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During the [[Great Depression]], a [[St. Louis, Missouri]] salesman, Grant Leslie of [[Dundee, Scotland]],{{Cn|date=June 2019}} had the idea to sell macaroni pasta and cheese together as a package, so he began attaching [[grated cheese]] to boxes of pasta with a rubber band.{{r|chapman201209}} In 1937, Kraft introduced the product in the U.S. and Canada.<ref name="Globe Mail"/> The timing of the product's launch had much to do with its success: during [[World War II]], rationing of milk and dairy products, an increased reliance on meatless meals, and more women working outside the home, created a nearly [[captive market]] for the product, which was considered a hearty meal for families. Its [[shelf life]] of ten months was attractive at a time when many Canadian homes did not have refrigerators.{{r|chapman201209}} Also, consumers could receive, for one food ration stamp, two boxes. The original box was primarily yellow. They sold 50 million boxes during the war.<ref name="Ctrib">{{cite news |title= Kraft Macaroni & Cheese: A History |url= http://articles.chicagotribune.com/2010-08-14/business/ct-biz-0815-mac-side2-20100814-12_1_kraft-macaroni-cheese-kraft-s-macaroni-cheddar|accessdate=October 25, 2017|work=Chicago Tribune|date=August 14, 2010|language=en}}</ref>
The box's primary colour changed to blue in 1954, later used in an advertising campaign where children were encouraged to ask for "The Blue Box". A version with spiral-shaped noodles debuted in 1975, while Velveeta Shells & Cheese were introduced in 1984.<ref name="Ctrib" />
In 2006, the cheddar and white cheddar versions switched to organic macaroni
Macaroni & Cheese Crackers also debuted in 2007. The crackers were discontinued in 2008, as they did not meet company targets. A sub-line, Homestyle Deluxe, was added in 2010 in three flavors, cheddar, four-cheese sauce, and Old World Italian.<ref name="Ctrib" />
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