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'''Lee Clow''' (born 1943) is the chairman and global director of [[TBWA\Chiat\Day|TBWA\Worldwide]], and had been its [[chief creative officer]].<ref>{{Cite news|url=http://adage.com/agencynews/article?article_id=140070|title=Duncan Milner Ascends at TBWA/Media Arts Lab|access-date=2018-10-02|language=en}}</ref> ''[[Advertising Age]]'' referred to him as "advertising's art director guru".<ref>{{Cite news|url=http://adage.com/century/people018.html|title=Lee Clow|access-date=2018-10-02|language=en}}</ref>
==Early life==
Lee Clow was born in [[Los Angeles]], [[California]], [[US]]. He studied at [[Santa Monica City College]] and [[California State University, Long Beach]].
==Career==
Clow is best known for co-creating – along with [[Steve Hayden (copywriter)|Steve Hayden]] – [[Apple Computer]]'s ''[[1984 (television commercial)|1984]]'' commercial, which launched the [[Apple Macintosh]] and the "[[Think Different]]" slogan.<ref>{{cite web |url=http://archive.salon.com/tech/books/2000/10/11/jobs_excerpt/index1.html |title=Salon.com Technology | the once and future Steve Jobs |accessdate=2007-05-04 |url-status=dead|archive-url=https://web.archive.org/web/20070317231328/http://archive.salon.com/tech/books/2000/10/11/jobs_excerpt/index1.html |archive-date=2007-03-17 }}</ref> The 60-second TV spot was made for a budget of $900,000 and is considered a masterpiece in advertising.
He is also known for his work on the [[PlayStation (console)|PlayStation]],<ref>{{cite magazine
==Personal life==
He was a personal friend of [[Steve Jobs]] for 30 years.<ref>
==References==
{{Reflist}}
==External links==
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{{Authority control}}
{{DEFAULTSORT:Clow, Lee}}
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