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m →‎Birchbox points: Updated point rewards and how they are earned.
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In April 2014, Birchbox raised $60 million in Series B funding, led by [[Viking Global Investors]], and saw participation from First Round Capital, [[Accel Partners]], Aspect Partners, and Consigliere Brand Capital. In July 2014, Birchbox opened its first brick-and-mortar store in New York's Soho neighborhood.<ref>{{Cite web|title = With a wired store, Birchbox rethinks brick-and-mortar retail|url = http://fortune.com/2014/07/11/birchbox-soho-store/|website = Fortune|access-date = 2016-01-14|last = Griffith|first = Erin}}</ref> As of 2014, the company was valued at $485 million.<ref>Perez, Sarah. April 21, 2014. Techcrunch "[https://techcrunch.com/2014/04/21/birchbox-raises-60-million/ Birchbox Raises $60 Million]"</ref><ref name="Fiegerman">{{cite web|url=http://mashable.com/2014/04/21/birchbox-raises-60-million/|title=Birchbox Raises $60 Million to Shake Up the Beauty Industry|last=Fiegerman|first=Seth|date=April 21, 2014|publisher=Machable|accessdate=22 April 2014}}</ref>
 
As of SeptemberMay 20152019, Birchbox hadhas over a million subscribers and 300230 employees.<ref>{{Cite web|url=https://expandedramblings.com/index.php/birchbox-statistics-facts/|title=Birchbox Statistics|last=Smith|first=Craig|date=10/28/2019|website=DMR|url-status=live|archive-url=|archive-date=|access-date=}}</ref> <ref name="forbes.com">https://www.forbes.com/sites/eshachhabra/2015/09/23/key-to-success-beauty-box-company-birchbox-says-its-not-just-about-the-box/</ref> In 2015, co-founder Hayley Barna stepped down from the co-CEO role at the company and is joining the [[First Round Capital]] firm as a venture partner.<ref>{{cite web|last1=Primack|first1=Dan|title=Birchbox Co-Founder Hayley Barna Joins First Round Capital|url=http://fortune.com/2016/02/16/birchbox-co-founder-hayley-barna-joins-first-round-capital/|website=Fortune.com|accessdate=8 March 2016}}</ref> In January 2016, the company cut 15% of its staff. As of May 2018, it had raised a total of almost $90 million in funding.<ref>{{Cite web|url=https://techcrunch.com/2018/05/01/birchbox-ownership-changes-hands-after-beauty-business-does-recap/|title=Birchbox ownership changes hands after beauty business does recap – TechCrunch|website=techcrunch.com|language=en-US|access-date=2018-05-02}}</ref> In October 2018, a minority stake in Birchbox was purchased by [[Walgreens]], with Birchbox to open in [[Walgreens|Walgreens stores]] initially 11.<ref>{{cite news |title=Walgreens takes a minority stake in Birchbox, which will now come to its stores |author=Sarah Perez |url= https://techcrunch.com/2018/10/04/walgreens-takes-a-minority-stake-in-birchbox-which-will-now-come-to-its-stores |work=[[TechCrunch]] |date= 2018 |accessdate=}}</ref>
 
==Membership==
As of SeptemberMay 20152019, Birchbox had over a million subscribers and more2.5 than 800million brandactive partnerscustomers.<ref name="forbes.com"/> Birchbox's incentive is that the consumer will choose to purchase the full-sized product of whatever sample they've grown to like from the Birchbox website afterward.<ref>{{cite web|last=Cohen|first=Deborah|title=Makeup startup thinks inside the box|url=https://www.reuters.com/article/2010/11/17/us-column-cohen-birchbox-idUSTRE6AG3B620101117|publisher=Reuters.com|accessdate=28 October 2011}}</ref> As of 2016, about 50% of box subscribers went on to make full-size purchases. <ref>{{Cite news|url=https://www.bloomberg.com/news/articles/2016-06-03/birchbox-finds-cute-boxes-filled-with-makeup-aren-t-enough|title=Birchbox Finds Cute Boxes Filled With Makeup Aren't Enough|date=2016-06-03|newspaper=Bloomberg.com|access-date=2017-01-24}}</ref>
 
After subscribing, the customer takes a survey called a "beauty profile" that aims to customize their future selections to better suit their preferences.<ref>{{cite web|last=Nape|first=Denise|title=Birchbox lets you give new high-end cosmetics a trial run|url=http://beaconnews.suntimes.com/entertainment/7943097-421/birchbox-lets-you-give-newhigh-end-cosmetics-a-trial-run.html|publisher=Chicago Sun-Times|accessdate=27 October 2011|archive-url=https://web.archive.org/web/20111111022652/http://beaconnews.suntimes.com/entertainment/7943097-421/birchbox-lets-you-give-newhigh-end-cosmetics-a-trial-run.html|archive-date=11 November 2011|url-status=dead}}</ref>
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==Birchbox points==
Birchbox points are awarded for purchasing full-size versions of products (both online and in-store), through the referral of others, and purchasing subscriptions as gifts to others. Until July 2016, subscribers could earn points by reviewing each product in their monthly box. From that month on, subscribers will receive points for their first five product sample reviews only.<ref>{{cite web|title=Changes to Birchbox Points Starting July 2016|url=http://www.mysubscriptionaddiction.com/2016/06/changes-to-birchbox-points-starting-july-2016.html|website=My Subscription Addiction|accessdate=30 September 2016}}</ref>
 
The Aces loyalty benefit is earned by spending $300 in one calendar year. Once this level is achieved the member earns points at a higher level along with the benefit of free shipping on orders.<ref>{{Cite web|url=https://www.birchbox.com/loyalty|title=Beauty and Grooming Subscriptions|website=Birchbox United States|language=en-US|access-date=2019-10-28}}</ref>
 
==Social commerce==
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