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Providers, Trackers, & Money: What You Need to Know About Health 2.0
http://thehealthcareblog.com/blog/2014/01/14/providers-trackers-money-what-you-need-to-know-about-health-2-0/</ref>
=== Public Health 2.0 ===
''Public Health 2.0'' is a movement within public health that aims to make the field more accessible to the general public and more user-driven. The term is used in three senses. In the first sense, "Public Health 2.0" is similar to "[[Health 2.0]]" and describes the ways in which traditional public health practitioners and institutions are reaching out (or could reach out) to the public through [[social media]] and [[health blog]]s.<ref>{{Cite journal | author = Wilson, Kumanan |author2=Keelan, Jennifer |date=May 2009 | title = Coping with public health 2.0 | journal = Canadian Medical Association Journal | volume = 180 | issue = 10 | pages = 1080 | doi = 10.1503/cmaj.090696 | pmid = 19433834 | pmc = 2679846}}</ref><ref>{{Cite journal | author = Vance, K. |author2=Howe, W. |author3=Dellavalle, R.P. |date=April 2009 | title = Social internet sites as a source of public health information | journal = Dermatologic Clinics | volume = 27 | issue = 2 | pages = 133–136 | doi = 10.1016/j.det.2008.11.010 | pmid = 19254656}}</ref>
In the second sense, "Public Health 2.0" describes public health research that uses data gathered from social networking sites, search engine queries, cell phones, or other technologies.<ref>{{Cite web |url=http://governmentfutures.com/images/stories/documents/PublicHealth2-0NotesPRINT.pdf |title=Public Health 2.0: Spreading like a virus |access-date=13 June 2011 |date=24 April 2007}}</ref> A recent example is the proposal of statistical framework that utilizes online user-generated content (from social media or search engine queries) to estimate the impact of an influenza vaccination campaign in the UK.<ref name=DMKD>{{cite journal |last1=Lampos |first1=Vasileios |last2=Yom-Tov |first2=Elad |last3=Pebody |first3=Richard| last4=Cox |first4=Ingemar J. |date=2 July 2015 |title=Assessing the impact of a health intervention via user-generated Internet content |journal=Data Mining and Knowledge Discovery | doi=10.1007/s10618-015-0427-9 |volume=29 |issue=5 |pages=1434–1457|doi-access=free }}</ref>
In the third sense, "Public Health 2.0" is used to describe public health activities that are completely user-driven.<ref>{{Cite web |url=http://www.publichealth2point0.ca |title=Public Health 2.0 FAQs |access-date=13 June 2011 |author=DLSPH Conference Planning Committee |publisher=Public Health 2.0 Conference |archive-url=https://web.archive.org/web/20120205155319/http://www.publichealth2point0.ca/ |archive-date=5 February 2012 |url-status=dead }}</ref> An example is the collection and sharing of information about [[environmental radiation]] levels after the March 2011 tsunami in Japan.<ref>{{Cite web |url=http://english.aljazeera.net/news/asia/2011/04/201142317359479927.html |title=Crowdsourcing Japan's radiation levels |access-date= 13 June 2011 |author = D. Parvaz |date=26 April 2011 |publisher=Al Jazeera}}</ref> In all cases, Public Health 2.0 draws on ideas from [[Web 2.0]], such as [[crowdsourcing]], [[information sharing]], and [[user-centred design|user-centered design]].<ref>{{Cite journal | author = Hardey, Michael |date=July 2008 | title = Public health and Web 2.0 | journal = Perspectives in Public Health | volume = 128 | issue = 4 | pages = 181–189 | doi=10.1177/1466424008092228|pmid=18678114 |s2cid=11413676 }}</ref> While many individual healthcare providers have started making their own personal contributions to "Public Health 2.0" through personal blogs, social profiles, and websites, other larger organizations, such as the [[American Heart Association]] (AHA) and United Medical Education (UME), have a larger team of employees centered around online driven [[health education]], research, and training. These private organizations recognize the need for free and easy to access health materials often building libraries of educational articles.{{Citation needed|date=August 2017}}
==Definitions ==
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