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{{AboutShort description|British engine tuning company, Superchips|Superchip, the album|Superchip}}
{{About|British engine tuning company, Superchips|Other meanings of Superchip|Superchip (disambiguation){{!}}Superchip}}
{{Use dmy dates|date=October 2019}}
{{Infobox company
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| founder =
| defunct = <!-- {{End date|YYYY|MM|DD}} -->
| location_city = [[Milton KeynesWatford]]
| location_country = United Kingdom
| locations =
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| parent =
| divisions =
| subsid = Superchips Inc. (sold to [[MSD Ignition]] in 2005)
| homepage = {{URL|http://www.superchips.co.uk}}
| footnotes =
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'''Superchips Ltd''' was a British company specialising in electronic [[engine tuning]] of cars. It was established in 1977 by Peter Wales as '''P.J. Detection Techniques''', and was renamed Superchips in 1991. The company iswas based in [[Watford]], [[HertfordshireBuckingham]], and has dealers of its products worldwide. The company went into administration in March 2020 at the start of the pandemic and is now owned by Octopus Automotive Ltd who also own the largest mobile remapping company in the UK; Remap Kings. . 
 
The companytwo brands; Superchips and Remap Kings work together to offer a range of tuning solutions and ECU software throughout the UK and overseas, with a unique, online ordering and booking system.  Tuning can be booked where a technician comes to a customer's address as well as a full range of tuning solutions for most cars, vans, lorries, and motorhomes. provides [[engineEngine controlControl unitUnit]] (ECU) upgrades to produce more power and torque for a wide range of popular vehicles such as:
*[[BMW 1 Series]]<ref>[http://www.honestjohn.co.uk/news/parts-and-accessories/2010-02/superchips ''Daily Telegraph'' Honest John 28 February 2010]</ref>
*[[Ford Focus]]<ref>[http://www.autocar.co.uk/News/NewsArticle/Ford-Focus/242646/ ''Autocar'' 20 August 2009]</ref>
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*[[Volkswagen Golf]]<ref>[http://www.autoexpress.co.uk/carreviews/firstdrives/245473/golf_gti_by_superchips.html ''Auto Express'' November 2009]</ref>
 
The additional power is produced by re-mapping the ECU's settings by changing various settings created by the carvehicle's original manufacturer. 

Amongst Theother companysolutions, Superchips also produces the '''Bluefin''' tool that plugs into a car's diagnostic port and allows for re-mapping to be done at home, meaning the vehicle owner and can take the map on and off as desired.
 
The Superchips brand and its Bluefin product are still sold all over the world, with popular markets being Australia and India.
 
== American subsidiary ==
In 1992, '''Superchips Inc.''' was established in [[Sanford, Florida]], US<ref>[https://web.archive.org/web/20120919220836/http://articles.orlandosentinel.com/1994-09-08/topic/9409060255_1_chips-car-performance-aftermarket-parts ''Orlando Sentinel'' September 08, 1994]</ref> and developed products for the North American market. The subsidiary was sold to [[MSD Ignition]] in 2005 for $40 million.<ref>[http://www.carpages.co.uk/news/superchips-23-02-05.asp Carpages.co.uk 23 February 2005]</ref> The company was merged with Edge Products in 2011<ref>[{{Cite web|url=https://edgeproducts.com/company/]|title = About - Edge Products}}</ref> and the Superchips brand of products is now distributed by Powerteq, LLC.
 
==Motorsport==
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[[Category:Automotive companies of the United Kingdom]]
[[Category:Companies based in Milton KeynesWatford]]
[[Category:Milton KeynesWatford]]
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