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It is this strategy of growing sales, instead of concentrating on the "bottom line" which may have caused the company's financial problems. On Friday 29 May 2009 the company went into [[Administration (law)|administration]], owing an estimated £75 million to suppliers. On the same day, the business was rescued through the formation of the Cobra Beer Partnership Limited, a joint-venture between Molson Coors and Karan Bilimoria, with Molson Coors owning 50.1% of the shares and Bilimoria appointed as Chairman.<ref>
{{cite news| url=http://business.timesonline.co.uk/tol/business/industry_sectors/retailing/article6395535.ece | archive-url=https://web.archive.org/web/20090605103647/http://business.timesonline.co.uk/tol/business/industry_sectors/retailing/article6395535.ece | url-status=dead | archive-date=June 5, 2009 | work=The Times | location=London | title=Cobra beer saved from administration at last gasp | first=Matthew | last=Goodman | date=2009-05-31 | access-date=2010-04-30}}</ref>
In June 2011, it was reported that [[Molson Coors]] had also purchased a 51% stake in Cobra India, renamed as ''Molson Coors Cobra India''. The remaining 49% of the venture is controlled by Bilimoria.<ref name=toi>{{cite web|url=http://articles.timesofindia.indiatimes.com/2011-06-24/india-business/29698944_1_cobra-beer-katyal-family-stake|archive-url=https://web.archive.org/web/20130623085659/http://articles.timesofindia.indiatimes.com/2011-06-24/india-business/29698944_1_cobra-beer-katyal-family-stake|url-status=dead|archive-date=23 June 2013|title=Molson Coors buys 51% stake in Cobra|date=24 June 2011|work=[[The Times of India]]|access-date=14 November 2011}}</ref>
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