Craig Barron: Difference between revisions

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In 2014 Barron became creative director at Magnopus, a media company based in Los Angeles. Magnopus provides visual development and virtual production for motion pictures, television, and museum exhibits. Barron specializes in interactive and immersive virtual-reality experiences that put filmmakers "inside the movie" during production. Other projects include remote educational experiences with augmented virtual-reality for museums and other multimedia platforms.<ref>2018. [https://clios.com/entertainment/winner/theatrical-digital-mobile/disney-pixar-s-coco/coco-vr-43436 Grand CLIO – Disney-PIXAR’s ''Coco'' VR.] CLIO Awards. Retrieved November 16, 2018.</ref><ref>Abramian, Alexandria. January 23, 2014. [http://www.hollywoodreporter.com/news/new-vfx-firm-magnopus-sets-672691 "New VFX Firm Magnopus Sets Up in Downtown L.A."] ''The Hollywood Reporter''. Retrieved November 26, 2018.</ref>
 
At Magnopus, Barron directed the VR tie-in to 2017's ''[[Blade Runner 2049]]''. Entitled ''Blade Runner 2049: Memory Lab'', the 30-minute VR production is set in the world of the film where users act as replicant android hunters. A review in UploadVR said the experience, "...manages to contribute somewhat to 2049's story without stepping on it, shedding more light on one of the film's central characters that gives the entire piece an even deeper sense of purpose."<ref>Feltham, Jamie. October 25, 2017. [https://uploadvr.com/blade-runner-2049-memory-lab-vr-tie-series-proud/ "Blade Runner 2049: Memory Lab Is A VR Tie-In That Does The Series Proud."] UploadVR. Retrieved November 16, 2018.</ref><ref>[httphttps://bladerunner2049www.magnopus.com/blade-runner-2049 ''Blade Runner 2049: Memory Lab''.] Magnopus. Retrieved NovemberSeptember 1627, 20182022.</ref> ''Memory Lab'' was nominated for an Emmy for Outstanding Original Interactive Program in 2018.<ref>[https://www.emmys.com/shows/blade-runner-2049-memory-lab Awards & Nominations 2018.] Emmys. Retrieved November 16, 2018.</ref>
 
In partnership with [[Television City]] and [[Holocaust Museum LA]], Magnopus, with Barron as creative director, developed a virtual museum experience that allows viewers to partake in the Holocaust Museum’s educational exhibits. The AR immersive technology tool on iOS devices expands the range of the museum to a new worldwide audience.<ref>Ben-Moche, Erin. February 9, 2021. [https://jewishjournal.com/news/332760/holocaust-museum-la-television-city-magnopus-team-up-to-develop-virtual-immersive-experience/ "Holocaust Museum LA, Television City, Magnopus Team up to Develop Virtual Immersive Experience."] Jewish Journal. Retrieved October 21, 2021.</ref>