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It was shot entirely on the Apple [[iPhone 4]], and was financially supported by [[KT (telecommunication company)|KT]] (South Korea's exclusive distributor of the iPhone at the time), which supplied the duo with 150 million Korean Won (US$133,447). It was screened to over 100 reporters on January 11, 2011, and opened for public release on January 27.
The film won the Golden Bear for Best Short Film at the [[61st Berlin International Film Festival]].<ref>{{Cite web|url=http://www.berlinale.de/media/pdf_word/pm_1/61_berlinale/61_IFB_Awards_2011.pdf|title=The Awards / Die Preise|work=Berlinale.de|publisher=[[Berlin International Film Festival]]|date=2011-02-19|accessdate=2011-02-20|deadurl=yes|archiveurl=https://web.archive.org/web/20111113161728/http://www.berlinale.de/media/pdf_word/pm_1/61_berlinale/61_IFB_Awards_2011.pdf|archivedate=2011-11-13|df=}}</ref>
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