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{{Short description|British company}}
{{About|British engine tuning company, Superchips|
{{Use dmy dates|date=October 2019}}
{{Infobox company
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| subsid = Superchips Inc.
| homepage = {{URL|http://www.superchips.co.uk}}
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'''Superchips Ltd''' was a British company specialising in electronic [[engine tuning]] of cars. It was established in 1977 by Peter Wales as '''P.J. Detection Techniques''', and was renamed Superchips in 1991. The company was based in [[Buckingham]], and has dealers of its products worldwide. The company went into administration in March 2020 at the start of the pandemic and
The two brands; Superchips and Remap Kings work together to offer a range of tuning solutions and ECU software throughout the UK and overseas, with a unique, online ordering and booking system. Tuning can be booked where a technician comes to a customer's address as well as a full range of tuning solutions for most cars, vans, lorries, and motorhomes. [[Engine Control Unit]] (ECU) upgrades produce more power and torque for a wide range of popular vehicles such as:
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== American subsidiary ==
In 1992, '''Superchips Inc.''' was established in [[Sanford, Florida]], US<ref>[https://web.archive.org/web/20120919220836/http://articles.orlandosentinel.com/1994-09-08/topic/9409060255_1_chips-car-performance-aftermarket-parts ''Orlando Sentinel'' September 08, 1994]</ref> and developed products for the North American market. The subsidiary was sold to [[MSD Ignition]] in 2005 for $40 million.<ref>[http://www.carpages.co.uk/news/superchips-23-02-05.asp Carpages.co.uk 23 February 2005]</ref> The company was merged with Edge Products in 2011<ref>{{Cite web|url=https://edgeproducts.com/company/|title = About - Edge Products}}</ref> and the Superchips brand of products is now distributed by Powerteq, LLC.
==Motorsport==
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