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| last_aired2 = {{End date|2007|5|22}}
| network3 = [[Hulu]]
| released3 = {{EndStart date|2019|7|19}}
| related = [[Veronica Mars (film)|''Veronica Mars'' (film)]]
}}
 
'''''Veronica Mars''''' is an American teen [[film noir|noir]] [[Mystery fiction|mystery]] [[Drama (film and television)|drama]] television series created by screenwriter [[Rob Thomas (writer)|Rob Thomas]]. The series is set in the [[fictional city|fictional town]] of [[Neptune, California]], and stars [[Kristen Bell]] as the eponymous character. The series premiered on September 22, 2004, during television network [[UPN]]'s final two years, and ended on May 22, 2007, after a season on UPN's successor, [[The CW]], airing for three seasons total. ''Veronica Mars'' was produced by [[Warner Bros. Television]], Silver Pictures Television, Stu Segall Productions, and Rob Thomas Productions.<ref>{{cite web |url=http://www.thefutoncritic.com/showatch/veronica-mars/ |title=Veronica Mars |access-date=June 3, 2015 |publisher=The Futon Critic}}</ref> [[Joel Silver]] and Thomas were executive producers for the entire run of the series, while [[Diane Ruggiero]] was promoted in the third season.<ref name="Elena Fernandez, Maria">{{cite news |url=https://articleswww.latimes.com/2005archives/la-xpm-2005-nov/-09/entertainment/-et-mars9-story.html |title=Cult king in orbit on ''Mars'' |access-date=November 4, 2008 |author=Elena Fernandez, Maria |date=November 9, 2005 |work=[[Los Angeles Times]]}}</ref>
 
[[Veronica Mars (character)|The character Veronica Mars]] is a student who progresses from [[high school]] to [[college]] while moonlighting as a [[private investigator]] under the tutelage of her detective father. In each episode, Veronica solves a different stand-alone case while working to solve a more complex mystery. The first two seasons of the series each had a season-long [[Story arc|mystery arc]], introduced in the first episode of the season and solved in the season finale. The third season took a different format, focusing on smaller mystery arcs that would last several episodes.
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Thomas, who said he "conceive[d] the show as a one-year mystery," decided that he needed to introduce and eliminate several characters to be able to create an "equally fascinating mystery" for the series' second season. Thomas felt that he could not bring back the Kanes and the Echolls and "have them all involved in a new mystery"; he needed "new blood".<ref name="marsthomasin">{{cite news |last=Porter |first=Rick |date=September 28, 2005 |title=Mystery deepens on Mars |url=http://www.projo.com/tv/content/projo_20050928_veronica.11a78ce9.html |access-date=November 8, 2008 |work=[[The Providence Journal]] |archive-url=https://web.archive.org/web/20090616070232/http://www.projo.com/tv/content/projo_20050928_veronica.11a78ce9.html |archive-date=June 16, 2009 |url-status=dead}}</ref> The second season saw the introduction of [[Tessa Thompson]] as [[Jackie Cook]], a romantic interest of Wallace and daughter of a famous baseball player. Previous recurring characters [[Dick Casablancas]] and [[Cassidy Casablancas|Cassidy "Beaver" Casablancas]] were upgraded to series regulars. Dick, played by [[Ryan Hansen]], was an 09er friend of Logan, a womanizer and former high-school bully turned frat boy. [[Kyle Gallner]] portrayed "Beaver," Dick's introverted younger brother.<ref name="veronicaseason2dvd" /> Dunn left the series midway through the season, although was credited as a main cast member throughout that season.<ref name="veronicanewformat">{{cite news |url=http://blog.seattlepi.com/tv/2006/07/17/kristen-bell-rob-thomas-hope-the-cw-switch-solves-the-mystery-of-why-veronica-mars-hasnt-caught-on-/ |title=Kristen Bell, Rob Thomas hope The CW switch solves the mystery of why ''Veronica Mars'' hasn't caught on. |access-date=September 17, 2008 |last=McFarland |first=Melanie |date=July 17, 2006 |work=[[Seattle Post-Intelligencer]] |archive-date=October 9, 2012 |archive-url=https://web.archive.org/web/20121009010336/http://blog.seattlepi.com/tv/2006/07/17/kristen-bell-rob-thomas-hope-the-cw-switch-solves-the-mystery-of-why-veronica-mars-hasnt-caught-on-/ |url-status=dead }}</ref> Thomas explained that the Logan-Veronica-Duncan love triangle had run its course, and to keep the series fresh, there would need to be "other guys in her life." He attributed Dunn's removal to fan interest dominating the Logan-Veronica relationship,<ref>{{cite news |date=September 20, 2006 |title=Many Happy Returns |last=Madden Toby |first=Mekeisha |pages=01E |work=[[The Detroit News]]}}</ref> saying "it became clear that one suitor won out".<ref name="thomasseasonthree"/>
 
The third season introduced two new series regulars, [[Parker Lee]] and [[Stosh "Piz" Piznarski]]. [[Julie Gonzalo]] portrayed Parker, Mac's extroverted roommate and "everything that Mac is not."<ref name="thomasseasonthree" /> Piz, played by [[Chris Lowell]], was Wallace's roommate and a music lover with his campus radio show. Piz was named after the director of the pilot, [[Mark Piznarski]]. The character gave Veronica another middle-class male friend. Thomas used the radio show as a narrative device to capture the mood of the university.<ref name="thomasjobhunt">{{cite magazine |url=https://www.ew.com/ew/article/0,,1549635,00.html2006/10/24/veronica-mars-creator-his-recent-job-hunt/ |title=The ''Veronica Mars'' creator on his recent job hunt |access-date=September 29, 2008 |last=Jensen |first=Jeff |date=October 23, 2006 |magazine=Entertainment Weekly |archive-date=October 5, 2008 |archive-url=https://web.archive.org/web/20081005093343/http://www.ew.com/ew/article/0,,1549635,00.html |url-status=deadlive }}</ref> [[Cindy "Mac" Mackenzie]] and [[Don Lamb]], recurring characters in the first two seasons, were upgraded to series regulars. Mac, portrayed by [[Tina Majorino]], was a computer expert befriended by Veronica. Lamb, portrayed by [[Michael Muhney]], was the Balboa County Sheriff who won the office from Keith in the recall election.<ref name="thomasseasonthree" />
 
==Production==
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===Cancellation===
[[File:Enrico Colantoni 2007.jpg|upright|thumb|[[Enrico Colantoni]], who played Veronica's father [[Keith Mars]], expressed interest in the film adaption of the series.]]
On March 29, 2006 a fake press release titled "Veronica Mars Canned" was released informing fans that the show had been cancelled. After a few hours, Creator Rob Thomas informed the fan base that he had been getting calls from the writers asking if they still had jobs, and the show had in fact not been cancelled.
 
In January 2007, Dawn Ostroff announced that while she was pleased with the gradual ratings improvement of ''Veronica Mars'', the series would be put on hiatus after the February sweeps to air a new reality series, ''[[Pussycat Dolls Present: The Search for the Next Doll|Pussycat Dolls Present]]''. When the hiatus ended, the series returned for the last five episodes of the season.<ref>{{cite web |url=http://blog.seattlepi.com/tv/2007/01/19/the-cw-loves-chris-pussycat-dolls-bump-veronica-mars/ |title=The CW loves ''Chris'', Pussycat Dolls bump ''Veronica Mars'' |access-date=September 17, 2008 |last=McFarland |first=Melanie |date=January 19, 2007 |work=[[Seattle Post-Intelligencer]] |archive-date=October 9, 2012 |archive-url=https://web.archive.org/web/20121009065125/http://blog.seattlepi.com/tv/2007/01/19/the-cw-loves-chris-pussycat-dolls-bump-veronica-mars/ |url-status=dead }}</ref> At the 2007 CW Upfront, Ostroff announced that ''Veronica Mars'' was not part of the new primetime lineup and was "not coming back". Thomas created a trailer that took place four years after the third-season finale, with the working title "Veronica in the FBI", and released it on the third season DVD.<ref>{{cite web |url=http://www.tvshowsondvd.com/news/Veronica-Mars/7573 |title=''Veronica Mars'' – Official Studio Press Release For 3rd & Final Season (& New Hi-Res 3-D Art) |last=Lambert |first=David |publisher=TVShowsOnDVD.com |date=June 29, 2007 |access-date=February 24, 2011 |url-status=dead |archive-url=https://web.archive.org/web/20120209160238/http://www.tvshowsondvd.com/news/Veronica-Mars/7573 |archive-date=February 9, 2012 |df=mdy-all}}</ref> When asked if the FBI concept could happen, Ostroff said that the series was probably completely gone "in any form". Ostroff also said that Kristen Bell and Rob Thomas might collaborate on another project for the CW network.<ref>{{cite web |url=http://tv.ign.com/articles/789/789402p1.html |title=''Veronica Mars'' is Dead, but Kristen Bell is now CW's ''Gossip Girl'' |access-date=September 17, 2008 |last=Goldman |first=Eric |date=May 17, 2007 |publisher=[[IGN]] |archive-url=https://web.archive.org/web/20071012222825/http://tv.ign.com/articles/789/789402p1.html |archive-date=October 12, 2007}}</ref> In June 2007, ''[[TV Guide]]'' writer [[Michael Ausiello]] confirmed that the cancellation of ''Veronica Mars'' was official.<ref>{{cite web |url=https://www.tvguide.com/news/veronica-mars-officially-8545.aspx |title=''Veronica Mars'' Is Now "Officially Dead" |last=Ausiello |first=Michael |work=[[TV Guide]]}}</ref>
 
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[[Category:Television series by Warner Bros. Television Studios]]
[[Category:Television shows set in San Diego]]
[[Category:The CW originaltelevision programmingdramas]]
[[Category:UPN originaltelevision programmingdramas]]
[[Category:Hulu original programming]]
[[Category:Fictional portrayals of the San Diego Police Department]]
[[Category:Television series about abuse]]
[[Category:TelevisionAmerican television series about teenagers]]