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Unlike traditional car-rental services, Turo does not own or maintain any cars. The company offers a [[Computing platform|platform]] on which car owners can rent their cars.<ref name="autogenerated1222">{{cite web|author=Cody Barbierri|date=2009-12-01|title=RelayRides launches first peer-to-peer carsharing service|url=https://venturebeat.com/2009/12/01/relayrides-launches-first-peer-to-peer-carsharing-service|publisher=Venturebeat}}</ref> Turo claims that its rental costs are lower compared to traditional car rental services.<ref name="NYT091022">{{cite news|author=Ken Belson|date=2010-09-10|title=Baby, You Can Rent My Car|work=The New York Times|url=https://www.nytimes.com/2010/09/12/automobiles/12RELAY.html?_r=1&ref=automobiles|access-date=2016-01-20}}</ref><ref>{{cite news|author=Marc Levy|date=2010-07-17|title=RelayRides challenges Zipcar, marketing with teams on foot|publisher=Cambridge Day|url=http://www.cambridgeday.com/2010/07/17/relayrides-challenges-zipcar-marketing-with-teams-on-foot/|access-date=2016-01-20}}</ref>
People who wish to rent their cars can register their cars online to be rented by other Turo members. The car owner states when and where the car will be available. A Turo member who wants to rent a car reserves a specific time slot for the car online. Turo takes 10 to 40 percent of rental income, depending on the insurance coverage it provides the car owner.<ref name="wmis22">{{cite book|last=Rogers, Roo|first=Botsman, Rachel|title=What's Mine is Yours|year=2010}}</ref><ref name="Denver22">{{cite web|author=Anieca Ayler|date=2015-02-23|title=The Airbnb of Cars Can Save (or Make) You Money|url=http://www.5280.com/news/science/digital/2015/02/airbnb-cars-can-save-or-make-you-money|url-status=dead|publisher=5280: The Denver Magazine}}</ref><ref>{{cite news|last=Kirsner|first=Scott|date=2010-04-12|title=RelayRides: Like Zipcar without the car fleet|publisher=Boston.com|url=http://www.boston.com/business/technology/innoeco/2010/04/relayrides_like_zipcar_without.html|access-date=2010-06-01}}</ref>
Turo does not require renters to have personal coverage if the renter books a trip with a protection plan provided by Turo.<ref>{{Cite web|title=Personal insurance requirements for guests|url=https://support.turo.com/hc/en-us/articles/203990810-Personal-insurance-requirements-for-guests-|access-date=2021-04-11|website=Turo Support|language=en-US}}</ref> Turo provides up to $750,000 in third party liability insurance from Liberty Mutual in the United States, up to $2 million in Canada, and up to £20 million in the UK, with 5 plans varying in vehicle protection.<ref>{{Cite web|title=Insurance & protection at Turo|url=https://turo.com/us/en/insurance|access-date=2021-03-23|website=turo.com}}</ref>
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