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'''Mallemala Sundararami Reddy''' (15 August 1924 – 11 December 2011), popularly known as '''M. S. Reddy''' and '''Mallemala''', was an Indian film producer, lyricist, and screenwriter known for his works in [[Telugu cinema]]. HeOver playedhis acareer, keyhe roleproduced inaround the25 relocationfilms, ofincluding theseveral Teluguthat film industry fromwon [[ChennaiNandi Awards|MadrasNandi]] toand [[HyderabadNational Film Awards|National Awards]]. HeAs alsoa foundedlyricist, Sabdalayahe Studiospenned over 5,000 asongs, [[recordingearning studio]]the intitle [[Banjara"Sahaja Hills]],Kavi" Hyderabad.(The HeNatural receivedPoet) twofor [[Nandihis Awards]]simple and accessible writing style. For his lifelong contributions to cinema, he was honoured with the [[Raghupathi Venkaiah Award]] in 2005 for his lifelong contribution to cinema.<ref name=":4">{{cite news |date=2007-02-18 |title=Raghupathi Venkaiah award for M.S. Reddy |url=http://www.hindu.com/2007/02/18/stories/2007021804760600.htm |url-status=dead |archive-url=https://web.archive.org/web/20070524150044/http://www.hindu.com/2007/02/18/stories/2007021804760600.htm |archive-date=2007-05-24 |work=[[The Hindu]] |location=Chennai, India}}</ref>
As a producer, M. S. Reddy established the Kaumudi Pictures and M. S. Arts banners, under which he produced approximately 25notable films . Some of his notable productions include,like [[Sri Krishna Vijayamu|''Sri Krishna Vijayam'']] (1971), ''Kode Nagu'' (1974), ''Muthyala Pallaki'' (1977), ''Palnati Simham'' (1985), ''Talambralu'' (1986), ''Aahuthi'' (1988), ''[[Ankusam]]'' (1989), ''[[Ammoru]]'' (1995), [[Ramayanam (1997 film)|''Baala Ramayanam'']] (1997), and [[Arundhati (2009 film)|''Arundhati'']] (2009). His film ''Baala Ramayanam'', featuring 3,000 child artistes, won the [[National Film Awards|National Film Award]] for [[National Film Award for Best Children's Film|Best Children's Film]].<ref name=":1">{{Cite web |date=12 December 2011 |title=Telugu film producer MS Reddy passes away |url=https://www.ndtv.com/entertainment/telugu-film-producer-ms-reddy-passes-away-622584 |access-date=2024-08-30 |website=[[NDTV]] |language=en}}</ref> ▼As a poet and lyricist, M. S. Reddy was celebrated for his simple and accessible writing style, earning him the title "Sahaja Kavi" ({{Translation|The natural poet}}). With over 5,000 lyrics to his name, he made a significant impact on Telugu literature and film music.<ref name=":1" />
Reddy'sHe influenceplayed extendeda beyondkey filmmakingrole in the relocation of the Telugu film industry from [[Chennai|Madras]] to [[Hyderabad]] and founded Sabdalaya Studios, asa heprominent [[recording studio]] in [[Banjara Hills]], Hyderabad. In addition to his contributions to filmmaking, Reddy held several leadership rolespositions within the industry . He served, asincluding President of the Telugu Film Producers Council, the South Indian Film Writers Association, the [[Film Nagar]] Cooperative Housing Society, and as Chairman of the Andhra Pradesh Film Development Corporation.<ref name=":4" /> ▼▲As a producer, M. S. Reddy established the Kaumudi Pictures and M. S. Arts banners, under which he produced approximately 25 films. Some of his notable productions include, [[Sri Krishna Vijayamu|''Sri Krishna Vijayam'']] (1971), ''Kode Nagu'' (1974), ''Muthyala Pallaki'' (1977), ''Palnati Simham'' (1985), ''Talambralu'' (1986), ''Aahuthi'' (1988), ''[[Ankusam]]'' (1989), ''[[Ammoru]]'' (1995), [[Ramayanam (1997 film)|''Baala Ramayanam'']] (1997), and [[Arundhati (2009 film)|''Arundhati'']] (2009). His film ''Baala Ramayanam'', featuring 3,000 child artistes, won the [[National Film Awards|National Film Award]] for [[National Film Award for Best Children's Film|Best Children's Film]].<ref name=":1">{{Cite web |date=12 December 2011 |title=Telugu film producer MS Reddy passes away |url=https://www.ndtv.com/entertainment/telugu-film-producer-ms-reddy-passes-away-622584 |access-date=2024-08-30 |website=[[NDTV]] |language=en}}</ref>
▲Reddy's influence extended beyond filmmaking, as he held several leadership roles within the industry. He served as President of the Telugu Film Producers Council, the South Indian Film Writers Association, the [[Film Nagar]] Cooperative Housing Society, and as Chairman of the Andhra Pradesh Film Development Corporation.<ref name=":4" />
==Early and personal life==
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