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| branding = News Talk 710 KURV
| slogan = The Valley's News, Weather & Talk Station
| airdate = December{{start 04,date and age|1947|10|19|p=y}} (first license granted)
| frequency = 710 ([[kilohertz|kHz]])
| format = News/talk[[Talk radio]]
| power = 1,000 [[watt]]s daydays<br>910 watts nightnights
| class = B
| facility_id = 70463
| callsign_meaning =
| former_callsigns =
| ownerlicensee = Leading Media = R CommunicationsGroup
| licenseeowner = MBM Texas Valley LLC
| webcast = [http://v6.player.abacast.net/7064 Listen Live]
| website = [http://www.kurv.com KURV.com]
| affiliations = [[Premiere Networks]]<BR>[[Fox News Radio]]
| sister_stations = [[KBUC]], [[KESO]]
| coordinates =
}}
 
'''KURV''' (710 [[AM broadcastingHertz|AMkHz]], "Fox News 710") is a [[commercial radio|commercial]] [[AM radio|AM]] [[radio station]], broadcasting[[city of license|licensed]] fromto [[Edinburg, Texas]], thatand servesserving the [[Rio Grande Valley (Texas)|Rio Grande Valley]] border area. It broadcasts a [[talk radio]] [[radio format|format]] and is owned by the Leading Media Group, a subsidiary of MBM Texas Valley LLC.<ref>[httphttps://wwwtransition.kurvfcc.comgov/fcc-bin/amq?call=KURV&arn=&state=&city=&freq=530&fre2=1700&type=0&facid=&class=&list=0&ThisTab=Results+to+This+Page%2FTab&dist=&dlat2=&mlat2=&slat2=&NS=N&dlon2=&mlon2=&slon2=&EW=W&size=9 News Talk 710 FCC.gov/KURV]</ref> Though theThe station'[[radio studio|studio]]s cityand of license is Edinburg, where its transmitter sitesoffices are, its studios are located alongon North Jackson Road in [[McAllen, Texas|McAllen]], Texas.<ref>[https://www.kurv.com/contact/ It is owned by R CommunicationsKURV.com/contact]</ref>
 
By day, KURV is powered at 1,000 [[watt]]s. But at night it slightly reduces power to 910 watts. It uses a [[directional antenna]] at all times, with a three-[[tower array]] at night. The [[transmitter]] is off Rogers Road at Business [[U.S. Route 281]] in Edinburg.<ref>[https://radio-locator.com/cgi-bin/finder?call=kurv&x=0&y=0&sr=Y&s=C Radio-Locator.com/KURV]</ref>
 
==Programming==
Weekdays begin with a local news and information show, "The Valley’s Morning News With Sergio Sanchez and Tim Sullivan." Sanchez continues for another two hours with a talk show. Afternoons feature "The Drive Home with Roxanne Flores, Zack Cantu, and Davis Rankin." The rest of the weekday schedule is made up of [[radio syndication|nationally syndicated]] [[conservative talk]] shows, including [[Dana Loesch]], [[Ben Shapiro]], Chad Benson, "Ground Zero with Clyde Lewis," "[[Coast to Coast AM]] with [[George Noory]]", "[[First Light (radio program)|First Light with Michael Toscano]]" and "[[This Morning, America's First News with Gordon Deal]]."
 
Weekends feature shows on money, health, religion, travel, movies, technology, hunting, fishing and the outdoors. Weekend syndicated hosts include [[Kim Komando]], [[Dave Ramsey]], [[Rudy Maxa]] and "[[Art Bell|Somewhere in Time with Art Bell]]," as well as repeats of weekday shows. Most hours begin with world and national news from [[Fox News Radio]].
 
==History==
KURV began broadcastingOn October 19, 1947, KURV first [[sign-on|signed on]] with 250 Wwatts of power. ( It was a [[daytimer|daytime only)]] station, required to go off the air at sunset to avoid interfering with other stations. It KURV was owned by J.C. Looney.<ref>{{cite news|title=KURV Gets Underway in Edinburg, Texas|url=http://www.americanradiohistory.com/Archive-BC/BC-1947/1947-10-27-BC.pdf|access-date=17 October 2014|agency=Broadcasting|date=October 17, 1947}}</ref>

A [[sister station]], KURV-FM, began broadcasting December 25, 1947,. on It used 104.9&nbsp;MHz with 1&nbsp;kW,000 watts [[effective radiated power;]].<ref>{{cite news|title=New KURV-FM Edinburg, Operates Sunrise-9 p.m.|url=http://www.americanradiohistory.com/Archive-BC/BC-1948/1948-01-05-BC.pdf|access-date=30 October 2014|agency=Broadcasting|date=January 5, 1948}}</ref> Few people owned FM radios in that stationera laterand wentmanagement eventually turned in the license and took KURV-FM [[dark, with(broadcasting)|dark]]. Today, the frequency becomingis home today'sto [[KJAV-FM]].
 
In 2004, Border Media Partners bought KURV and [[KSOX]] [[1240 AM]] [[Raymondville, Texas|Raymondville]] for $7.5 million.<ref>[https://worldradiohistory.com/Archive-BC-YB/2010/D-2010-BC-YB-7.pdf [[Broadcasting & Cable]] Yearbook 2010 page D-524]</ref> MBM Texas Valley LLC later acquired KURV, co-owned with [[KBUC]] Raymondville and [[KESO]] [[South Padre Island]].
 
==References==
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