'''Quibi''' ({{IPAc-en|ˈ|k|w|ɪ|b|i}} {{respell|KWIB|ee}}) was a short-livedan American short-form [[streaming media|streaming]] platform that generated content for viewing on mobile devices. It was founded in [[Los Angeles]] in August 2018 as '''NewTV''' by [[Jeffrey Katzenberg]] and was led by [[Meg Whitman]], its [[Chief executive officer|CEO]]. The service raised $1.75 billion from investors.<ref name="wsjwhy">{{cite news |last1=Benjamin Mullin |last2=Lillian Rizzo |title=Quibi Was Supposed to Revolutionize Hollywood. Here's Why It Failed. |url=https://www.wsj.com/articles/quibi-was-supposed-to-revolutionize-hollywood-heres-why-it-failed-11604343850?mod=hp_lead_pos5 |access-date=3 November 2020 |work=The Wall Street Journal |date=2 November 2020 |quote=Investors who poured $1.75 billion into this idea did so largely because they trusted the gut instincts and vision of Mr. Katzenberg |archive-date=November 3, 2020 |archive-url=https://web.archive.org/web/20201103001401/https://www.wsj.com/articles/quibi-was-supposed-to-revolutionize-hollywood-heres-why-it-failed-11604343850?mod=hp_lead_pos5 |url-status=live }}</ref> It launched in April 2020, but shut down in December 2020 after falling short of its subscriber projections.<ref name="wsjshutdown" /><ref name="deadlineshutdown">{{cite web|url=https://deadline.com/2020/10/quibi-shuts-down-jeffrey-katzenberg-meg-whitman-interview-exclusive-1234601254/|title=Quibi's Jeffrey Katzenberg & Meg Whitman Detail "Clear-Eyed" Decision To Shut It Down & What's Next|website=Deadline Hollywood|first=Dominic|last=Patten|date=October 21, 2020|access-date=October 21, 2020|archive-date=October 21, 2020|archive-url=https://web.archive.org/web/20201021230337/https://deadline.com/2020/10/quibi-shuts-down-jeffrey-katzenberg-meg-whitman-interview-exclusive-1234601254/|url-status=live}}</ref><ref>{{Cite web|last=Alexander|first=Julia|date=2020-10-22|title=Quibi will shut down 'on or around' December 1st|url=https://www.theverge.com/2020/10/22/21529392/quibi-shut-down-date-december-tv-shows-movies-streaming|access-date=2020-10-24|website=The Verge|language=en|archive-date=October 24, 2020|archive-url=https://web.archive.org/web/20201024131900/https://www.theverge.com/2020/10/22/21529392/quibi-shut-down-date-december-tv-shows-movies-streaming|url-status=live}}</ref> In January 2021, Quibi's content library was sold to [[Roku, Inc.]] for less than $100 million.<ref name=":2" /><ref name=":1">{{Cite web|last=Porter|first=Jon|date=2021-01-08|title=Quibi's library will live on through the Roku Channel|url=https://www.theverge.com/2021/1/8/22220426/quibi-roku-channel-acquisition-content|access-date=2021-01-08|website=[[The Verge]]|language=en|archive-date=September 11, 2022|archive-url=https://web.archive.org/web/20220911203642/https://www.theverge.com/2021/1/8/22220426/quibi-roku-channel-acquisition-content|url-status=live}}</ref><ref name=":0" /> The platform's concepts and failure inspired widespread mockery.<ref name="wsjwhy" /><ref name=":3">{{Cite news |last=Rao |first=Sonia |date=7 July 2020 |title=The brief life cycle of Quibi, from promising start to industry laughingstock |newspaper=[[Washington Post]] |url=https://www.washingtonpost.com/arts-entertainment/2020/07/07/quibi-streaming-setbacks/ |access-date=8 March 2023 |archive-date=May 16, 2021 |archive-url=https://web.archive.org/web/20210516131216/https://www.washingtonpost.com/arts-entertainment/2020/07/07/quibi-streaming-setbacks/ |url-status=live }}</ref><ref name=":4">{{Cite news |last=Mangalindan |first=JP |date=2020-11-11 |title=Quibi Leaders' $1.7 Billion Failure Is a Story of Self-Sabotage |language=en |work=[[Bloomberg News]] |url=https://www.bloomberg.com/news/features/2020-11-11/what-went-wrong-at-quibi-jeffrey-katzenberg-meg-whitman-and-self-sabotage |access-date=2023-03-08 |archive-date=April 11, 2022 |archive-url=https://web.archive.org/web/20220411011031/https://www.bloomberg.com/news/features/2020-11-11/what-went-wrong-at-quibi-jeffrey-katzenberg-meg-whitman-and-self-sabotage |url-status=live }}</ref>
