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'''Lee Clow''' (born 1943) is the Chairmanchairman and Globalglobal Directordirector of [[TBWA\Chiat\Day|TBWA\Worldwide]], and had been its Chief[[chief Creativecreative Officerofficer]].<ref>{{Cite news|url=http://adage.com/agencynews/article?article_id=140070|title=Duncan Milner Ascends at TBWA/Media Arts Lab|access-date=2018-10-02|language=en}}</ref> ''[[Advertising Age]]'' referred to him as "advertising's art director guru".<ref>{{Cite news|url=http://adage.com/century/people018.html|title=Lee Clow|access-date=2018-10-02|language=en}}</ref>
==Early life==
Lee Clow was born in [[Los Angeles]], [[California]], [[US]]. He studied at [[Santa Monica City College]] and received[[California aState two-yearUniversity, degreeLong Beach]].
==Career==
Clow is best known for co-creating —– along with [[Steve Hayden (copywriter)|Steve Hayden]] —– [[Apple Computer]]'s ''[[1984 (television commercial)|1984]]'' commercial, which launched the [[Apple Macintosh]] and the "[[Think Different]]" slogan.<ref>{{cite web |url=http://archive.salon.com/tech/books/2000/10/11/jobs_excerpt/index1.html |title=Salon.com Technology | the once and future Steve Jobs |accessdate=2007-05-04 |url-status=dead|archive-url=https://web.archive.org/web/20070317231328/http://archive.salon.com/tech/books/2000/10/11/jobs_excerpt/index1.html |archive-date=2007-03-17 }}</ref> The 60-second TV spot was made for a budget of $900,000 and is considered to be a masterpiece in advertising.
He's is also known for his work on the [[PlayStation (console)|PlayStation]],<ref>{{cite magazine|title=Sony TV: Turn On, Tune In, Buy Hardware|magazine=[[Next Generation (magazine)|Next Generation]]|issue=14 |publisher=[[Imagine Media]] |date=February 1996|pages=72–73}}</ref> [[Energizer Bunny]], [[Taco Bell chihuahua]], and [[California Cooler]] campaigns. Clow has helmed campaigns for [[Nissan]] and [[Pedigree Petfoods]]. He is a member of numerous advertising and creative Hallshalls of Famefame.
==Personal life==
He was a personal friend of [[Steve Jobs]] for 30 years.<ref>http{{cite web|url=https://www.appleinsider.com/articles/09/10/30/visionary_behind_apples_1984_advertisement_steps_down.html|title=Visionary behind Apple's '1984' advertisement steps down|date=October 30, 2009|website=AppleInsider}}</ref>
==References==
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==External links==
* [http://www.adcglobal.org/archive/hof/1990/?id=225 Art Directors Club] - biography, portrait and images of work (1990)
* [http://ihaveanidea.org/creatives/2004/03/02/lee-clow/ Ihaveanidea] - interview with Lee Clow (2004)
* [http://www.leeclowsbeard.com Lee Clow's Beard] - information on a Twitter-feed-turned-book featuring Lee Clow (2012)
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[[Category:Advertising directors]]
[[Category:Apple Inc. advertising]]
[[Category:Living people]]
[[Category:1943 births]]
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