Physique 57

Physique 57 is a fitness company founded in 2006 and headquartered in New York City. The company operates five exercise studios and retails its own line of fitness DVDs through its website and in retailers including Lululemon Athletica and Norma Kamali.

The company's first book "The Physique 57 Solution: The Groundbreaking 2-Week Plan for a Lean, Beautiful Body" will launch in 2012. The company has partnernships with Canyon Ranch and One&Only Resorts, where it leads fitness retreats around the country and in the Bahamas. In 2010, Physique 57 was named as #377 in Inc. (magazine) Magazine's list of the 500 fastest growing companies in America.

Locations

There are five Physique 57 locations. The flagship studio is located in New York City at 24 W 57th Street. The second New York City location is located at 161 Avenue of the Americas and the third location in New York City is at 2109 Broadway on the Upper West Side. The fourth studio is located in Bridgehampton at 264 Butter Lane Barn. The Beverly Hills, CA studio opened in June 2010 and is located at 320 North Cañon Drive.

Approach

Physique 57’s approach to fitness has its root in the Lotte Berk Method. The regimen includes strength training, cardio and a ballet barre for a workout that improves flexibility and endurance while strengthening abdominals and sculpting the muscles. Proponents of the Lotte Berk Method state that it leads to a more elongated body, like that of a dancer. Classes are 57 minutes in length.

History

Physique 57 is a fitness studio, fitness DVD producer and distributor. Launched in 2006, Physique 57 owns and operates five studios — three in New York City, one in Los Angeles and one in the Hamptons.

Physique 57 co-founder Jennifer Vaughan Maanavi is a dance enthusiast, Columbia MBA and former Wall Street professional. In 2005, upon the sudden closing of The Lotte Berk Method (a fitness studio that offered the eponymous technique created in the 1950s by a former ballet dancer) Jennifer realized that she and other Lotte Berk followers needed a new home. Teaming up with Tanya Becker, one of the foremost instructors of The Lotte Berk Method for over a decade, Physique 57 was born.

Expansion

In February 2006, Physique 57 began at 24 W. 57th Street in New York City, USA.

The Bridgehampton outpost opened in Lotte Berk’s former space at 264 Butter Lane Barn. In the fall of 2007, the Spring Street location in Soho’s historic Butterick building.

In June 2010, Physique 57 Beverly Hills launched its studio just steps from Rodeo Drive, and was honored as Best New Fitness Class by Los Angeles Magazine.

In August 2011, Physique 57 opened its third Manhattan, NY, studio on the Upper West Side , in the famous Ansonia.

DVDs

In June 2009, Physique 57 launched its first DVD Workout Series. In December 2010, building on the success of the award-winning and best-selling Volume 1 results, the Physique 57 DVD Workout Series Volume 2 was released.

Partnerships

In 2010 Physique 57 was #377 in Inc. Magazine’s list of the 500 fastest growing private companies in America. In that same year, partnerships were begun with Canyon Ranch, One and Only Resorts, QVC and Plus One Health Management.

The Physique 57 Solution book

In January 2012, Physique 57 launched its first book, "The Physique 57 Solution: The Groundbreaking 2-Week Plan for a Lean, Beautiful Body" by co-founders Tanya Becker and Jennifer Maanavi. The Physique 57 Solution combines workout with a meal plan, to create a two-week program for losing inches and pounds.

References

• Women's Health: Kristen Bell's Top 40 [1]
• Harper's Bazaar: Beauty Diaries - Norma Kamali [2]
• Vital Juice: For the Barre Junkie [3]
• Well + Good NYC: Physique 57's New Class for the Fashionista's Mom [4]
• Harper's Bazaar: Norma Kamali feature [5]
• Youbeauty.com: Best Barre and Ballet-Inspired Classes [6]
• Vogue Mexico: The Physique 57 Solution book feature [7]
• AM NY: Slim Down: Three New Diet Books to Try [8]
• LA Confidential: Physique 57 [9]
• People Style Watch: Latest in Fitness [10]
• DailyCandy: Let's Get Physical: Fitness Gear for Non-Gym Rats [11]
• Bravo (US TV channel): It's a Brad, Brad World [12]
• Mizzfit.com: Burn Baby Burn: The Ultimate Prenatal Workout [13]
• Stylelist.com: Q10 with the Physique 57 Girls [14]
• Elle Magazine: A firm physique: For your sake—and his [15]
• Diets in Review: The Physique 57 Solution [16]
• Glamour: Jillian Cornejo Practices Physique 57 [17]
• Vanity Fair: Shape Up During a Vacation on the One & Only Physique 57 Retreat [18]
• AKA Mom Magazine: A Star Workout [19]
• Fit Bottomed Girls: Trying a Physique 57 Class (And Learning the Workout Power of a Kickball) [20]
• Fab Fit Fun: Holiday Slim Secrets [21]
• The Daily Express: The world's toughest workout [22]
• Marie Claire: ARMed & fAB in 30 at Physique 57 [23]
• Totalbeauty.com: Can I Get Kelly Ripa's Body? [24]
• Town & Country Weddings Magazine: Physique 57 Bridal Challenges [25]
• Popsugar: Four New Ways to Fall Into Shape [26]
• Flare Magazine: Bahamas Bootcamp [27]
• Oprah Magazine: Remix Your Workout [28]
• AOL Healthy Living: Learn About These Healthy Trends: Ffactor and Physique 57 [29]
• Access Hollywood: Shaun’s Summer Shape-Up: Physique 57 [30]
• Shape Magazine: Up Close with Shameless Star Emmy Rossum [31]
• New York Times: Kickboxing Express and Other 30-Minute Workouts [32]
• Travel + Leisure: Boot-camp Spa Retreats Around the World [33]
• Jezebel Magazine: Simply Paradise (Page 108)[34]
• The Commercial Observer: Barre None, the Chicest Workout in Town [35]
• Daily Candy: The Weekend Guide - SWEAT: Physique 57 [36]
• The Martha Stewart Show: Physique 57 Workout [37]
• The Chicago Sun Times: You Can Work Out Just Like the Celebrities Do [38]
• The New York Times: At the Barre, but Not to Dance [39]
• The New York Post: NYC Exercise Cults [40]
• Details Magazine: How To Get The Body of the Moment [41]
• ABC News: New spin on bar workout whips you into shape [42]
• The Today Show: Get the skinny on new fitness trends [43]

External links

• Official site [44]