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Hugo and Luigi had previously worked together from the late 1950s for a number of labels, including Mercury, Roulette, and RCA Victor, where they were involved with acts such as Elvis Presley, the Tokens, and Sam Cooke. Levine was the head of Avco Embassy Pictures following a long career in the film industry.
Avco's best-known artists were the
Other artists released on the label early on covered a wide range of music, but later were mainly soul acts, including Donnie Elbert, The Softones, Maxine Brown, Chocolate Syrup, Limmie & The Family Cookin', and even Della Reese with a disco-styled outing, "If It Feels Good".
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