\|title=CRAI PRONTA A SBARCARE NELL'E-COMMERCE. IN CRESCITA FATTURATO E PUNTI VENDITA {{!}} Corriere ortofrutticolo\|url=http://www.corriereortofrutticolo.it/2017/06/28/crai-pronta-a-sbarcare-nelle-commerce-in-crescita-fatturato-e-punti-vendita/\|access-date=2021-02-14\|archive-url=https://web.archive.org/web/20180318074255/http://www.corriereortofrutticolo.it/2017/06/28/crai-pronta-a-sbarcare-nelle-commerce-in-crescita-fatturato-e-punti-vendita/\|~~access~~archive-date=~~2021~~2018-0203-~~14\|website=web.archive.org~~18}}</ref> ==See also== * [[List of supermarket chains]] * {{portal-inline\|Supermarkets}} == References == {{Reflist~~\|colwidth=30em~~}} ==External links== * {{official\|https://www.crai-supermercati.it}} {{Supermarkets in Italy}} [[Category:Food product brands]] ~~{{Food-company-stub}}~~ [[Category:Supermarkets of Italy]]