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Liaw is [[UNICEF]] Australia's National Ambassador for Nutrition.<ref>{{Cite web|title = Adam Liaw: bringing Asian flavours to the mainstream|url = http://www.abc.net.au/local/stories/2015/09/24/4318843.htm|website = Conversations with Richard Fidler|access-date = 1 January 2016|language = en-au|date = 24 September 2015}}</ref> In 2016 he was appointed by the Japanese government as a Goodwill Ambassador of Japanese Cuisine.<ref name=ajf>{{Cite web|title = Australia-Japan Foundation Board appointments|url = https://www.foreignminister.gov.au/minister/julie-bishop/media-release/australia-japan-foundation-board-appointments|website = |access-date = 18 May 2022|language = en-au|first = |last = |date = 1 August 2018}}</ref> He is also on the board of the Australia-Japan Foundation.<ref name=ajf/>
Liaw is prolific on social media. In 2015, [[BuzzFeed]] Australia highlighted '19 Reasons You Need to Follow Aussie Chef Adam Liaw on Twitter and Instagram',<ref>{{Cite web|title = 19 Reasons You Need To Follow Aussie Chef Adam Liaw on Twitter And Instagram|url = https://www.buzzfeed.com/mikeynicholson/the-aussie-food-king-of-social-media|website = BuzzFeed|access-date = 31 December 2015}}</ref> and '17 Times Aussie Chef Adam Liaw Nailed It on Social Media in 2015'
In 2017 Liaw was named by [[All Nippon Airways]] as the Culinary Ambassador for ANA Australia, and created two seasonal menus for the airline.<ref>{{Cite web|title = ANA Australia's New Culinary Ambassador - Adam Liaw|url = https://www.youtube.com/watch?v=YzG2Jh0DjGA|website = YouTube|access-date = 4 September 2017}}</ref>
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