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In October 1989, a salvage company, "SS Politician plc" was founded by Churchill Baron Financial Services of Glasgow, with Jeremy Brough as company chairman.
About £400,000 was invested by more than 500 people, but moving hundreds of tons of sand and steel plates only uncovered 24 more bottles. Some of the whisky was blended and bottled by SS Politician plc. The bottle was shaped in the fashion of a ship's decanter and the sales and marketing efforts, to sell the product in the USA, were conducted by Paul Davis of Maison Jomere and [[]] [[ Phillip Silverstone]] of The Silverstone Collection. A launch party organized by Davis and Silverstone was held at the British Embassy in Washington DC. The sales efforts in the USA were a triumph, helped enormously by the story of Whisky Galore.
==References==
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