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On 22 July 2010 Liaw was the first challenger awarded a place in the grand finale.<ref>{{cite news |url=http://www.adelaidenow.com.au/entertainment/confidential/callum-adam-take-south-australia-into-masterchef-finals/story-e6fredqc-1225895818398 |title=Callum, Adam take South Australia into MasterChef finals |last=Leo |first=Jessica |date=22 July 2010 |work=adelaidenow.com.au| access-date=22 July 2010| archive-url= https://web.archive.org/web/20100725063718/http://www.adelaidenow.com.au/entertainment/confidential/callum-adam-take-south-australia-into-masterchef-finals/story-e6fredqc-1225895818398| archive-date= 25 July 2010 | url-status= live}}</ref> On 25 July 2010 he was declared the winner of the second season of ''MasterChef Australia'', defeating Callum Hann 89–82 for the title in the final.<ref name=SpyReport/><ref>{{cite news |url=http://www.smh.com.au/entertainment/tv-and-radio/adam-wins-masterchef-20100725-10qng.html |title=Adam wins MasterChef |last=Idato |first=Michael |date=25 July 2010 |work=Sydney Morning Herald |access-date=25 July 2010| archive-url= https://archive.today/20100728084621/http://www.smh.com.au/entertainment/tv-and-radio/adam-wins-masterchef-20100725-10qng.html| archive-date= 28 July 2010 | url-status= live}}</ref> His victory is still the most watched non-sporting television event in Australian history.<ref>{{Cite news|title = MasterChef smashes ratings record|url = http://www.abc.net.au/news/2010-07-26/masterchef-smashes-ratings-record/918950|website = ABC News|date = 25 July 2010|access-date = 1 January 2016|language = en-AU}}</ref>
After winning the show Liaw considered a number of opportunities, including opening an [[izakaya]] restaurant with Tokyo-based Australian chef and friend Matthew Crabbe.<ref>{{cite news |url=http://www.news.com.au/entertainment/television/adam-beats-callum-in-masterchef-final/story-e6frfmyi-1225896793604 |title=Adam Liaw beats Callum Hann in hot MasterChef do-or-die final |date=26 July 2010 |work=news.com.au |access-date=26 July 2010| archive-url= https://web.archive.org/web/20100727211923/http://www.news.com.au/entertainment/television/adam-beats-callum-in-masterchef-final/story-e6frfmyi-1225896793604| archive-date= 27 July 2010 | url-status= live}}</ref> He returned to ''MasterChef Australia'' as a guest judge for [[MasterChef Australia (series 4)|season 4]] and [[MasterChef Australia (series 6)|season 6]], and appeared alongside the other winners of the show in the first episode of [[MasterChef Australia (series 10)|season 10]].
==Books and writing==
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On 14 March 2012, it was announced that Liaw will host his own travel/food TV show, ''Destination Flavour'', which premiered on the [[Special Broadcasting Service|SBS]] network in August 2012.<ref>{{cite web |url= http://www.dailytelegraph.com.au/entertainment/tv/masterchef-australias-2010-winner-adam-liaw-finally-has-own-tv-show-destination-flavour-on-sbs/story-e6frexlr-1226298611390|title=MasterChef Australia's 2010 winner Adam Liaw finally has own TV show Destination Flavour on SBS|date=14 March 2012|work=dailytelegraph.com.au|access-date=13 June 2012}}</ref> The series was also co-hosted by [[Renee Lim]] and [[Lily Serna]]. In September 2013, ''Destination Flavour: Japan'' premiered on SBS One with Liaw as the sole host;<ref>{{cite web|url=http://www.sbs.com.au/shows/destinationflavour|title=Destination Flavour|work=SBS}}</ref> the series was followed by ''Destination Flavour: Down Under'' in September 2014.<ref>{{cite web|url=https://shop.abc.net.au/products/destination-flavour-down-under-dvd|title=Destination Flavour - Down Under|author=Commercial Development Unit|work=ABC Shop}}</ref> ''Destination Flavour: Scandinavia'' premiered on SBS in 2016, with ''Destination Flavour: Singapore'' premiering in January 2017 and ''Destination Flavour: China'' in November 2018.
In March 2017, ''Hidden Japan with Adam Liaw'' premiered on [[SBS Food]]. In 2019 he appeared on the seventh season finale of ''[[Julia Zemiro's Home Delivery]]''. In late 2020, Liaw hosted ''Adam Liaw's Road Trip for Good'' for
In April 2021, Liaw started hosting a nightly talk and cooking show on SBS Food titled ''The Cook Up with Adam Liaw''. With a 200 episode first season commitment, it was largest commission in SBS's history.<ref>{{cite web |url= https://tvtonight.com.au/2021/03/airdate-the-cook-up-with-adam-liaw.html|title=Airdate: The Cook Up with Adam Liaw|date=22 March 2021|work=TV Tonight|access-date=11 May 2022}}</ref> The series sees Liaw chatting and cooking with guests including Colin Fassnidge, [[Julie Goodwin]], [[Jock Zonfrillo]], [[Yumi Stynes]], [[Jessica Rowe]] and [[Jimmy Barnes]]. In October 2021, Liaw teamed up with season one ''MasterChef Australia'' runner-up [[Poh Ling Yeow]] to present ''Adam and Poh’s Malaysia in Australia'', which explored their shared Malaysian heritage.<ref>{{cite web |url= https://tvtonight.com.au/2021/09/airdate-adam-and-pohs-malaysia-in-australia.html|title=Airdate: Adam and Poh’s Malaysia in Australia|date=16 September 2021|work=TV Tonight|access-date=11 May 2022}}</ref>
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== Other ==
Liaw is [[UNICEF]] Australia's National Ambassador for Nutrition.<ref>{{Cite web|title = Adam Liaw: bringing Asian flavours to the mainstream|url = http://www.abc.net.au/local/stories/2015/09/24/4318843.htm|website = Conversations with Richard Fidler|access-date = 1 January 2016|language = en-au|date = 24 September 2015}}</ref> In 2016 he was appointed by the Japanese government as a Goodwill Ambassador of Japanese Cuisine.<ref name=ajf>{{Cite web|title = Australia-Japan Foundation Board appointments|url = https://www.foreignminister.gov.au/minister/julie-bishop/media-release/australia-japan-foundation-board-appointments|website = |access-date = 18 May 2022|language = en-au|first = |last = |date = 1 August 2018}}</ref> He is also on the board of the Australia-Japan Foundation.<ref name=ajf/>
Liaw is prolific on social media. In 2015, [[BuzzFeed]] Australia highlighted '19 Reasons You Need to Follow Aussie Chef Adam Liaw on Twitter and Instagram',<ref>{{Cite web|title = 19 Reasons You Need To Follow Aussie Chef Adam Liaw on Twitter And Instagram|url = https://www.buzzfeed.com/mikeynicholson/the-aussie-food-king-of-social-media|website = BuzzFeed|access-date = 31 December 2015}}</ref> and '17 Times Aussie Chef Adam Liaw Nailed It on Social Media in 2015'.<ref>{{Cite web|title = 17 Times Aussie Chef Adam Liaw Nailed It On Social Media In 2015|url = https://www.buzzfeed.com/mikeynicholson/humour-plus-food-equals-delicious#.eb74XQdP1v|website = BuzzFeed|access-date = 31 December 2015}}</ref>
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