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{{Short description|Indian film producer, lyricist, and screenwriter}}
{{Use dmy dates|date=January 2014}}
{{Infobox person
| name = M. S. Reddy
| image =
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| alt =
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| birth_name = Mallemala Sundara Rami Reddy
| birth_date = {{birth date|df=y|1924|8|15}}
| birth_place = near [[Nellore]], [[British India]]
| death_date = {{Death date and age|df=y|2011|12|11|1924|8|15}}
| death_place = [[Hyderabad]], [[India]]
| othername =
| occupation
| children = [[Shyam Prasad Reddy]]
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| spouse =
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}}
'''Mallemala
M. S. Reddy established the Kaumudi Pictures and M. S. Arts banners, under which he produced notable films like [[Sri Krishna Vijayamu|''Sri Krishna Vijayam'']] (1971), ''Kode Nagu'' (1974), ''Muthyala Pallaki'' (1977), ''Palnati Simham'' (1985), ''Aahuthi'' (1987), ''[[Ankusam]]'' (1989), ''[[Ammoru]]'' (1995), [[Ramayanam (1997 film)|''Baala Ramayanam'']] (1997), and [[Arundhati (2009 film)|''Arundhati'']] (2009). ''Baala Ramayanam'', featuring 3,000 child artistes, won the [[National Film Awards|National Film Award]] for [[National Film Award for Best Children's Film|Best Children's Film]].<ref name=":1">{{Cite web |date=12 December 2011 |title=Telugu film producer MS Reddy passes away |url=https://www.ndtv.com/entertainment/telugu-film-producer-ms-reddy-passes-away-622584 |access-date=2024-08-30 |website=[[NDTV]] |language=en}}</ref>
M. S. Reddy played a key role in the relocation of the Telugu film industry from [[Chennai|Madras]] to [[Hyderabad]] and founded Sabdalaya Studios, a prominent [[recording studio]] in [[Banjara Hills]], Hyderabad. In addition to his contributions to filmmaking, Reddy held several leadership positions within the industry, including President of the Telugu Film Producers Council, the South Indian Film Writers Association, the [[Film Nagar]] Cooperative Housing Society, and as Chairman of the Andhra Pradesh Film Development Corporation.<ref name=":4" />
==Early and personal life==
Mallemala Sundararami Reddy was born in the village of Alimili, near [[Nellore]]. His date of birth is usually given as 15 August 1924.<ref name="tcobit">{{cite news |date=11 December 2011 |title=M S Reddy is no more! |url=http://www.telugucinema.com/c/publish/starsprofile/tribute_msreddy.php |url-status=dead |archiveurl=https://web.archive.org/web/20120419203632/http://www.telugucinema.com/c/publish/starsprofile/tribute_msreddy.php |archivedate=19 April 2012 |accessdate=22 March 2012 |publisher=[[TeluguCinema.com]] |df=dmy-all}}</ref><ref name=":4" /> He was known for his outspoken nature. Aside from his work, M. S. Reddy was also a campaigner for various social causes and had [[Gandhian]] views.<ref name=":2">[http://www.hindustantimes.com/India-news/Hyderabad/Veteran-Telugu-film-producer-MS-Reddy-dies/Article1-780930.aspx Veteran Telugu film producer MS Reddy dies – Hindustan Times<!-- Bot generated title -->] {{webarchive|url=https://web.archive.org/web/20111213203650/http://www.hindustantimes.com/India-news/Hyderabad/Veteran-Telugu-film-producer-MS-Reddy-dies/Article1-780930.aspx|date=13 December 2011}}</ref> Film and television producer [[Shyam Prasad Reddy]] is his son.<ref name="hindu20070218">{{cite news | url=http://www.hindu.com/2007/02/18/stories/2007021804760600.htm | archive-url=https://web.archive.org/web/20070524150044/http://www.hindu.com/2007/02/18/stories/2007021804760600.htm | url-status=dead | archive-date=24 May 2007 | title=Raghupathi Venkaiah award for M. S. Reddy | date=18 February 2007 | accessdate=16 April 2007 | work=[[The Hindu]] | location=Chennai, India }}</ref>
== Career ==
=== Film production ===
M. S. Reddy began his career at a photographic studio in Madras (now Chennai). His first production was the Telugu-dubbed version of the Tamil film [[Kumari Penn|''Kumari Penn'']] (1966), released as ''Kanne Pilla'' in the same year. He also dubbed two other Tamil films, [[Parakkum Pavai|''Parakkum Pavai'']] (1966) and [[Panam Padaithavan|''Panam Padaithavan'']] (1965), as ''Kontepilla'' and ''Kalachakram'' respectively, both released in 1967.
He made his debut as a film producer with the 1968 Telugu film ''Bharya'', starring [[Sobhan Babu]], under the Kaumudi Pictures banner.<ref name="tcobit" /> Reddy went on to produce a series of notable films, including [[Sri Krishna Vijayamu|''Sri Krishna Vijayam'']] (1971) featuring [[N. T. Rama Rao]], ''Kodenaagu'' (1974) with Sobhan Babu, and ''Mutyala Pallaki'' (1977), starring Narayana Rao and [[Jayasudha]]. His collaborations with actor [[Krishna (Telugu actor)|Krishna]] resulted in films like ''Ekalavya'' (1982) and ''Palnati Simham'' (1985). Other significant productions included ''Aahuthi'' (1987), ''[[Ankusam]]'' (1989), and [[Ramayanam (1997 film)|''Baala Ramayanam'']] (1997).<ref name=":5">{{Cite news |date=2011-12-12 |title=‘Sahaja Kavi’ Mallemala no more |url=https://timesofindia.indiatimes.com/city/hyderabad/amplsquosahaja-kaviamprsquo-mallemala-no-more/articleshow/11076364.cms |access-date=2024-08-30 |work=The Times of India |issn=0971-8257}}</ref><ref name="tcobit" />
M. S. Reddy was instrumental in launching the career of [[N. T. Rama Rao Jr|Jr. NTR]] through the film ''Baala Ramayanam'' and contributed to the success of actor [[Rajasekhar (actor)|Rajasekhar]] by producing several of his films, including ''Ankusam'', in which Reddy also portrayed the role of a chief minister.<ref>{{Cite web |date=2012-05-16 |title=Dr Rajashekar, on his bond with MS Reddy |url=https://www.newindianexpress.com/entertainment/telugu/2011/Dec/12/dr-rajashekar-on-his-bond-with-ms-reddy-319505.html |access-date=2024-08-30 |website=[[The New Indian Express]] |language=en}}</ref>
=== Lyricist ===
As a lyricist, M. S. Reddy used his surname Mallemala as his [[pen name]]. He wrote over 5,000 songs and poems, earning the title "Sahaja Kavi" (The Natural Poet) for his simple and accessible writing style.<ref name=":1" />
=== Sabdalaya Studios ===
In 1984, the [[Andhra Pradesh government]] allotted M. S. Reddy half an [[acre]] of land on Road No. 2, [[Banjara Hills]], specifically for developing a recording and re-recording theatre.<ref>{{Cite news |date=2012-03-06 |title=Studio owners sit pretty on government land |url=https://timesofindia.indiatimes.com/city/hyderabad/studio-owners-sit-pretty-on-government-land/articleshow/12154001.cms |access-date=2024-08-30 |work=The Times of India |issn=0971-8257}}</ref> Reddy utilized this opportunity to establish Sabdalaya Studios, a prominent recording studio in the Telugu film industry.<ref name=":5" />
== Autobiography ==
M. S. Reddy’s autobiography, ''Idhi Naa Kadha'', caused a stir in the Telugu film industry with its critical remarks about prominent stars, leading to backlash, particularly from fans of [[N. T. Rama Rao]] (NTR) and [[N. T. Rama Rao Jr]] (Jr. NTR).<ref>{{Cite news |date=2011-06-18 |title=Autobiography of M S Reddy creates controversy |url=https://timesofindia.indiatimes.com/entertainment/regional/movie-details/news-interviews/autobiography-of-m-s-reddy-creates-controversy/articleshow/8900743.cms |access-date=2024-08-30 |work=The Times of India |issn=0971-8257}}</ref>
In the book, M. S. Reddy described N. T. Rama Rao's on-set tantrums during the filming of [[Sri Krishna Vijayamu|''Sri Krishna Vijayam'']] (1971), including an incident where Rama Rao was upset with actor [[Nagabhushanam (actor)|Nagabhushanam]]’s costume, which resembled his own as [[Lord Krishna]]. Reddy explained that it took considerable effort to convince Rama Rao that Nagabhushanam was playing the role of Poundrika Vasudeva, a character who imitates Krishna.<ref name=":3">{{Cite news |date=2011-06-17 |title=M S Reddy's autobiography withheld |url=https://timesofindia.indiatimes.com/entertainment/regional/movie-details/news-interviews/m-s-reddys-autobiography-withheld/articleshow/8876888.cms |access-date=2024-08-30 |work=The Times of India |issn=0971-8257}}</ref>
M. S. Reddy also criticized Jr. NTR, whom he had introduced as [[Lord Rama]] in the film [[Ramayanam (1997 film)|''Bala Ramayanam'']] (1997). Reddy recalled that Jr. NTR had initially promised to debut as a lead actor under his production house but instead debuted with [[Usha Kiran Movies]]. Despite this, Reddy continued to seek a collaboration, and Jr. NTR eventually agreed to work on his ninth film under Reddy’s banner. However, during a script meeting at M. S. Reddy’s office, [[T. Subbarami Reddy]] arrived unexpectedly. When M. S. Reddy asked Jr. NTR to wait while he met with Subbarami Reddy, Jr. NTR left, reportedly saying, "Who is M. S. Reddy to make me wait?"<ref name=":3" />
The book also detailed a dispute between actresses [[Jamuna (actress)|Jamuna]] and [[J. Jayalalithaa|Jayalalithaa]] on the set of ''Sri Krishna Vijayam''. M. S. Reddy accused director [[Gunasekhar]] of betraying a promise to make the film ''[[Okkadu]]'' (2003) under Reddy’s banner. Gunasekhar responded by holding a press conference, dismissing the allegations as fabrications. Following the uproar, it was decided to withdraw the limited copy edition of the book.<ref name=":3" />
== Death ==
M. S. Reddy passed away on 11 December 2011 at his residence in [[Film Nagar]], [[Hyderabad]], after a prolonged illness. He was 87 years old.<ref name=":1" /><ref name=":2" />
== Filmography ==
Source: <ref>{{Cite web |title=M. S. Reddy Filmography |url=https://indiancine.ma/grid/year/name=M.S._Reddy |access-date=2024-08-30 |website=Indiancine.ma}}</ref>
=== Producer/presenter ===
* ''Bharya'' (1968)
* ''Kalasina Manasulu'' (1968)
* [[Sri Krishna Vijayamu|''Sri Krishna Vijayam'']] (1971)
* ''Ooriki Upakari'' (1972)
* ''Kode Nagu'' (1974)
* ''Ramaya Thandri'' (1975)
* ''Doralu Dongalu'' (1976)
* ''Mutyala Pallaki'' (1977)
* ''Nayudu Bava'' (1978)
* ''Rama Banam'' (1979)
* [[Thathayya Premaleelalu|''Thathayya Premaleelalu'']] (1980)
* ''Ekalavya'' (1982)
* ''Kalyana Veena'' (1983)
* ''Palnati Simham'' (1985)
* ''Lady Doctor'' (1985)
* ''O Prema Katha'' (1987)
* ''Aahuthi'' (1987)
* [[Choopulu Kalasina Subhavela|''Chupulu Kalasina Subhavela'']] (1988)
* ''[[Ankusam]]'' (1989)
* ''Aagraham'' (1991)
* ''[[Ammoru]]'' (1995)
* [[Ramayanam (1997 film)|''Ramayanam'']] (1997)
* ''Velugu Needalu'' (1999)
* ''[[Vamsoddharakudu]]'' (2000)
* ''Andham'' (2001)
* [[Arundhati (2009 film)|''Arundhati'']] (2009)
Dubbed films
* [[Kumari Penn|''Kannepilla'']] (1966)
* ''[[Parakkum Pavai|Kontepilla]]'' (1967)
* [[Panam Padaithavan|''Kalachakram'']] (1967)
=== Writer ===
* ''Ooriki Upakari'' (1972)
* ''Ramaya Thandri'' (1975)
* ''Doralu Dongalu'' (1976)
* ''Nayudu Bava'' (1978)
* ''Rama Banam'' (1979)
* [[Thathayya Premaleelalu|''Thathayya Premaleelalu'']] (1980)
* [[Ramayanam (1997 film)|''Ramayanam'']] (1997)
=== Lyricist ===
* [[Sri Krishna Vijayamu|''Sri Krishna Vijayam'']] (1971)
* ''Kode Naagu'' (1974): "Sangamam Sangamam Anuraaga Sangamam"
* ''Ramaya Thandri'' (1974): "Malli Virisindi"
* ''Doralu Dongalu'' (1976): "Cheppalanukunnaanu, Doralevvaroo Dongalevvaroo Telusukunnaanu"
* ''Mutyala Pallaki'' (1976): "Sannajaajiki, Gunnamaamiki Pellli Kudhirindi", "Tellavaarakamundee Palle Lechindi"
* [[Thathayya Premaleelalu|''Thathayya Premaleelalu'']] (1980): "Vennello Vinnanu Sannayi Geetam"
* ''Ekalavya'' (1982): All songs
* ''Kalyana Veena'' (1983): "Veguchukka Molichindi"
* ''Thalambralu'' (1986)
* [[Choopulu Kalasina Subhavela|''Chupulu Kalasina Subhavela'']] (1988): "Chupulu Kalasina Subhavela"
* ''Puttinti Gauravam'' (1996)
==Awards==
;[[Nandi Awards]]
* [[Nandi Award for Best Lyricist|Best Lyricist]] - ''[[Ankusam]]'' (1989)<ref name=":0">{{Cite web |title=నంది అవార్డు విజేతల పరంపర (1964–2008) |trans-title=A series of Nandi Award Winners (1964–2008) |url=http://ipr.ap.nic.in/New_Links/Film.pdf |access-date=21 August 2020 |publisher=[[Andhra Pradesh (magazine)|Information & Public Relations of Andhra Pradesh]]}}(in [[Telugu language|Telugu]])</ref>
* [[Nandi Award for Best Children Film|Best Childrens Film - Gold]] - ''[[Ramayanam (1997 film)|Ramayanam]]'' (1997)<ref name=":0" />
==See also==
* [[Raghupathi Venkaiah Award]]
== References ==
{{reflist}}
{{Raghupathi Venkaiah Award Recipients}}
{{authority control}}
{{DEFAULTSORT:Reddy, M. S.}}
[[Category:1924 births]]
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[[Category:People from Nellore district]]
[[Category:Film directors from Andhra Pradesh]]
[[Category:20th-century Indian
[[Category:Screenwriters from Andhra Pradesh]]
[[Category:Producers who won the Best Children's Film National Film Award]]
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