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| death_place = [[Hyderabad]], [[India]]
| othername =
| occupation = {{hlist|Writer|filmFilm producer|lyricist|screenwriter|film director|photographer}}
| children = [[Shyam Prasad Reddy]]
| yearsactive = 1962–2011
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}}
 
'''Mallemala Sundararami Reddy''' (15 August 1924&nbsp;– 11 December 2011), popularly known as '''M. S. Reddy''' and '''Mallemala''', was an Indian film producer, lyricist, and screenwriter known for his works in [[Telugu cinema]]. Over his career, he produced around 25 films, including several that won [[Nandi Awards|Nandi]] and [[National Film Awards|National Awards]]. As a lyricist, he penned over 5,000 songs, earning the title "Sahaja Kavi" (The Natural Poet) for his simple and accessible writing style. ForIn recognition of his lifelong contributions to cinema, he was honoured with the [[Raghupathi Venkaiah Award]] in 2005.<ref name=":4">{{cite news |date=2007-02-18 |title=Raghupathi Venkaiah award for M.S. Reddy |url=http://www.hindu.com/2007/02/18/stories/2007021804760600.htm |url-status=dead |archive-url=https://web.archive.org/web/20070524150044/http://www.hindu.com/2007/02/18/stories/2007021804760600.htm |archive-date=2007-05-24 |work=[[The Hindu]] |location=Chennai, India}}</ref>
 
M. S. Reddy established the Kaumudi Pictures and M. S. Arts banners, under which he produced notable films like [[Sri Krishna Vijayamu|''Sri Krishna Vijayam'']] (1971), ''Kode Nagu'' (1974), ''Muthyala Pallaki'' (1977), ''Palnati Simham'' (1985), ''Talambralu'' (1986), ''Aahuthi'' (19881987), ''[[Ankusam]]'' (1989), ''[[Ammoru]]'' (1995), [[Ramayanam (1997 film)|''Baala Ramayanam'']] (1997), and [[Arundhati (2009 film)|''Arundhati'']] (2009). ''Baala Ramayanam'', featuring 3,000 child artistes, won the [[National Film Awards|National Film Award]] for [[National Film Award for Best Children's Film|Best Children's Film]].<ref name=":1">{{Cite web |date=12 December 2011 |title=Telugu film producer MS Reddy passes away |url=https://www.ndtv.com/entertainment/telugu-film-producer-ms-reddy-passes-away-622584 |access-date=2024-08-30 |website=[[NDTV]] |language=en}}</ref>
 
HeM. S. Reddy played a key role in the relocation of the Telugu film industry from [[Chennai|Madras]] to [[Hyderabad]] and founded Sabdalaya Studios, a prominent [[recording studio]] in [[Banjara Hills]], Hyderabad. In addition to his contributions to filmmaking, Reddy held several leadership positions within the industry, including President of the Telugu Film Producers Council, the South Indian Film Writers Association, the [[Film Nagar]] Cooperative Housing Society, and as Chairman of the Andhra Pradesh Film Development Corporation.<ref name=":4" />
 
==Early and personal life==
Mallemala Sundararami Reddy was born in the village of Alimili, near [[Nellore]]. His date of birth is usually given as 15 August 1924.<ref name="tcobit">{{cite news |date=11 December 2011 |title=M S Reddy is no more! |url=http://www.telugucinema.com/c/publish/starsprofile/tribute_msreddy.php |url-status=dead |archiveurl=https://web.archive.org/web/20120419203632/http://www.telugucinema.com/c/publish/starsprofile/tribute_msreddy.php |archivedate=19 April 2012 |accessdate=22 March 2012 |publisher=[[TeluguCinema.com]] |df=dmy-all}}</ref><ref name=":4" /> He was known for his outspoken nature. Aside from his work, M. S. Reddy was also a campaigner for various social causes and had [[Gandhian]] views.<ref name=":2">[http://www.hindustantimes.com/India-news/Hyderabad/Veteran-Telugu-film-producer-MS-Reddy-dies/Article1-780930.aspx Veteran Telugu film producer MS Reddy dies – Hindustan Times<!-- Bot generated title -->] {{webarchive|url=https://web.archive.org/web/20111213203650/http://www.hindustantimes.com/India-news/Hyderabad/Veteran-Telugu-film-producer-MS-Reddy-dies/Article1-780930.aspx|date=13 December 2011}}</ref> HeFilm wasand known for his outspoken nature. Telugu filmtelevision producer [[Shyam Prasad Reddy]] is his son.<ref name="hindu20070218">{{cite news | url=http://www.hindu.com/2007/02/18/stories/2007021804760600.htm | archive-url=https://web.archive.org/web/20070524150044/http://www.hindu.com/2007/02/18/stories/2007021804760600.htm | url-status=dead | archive-date=24 May 2007 | title=Raghupathi Venkaiah award for M. S. Reddy | date=18 February 2007 | accessdate=16 April 2007 | work=[[The Hindu]] | location=Chennai, India }}</ref>
 
== Career ==
M. S. Reddy began his career with a photographic studio in [[Chennai]]. His first film was the Telugu dubbed version of Tamil film [[Kumari Penn|''Kumari Penn'']] (1966) which was released as ''Kanne Pilla'', in 1966, and his first production was the 1968 film, ''Bharya''.<ref name=tcobit /> He then produced many other movies, such as ''Srikrishna Vijayam'' (1971), ''Ooriki Upakari'' (1972) ''Kodenaagu'' (1974), ''Ramayya Thandri'' (1974) ''Doralu Dongalu'' (1976), ''Mutayala Pallaki'' (1977), ''Naidu Bava'' (1978), ''[[Thathayya Premaleelalu]]'' (1980), ''Ekalavya'' (1982), ''Kalyana Veena'' (1983), ''Palnati Simham'' (1985), ''O Prema Katha'' (1986), ''Aahuthi'' (1987), ''Ankusam'' (1989), ''Ammoru'' (1995), and ''Ramayanam (1997)''.<ref>{{Cite web |date=2012-05-16 |title=Dr Rajashekar, on his bond with MS Reddy |url=https://www.newindianexpress.com/entertainment/telugu/2011/Dec/12/dr-rajashekar-on-his-bond-with-ms-reddy-319505.html |access-date=2024-08-30 |website=[[The New Indian Express]] |language=en}}</ref><ref name=":5">{{Cite news |date=2011-12-12 |title=‘Sahaja Kavi’ Mallemala no more |url=https://timesofindia.indiatimes.com/city/hyderabad/amplsquosahaja-kaviamprsquo-mallemala-no-more/articleshow/11076364.cms |access-date=2024-08-30 |work=The Times of India |issn=0971-8257}}</ref> He also wrote poetry and was an artist.
 
=== Film production ===
M. S. Reddy was instrumental in introducing Jr. NTR to cinema through ''Baala Ramayanam'' and played a significant role in the success of actor Rajasekhar by producing several films with him, including the hit ''Ankusam'', in which he also portrayed the role of a chief minister.<ref name=":5" />
M. S. Reddy began his career at a photographic studio in Madras (now Chennai). His first production was the Telugu-dubbed version of the Tamil film [[Kumari Penn|''Kumari Penn'']] (1966), released as ''Kanne Pilla'' in the same year. He also dubbed two other Tamil films, [[Parakkum Pavai|''Parakkum Pavai'']] (1966) and [[Panam Padaithavan|''Panam Padaithavan'']] (1965), as ''Kontepilla'' and ''Kalachakram'' respectively, both released in 1967.
 
He made his debut as a film producer with the 1968 Telugu film ''Bharya'', starring [[Sobhan Babu]], under the Kaumudi Pictures banner.<ref name="tcobit" /> Reddy went on to produce a series of notable films, including [[Sri Krishna Vijayamu|''Sri Krishna Vijayam'']] (1971) featuring [[N. T. Rama Rao]], ''Kodenaagu'' (1974) with Sobhan Babu, and ''Mutyala Pallaki'' (1977), starring Narayana Rao and [[Jayasudha]]. His collaborations with actor [[Krishna (Telugu actor)|Krishna]] resulted in films like ''Ekalavya'' (1982) and ''Palnati Simham'' (1985). Other significant productions included ''Aahuthi'' (1987), ''[[Ankusam]]'' (1989), and [[Ramayanam (1997 film)|''Baala Ramayanam'']] (1997).<ref name=":5">{{Cite news |date=2011-12-12 |title=‘Sahaja Kavi’ Mallemala no more |url=https://timesofindia.indiatimes.com/city/hyderabad/amplsquosahaja-kaviamprsquo-mallemala-no-more/articleshow/11076364.cms |access-date=2024-08-30 |work=The Times of India |issn=0971-8257}}</ref><ref name="tcobit" />
== Sabdalaya Studios ==▼
 
In 1984, the [[Andhra Pradesh government]] allotted M. S. Reddy half an acre of land on Road No. 2, [[Banjara Hills]], specifically for developing a recording and re-recording theatre.<ref>{{Cite news |date=2012-03-06 |title=Studio owners sit pretty on government land |url=https://timesofindia.indiatimes.com/city/hyderabad/studio-owners-sit-pretty-on-government-land/articleshow/12154001.cms |access-date=2024-08-30 |work=The Times of India |issn=0971-8257}}</ref> Reddy utilized this opportunity to establish Sabdalaya Studios, a prominent recording studio in the Telugu film industry.<ref name=":5" />▼
M. S. Reddy was instrumental in launching the career of [[N. T. Rama Rao Jr|Jr. NTR]] through the film ''Baala Ramayanam'' and contributed to the success of actor [[Rajasekhar (actor)|Rajasekhar]] by producing several of his films, including ''Ankusam'', in which Reddy also portrayed the role of a chief minister.<ref>{{Cite web |date=2012-05-16 |title=Dr Rajashekar, on his bond with MS Reddy |url=https://www.newindianexpress.com/entertainment/telugu/2011/Dec/12/dr-rajashekar-on-his-bond-with-ms-reddy-319505.html |access-date=2024-08-30 |website=[[The New Indian Express]] |language=en}}</ref>
 
=== Lyricist ===
As a lyricist, M. S. Reddy wrote under the penname Mallemala, his surname. He penned over 5,000 songs, earning the title "Sahaja Kavi" (The Natural Poet) for his simple and accessible writing style.<ref name=":1" />
 
▲=== Sabdalaya Studios ===
▲In 1984, the [[Andhra Pradesh government]] allotted M. S. Reddy half an [[acre]] of land on Road No. 2, [[Banjara Hills]], specifically for developing a recording and re-recording theatre.<ref>{{Cite news |date=2012-03-06 |title=Studio owners sit pretty on government land |url=https://timesofindia.indiatimes.com/city/hyderabad/studio-owners-sit-pretty-on-government-land/articleshow/12154001.cms |access-date=2024-08-30 |work=The Times of India |issn=0971-8257}}</ref> Reddy utilized this opportunity to establish Sabdalaya Studios, a prominent recording studio in the Telugu film industry.<ref name=":5" />
 
== Autobiography ==
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Source: <ref>{{Cite web |title=M. S. Reddy Filmography |url=https://indiancine.ma/grid/year/name=M.S._Reddy |access-date=2024-08-30 |website=Indiancine.ma}}</ref>
 
'''=== Producer/presenter''' ===
 
* ''Bharya'' (1968)
* ''Kalasina Manasulu'' (1968)
* [[Sri Krishna Vijayamu|''Sri Krishna Vijayam'']] (1971)
* ''Ooriki Upakari'' (1972)
* ''Kode Nagu'' (1974)
* ''Ramaya Thandri'' (1975)
* ''Doralu Dongalu'' (1976)
* ''Mutyala Pallaki'' (1977)
* ''NaayuduNayudu Bava'' (1978)
* ''RamabanamRama Banam'' (1979)
* [[Thathayya Premaleelalu|''Thathayya Premaleelalu'']] (1980)
* ''Ekalavya'' (1982)
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* ''Palnati Simham'' (1985)
* ''Lady Doctor'' (1985)
* ''Thalambraalu'' (1986)
* ''O Prema Katha'' (1987)
* ''Aahuthi'' (19881987)
* [[Choopulu Kalasina Subhavela|''Chupulu Kalasina Subhavela'']] (1988)
* ''[[Ankusam]]'' (1989)
* ''Aagraham'' (1991)
* ''[[Ammoru]]'' (1995)
* [[Ramayanam (1997 film)|''Ramayanam'']] (1997)
* [[Anji (film)|''AnjiVelugu Needalu'']] (20041999)
* ''[[Vamsoddharakudu]]'' (2000)
* ''Andham'' (2001)
* [[Arundhati (2009 film)|''Arundhati'']] (2009)
'''Dubbed films'''
 
* [[Kumari Penn|''Kannepilla'']] (1966)
* ''[[Parakkum Pavai|Kontepilla]]'' (1967)
* [[Panam Padaithavan|''Kalachakram'']] (1967)
 
=== Writer ===
 
* ''Ooriki Upakari'' (1972)
* ''Ramaya Thandri'' (1975)
* ''Doralu Dongalu'' (1976)
* ''Nayudu Bava'' (1978)
* ''Rama Banam'' (1979)
* [[Thathayya Premaleelalu|''Thathayya Premaleelalu'']] (1980)
* [[Ramayanam (1997 film)|''Ramayanam'']] (1997)
 
==Awards==
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