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Asiana Airlines

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Template:Contains Korean text Asiana Airlines Inc. (Korean: 아시아나항공; RR: Asiana Hanggong, simplified Chinese: 韩亚航空; traditional Chinese: 韓亞航空; lit. 'Korea Asia Airlines' ; KRX: 020560; formerly Seoul Airlines) is one of South Korea's two major airlines, along with Korean Air. Asiana has its headquarters in Asiana Town building in Seoul.[4] The airline has its domestic hub at Gimpo International Airport and its international hub at Incheon International Airport (70 kilometres (43 mi) from central Seoul).

Asiana Airlines
아시아나항공
Asiana Hanggong
IATA ICAO Call sign
OZ AAR ASIANA
Founded17 February 1988; 36 years ago (1988-02-17)
Commenced operations23 December 1988
Hubs
Focus cities
Frequent-flyer programAsiana Club
AllianceStar Alliance
Subsidiaries
Fleet size82[1]
Destinations90 (inc. cargo)
Parent companyKumho Asiana Group
HeadquartersOsoe-dong, Gangseo-gu, Seoul, South Korea
Key people
  • Kim Soo-Cheon (김수천) (President & CEO)
RevenueIncrease KRW\ 5,552 billion (2015)[2]
Employees10,380 (2015)
Websitewww.flyasiana.com
Asiana Airlines
Hangul
Hanja
Revised RomanizationAsiana Hanggong
McCune–ReischauerAsiana Hanggong
File:Asiana Airlines logo.png
Asiana Airlines logo, 1988–2006

As a member of Star Alliance, it operates 14 domestic and 90 international passenger routes, and 27 cargo routes throughout Asia, Europe, North America, and Oceania.[5] As of December 2014, the company employs 10,183 people. The majority of Asiana's pilots, ground staff, and flight attendants are based in Seoul. Asiana Airlines is the largest shareholder in Air Busan, a low-cost regional carrier joint venture with Busan Metropolitan City. The airline also holds 100% share of Air Seoul, a subsidiary and its own low-cost carrier. Asiana is also currently an official sponsor of the South Korea national football team and The Presidents Cup 2015.

History

Founding

Korean Air (associated with the Hanjin Group), which was privatized in 1969, had a monopoly on the South Korean airline industry until the establishment of Asiana in 1988.[6] Asiana's formation did not come about as a policy initiative favoring liberalized market conditions but rather because of pressure from other chaebols and interests who wanted to compete.[7] It was formed by the Kumho Asiana Group (formerly Kumho Group) and was originally known as Seoul Air International. Asiana was established on 17 February 1988 and started operations in December 1988 with flights to Busan. As of 2007 the airline was owned by private investors (30.53%), Kumho Industrial (29.51%), Kumho Petrochemical (15.05%), foreign investors (11.9%), Korea Development Bank (7.18%), and others (5.83%).[8]

 
An Asiana Boeing 747-400 taxiing at Frankfurt Airport
 
An Asiana Airlines Airbus A321 wearing the old livery

Beginning regular service

Asiana began operations in December 1988, using Boeing 737 Classic planes, with flights to Busan and Gwangju. In 1989, Asiana began regular services to Jeju City, Gwangju, and Daegu and later the same year, Asiana began international chartered flights to Sendai in Japan. In 1990, Asiana began its first scheduled international service to Tokyo, Nagoya, Sendai, and Fukuoka. In the same year, Asiana had 9 Boeing 747-400s, 10 Boeing 767–300s and 8 Boeing 737–400s. In early 1991, Asiana began services to Bangkok, Singapore, Hong Kong and Taipei. Transpacific flights to Los Angeles began in December 1991 with a Boeing 747-400 Combi. Services to Vienna, Brussels, and Honolulu began in the mid 1990s. In 1993, Asiana began services to Ho Chi Minh City in Vietnam.

Expansion as global carrier and joining Star Alliance

Asiana Airlines has rapidly expanded since its establishment in 1988 to become a mid-sized, global carrier with a current fleet of 85 aircraft. In December 1998, the airline operated the presidential airplane for the first time.[9] The Airline was listed in KOSDAQ In December 1999. On 28 January 2003, the airline became a full Star Alliance member, expanding its worldwide network and global brand. In 2004, the airline added the Airbus A330 and the Boeing 777-200ER to its fleet, and expanded its routes into mainland China. Currently it provides international services to 71 cities in 23 countries on 91 routes, and domestic services to 12 cities on 14 routes. It also provides international cargo services to 29 cities in 14 countries on 28 routes by Asiana Cargo, the airline's freight division. In 2012, the airline had net sales of US$5.3 billion.[10]

New corporate identity

In February 2006, Asiana Airlines modernized its corporate identity for unification with those of other divisions of its parent company the Kumho Asiana Group. The names of the travel classes have changed from First Class, Business Class, and Economy Class to First, Business, and Travel classes respectively, and the colors of the travel classes have changed to yellow, blue and red for First, Business, and Travel Class, respectively. New uniforms were also created for the crew.[11]

Future developments

Since the 2000s (decade), Asiana has focused on long-haul services and fleet modernization. As of December 2013, Asiana operates total 90 (45 round-trip) transpacific passenger flights per week. The airline also plans to increase the size of its fleet from current 83 to 85, with the delivery of the Airbus A380 in May 2014. For safety improvement, further focus will also be made on improving communications between crews.[12]

Notable achievements

Asiana began to focus on being an environmentally friendly company in the mid-90s and has put its efforts ever since in this regard, such as completely banning in-flight smoking and cigarette sales in 1995.[13] The company was awarded first in class certification by the International Organization for Standardization (ISO) for meeting criteria ISO 14001 in 1996.[13][14] In 2001, Asiana Airlines was recognized for being the "first environmentally friendly company within the service industry" by the Ministry of Environment.[13] Some of Asiana's other environmentally-minded programs include an emissions measurement and reduction system, reducing pollution from ground facilities and partnering with the Rainforest Alliance for coffee served on board.[13]

On 17 February 2009, Air Transport World (ATW) awarded Asiana the "Airline of the Year" award, which is considered to be one of the most honorable awards in the airline industry.[15] In May 2010, Asiana Airlines was named the best airline in the world by Skytrax at the 2010 World Airline Awards.[16] Asiana came in second place behind Qatar Airways in 2011 and 2012.

Corporate affairs

 
The sign for Asiana Town (아시아나타운), the Asiana Airlines headquarters

The airline has its headquarters in Asiana Town (아시아나타운) in Osoe-dong, Gangseo-gu, Seoul.[4] The airline's head office moved from Hoehyeon-dong, Jung District to Asiana Town in Osoe-dong on 1 April 1998.[17]

Destinations

Further information: Asiana Airlines destinations

Asiana Airlines serves destinations on four continents with a well-developed Asian network that includes important cities in the People's Republic of China, Japan, Southeast Asia and Central Asia. The airline serves a number of gateway cities in North America and Europe while retaining a limited coverage of Oceania. It is the first airline that has developed regular passenger routes between Seoul and Tashkent, Almaty, Siem Reap, Phnom Penh and Koror. Besides regular routes, Asiana also has served a number of seasonal charter routes from Seoul to some tourist attractions such as Nha Trang, Lijiang and Zhangjiajie.

Asiana Cargo, the airline's only cargo subsidiary, also has a wide network, especially in Europe and the United States, and currently serves cities that Asiana does not offer regular passenger services to and from. Some of these cities in Europe, include Brussels, Milan, and Vienna. Some of these cities in the United States, include Atlanta, Dallas, and Miami.

Since early 2016, the airline's network expansion has slowed down as it terminated its service to Vladivostok, Denpasar and Yangon in February 2016, due to their disappointing financial results. In addition, as low-cost regional carriers increase their market shares in short-haul routes, Asiana decided to launch Air Seoul, the airline's second subsidiary and its own low-cost carrier, based in Incheon International Airport, and transfer some of its unprofitable routes to the subsidiary from November 2016. While continuously trying to obtain traffic rights for Korea-Mongolia routes, the airline is currently considering more investment in its long-haul services.[18]

Codeshare agreements

Asiana Airlines codeshares with the following airlines:[19]

Fleet

As of April 2017, Asiana Airlines' fleet consists of the following aircraft:[20][21][22][23]

Asiana Airlines fleet
Aircraft In service Orders Passenger Notes
P J S Y Total
Airbus A320-200 7 — 0 0 0 156 156 To be retired and replaced by Airbus A321neo
159 159
Airbus A321-100 2 — 0 0 0 200 200
Airbus A321-200 20 2 0 12 0 159 171 One in Star Alliance livery
0 0 0 195 195
Airbus A321neo — 25 TBA Delivery will begins from 2019.[24]
Airbus A330-300 15 — 0 30 0 245 275
260 290
Airbus A350-800 — 8 TBA Due to development cancellation, order has been postponed
Order can be replaced by another Airbus A350-900 or Airbus A330neo[25]
Airbus A350-900 1[26] 11 0 28 36 247 311 Original orders included 10 of each variant (−800, −900, −1000).
Deliveries from April 2017 to 2025.[27][28]
Airbus A350-1000 — 10 TBA

Airbus A380-800

6 — 12 66 0 417 495
Boeing 747-400 2 — 10 45 0 304 359
Boeing 747-400M 1 — 10 24 0 230 264 To be retired and converted into freighter
Boeing 767–300 7 — 0 15 0 235 250 One in Star Alliance livery
0 270 270
0 290 290
Boeing 777-200ER 11 — 8 24 0 214 246
0 22 272 294
24 271 295
28 272 300
24 277 301
Asiana Cargo fleet
Boeing 747-400BDSF 7 —
Cargo
Boeing 747-400F 4 —
Cargo
Boeing 767-300ERF 1 —
Cargo
Total 84 46
  • Asiana assigns Hong Kong, Saipan and Taipei to its Southeast Asia grouping.[29][30]

Retired fleet

The company has previously operated the following aircraft:

In-flight services[31]

Asiana Airlines offers five classes of services – First Suite class, First class, Business Smartium class, Business class and Travel (economy) class. Seat configurations and in-flight entertainment systems vary by the type of the aircraft and its operating routes, although Asiana is likely to simplify those with upcoming deliveries of its new orders from Airbus.

First Suite class and First class are mainly offered in between Seoul and Los Angeles, New York City, Chicago and Frankfurt.[32] Passengers in these classes are offered pajamas, souvenirs and "amenity kits" containing items such as skin cream, toothpaste, eye shades and earplugs. A passenger can pre-order in-flight meals 48 hours prior to departure. First class seats are equipped with personal AVOD systems.

Besides those routes, most of Asiana's international flights offer two type of classes – business smartium class or business class as the highest class, and travel class, without first class. Some of the short-length international flights and charter flights are operated by mono-class basis, as well as all of the airline's domestic flights. Every business "smartium" class seat is equipped with video on demand. Other business-class seats were upgraded to video on demand by 2014. Apart from some routes operated by 767 and A321-100 aircraft, most of Asiana's Travel class seats also have television or video systems. In-flight entertainment systems are not offered on domestic routes, which consist of flights of an hour or less.

Asiana offers two in-flight magazines, 'Asiana' (a travel magazine) and 'Asiana Entertainment', which are available to all passengers.

Frequent-flyer program

Asiana Club is Asiana Airline's frequent-flyer program, formerly Asiana Bonus Club. Asiana Club has five tiers: Silver, Gold, Diamond, Diamond Plus and Platinum.[33] To acquire or maintain each tier, members are required to accrue 0, 20000, 40000, 100000 miles in two calendar years from the 'reference date'. Status miles are based on 'On-board mileage', which includes miles accumulated by traveling with Asiana Airlines or Star Alliance airlines. Also, members can accrue miles by flying 'partner airlines' such as Qatar Airways. Miles accumulated in the program entitle members to bonus tickets, class upgrades and other products and services such as dining at Outback Steakhouse.[34]

In addition, individuals who accumulate 500,000 miles earned on Asiana receive lifetime Asiana Diamond Plus status. Individuals who accumulate 1,000,000 miles earned on Asiana receive lifetime Asiana Club Platinum status.

Partners

Asiana Club Miles can be collected on all flights operated by Star Alliance member airlines, Air Astana, Qatar Airways and Etihad Airways.[35]

Marketing

Asiana has endorsement deals with the following:

Incidents and accidents

 
NTSB investigators looking at the fuselage of Asiana Airlines Flight 214 after it crash-landed in San Francisco (July 2013)

See also

References

  1. ^ "Asiana Airlines Introduction < Asiana Airlines Introduction < About Asiana < Home". Kr.flyasiana.com. 17 February 1988. Retrieved 28 December 2016.
  2. ^ "Asiana Airlines Sustainability Report 2015" (PDF). Asiana Airlines.
  3. ^ "개요 < 아시아나항공 소개 < 회사소개 - 아시아나항공". Flyasiana.com. Retrieved 28 December 2016.
  4. ^ a b "Home Archived 17 September 2010 at the Wayback Machine." Asiana Airlines. Retrieved 13 September 2010. "Address : Asiana Town, P.O.Box 98 47 Osoe-dong, Gangseo-gu, Seoul, Korea." Address in Korean Archived 22 November 2010 at the Wayback Machine: "주소 서울특별시 강서구 오쇠동 47번지 아시아나 타운." Map in Korean Archived 20 September 2010 at the Wayback Machine, Direct image link to map Archived 2 January 2010 at the Wayback Machine
  5. ^ "For foreigners residing in Korea Archived 25 July 2009 at the Wayback Machine." Asiana Airlines. Retrieved 28 December 2010.
  6. ^ Bamber, Greg J.; et al. (2009). Up In the Air: how airlines can improve their performance by engaging their employees. Ithaca, New York: Cornell University Press. pp. 51–52. ISBN 978-0-8014-4747-1. Retrieved 15 February 2013.
  7. ^ Kim, Jongseok (1997). Findlay, Christopher; Sien Chia, Karmjit Singh (eds.). Asia Pacific Air Transport: Challenges and Policy Reforms. Singapore: Institute of Southeast Asian Studies. pp. 74–104. ISBN 978-981-230004-1. Retrieved 15 February 2013.
  8. ^ "Directory: World Airlines". Flight International. 27 March 2007. p. 78.
  9. ^ 1999~1994 | 연혁 | 소개 및 연혁 | 회사소개 | 아시아나항공 Archived 4 October 2013 at the Wayback Machine. Flyasiana.com. Retrieved on 2013-07-12.
  10. ^ Asiana Airlines Sustainability Report 2012 Archived 22 November 2012 at the Wayback Machine
  11. ^ Asiana Airlines new colours Archived 8 January 2007 at the Wayback Machine
  12. ^ Gale, Alastair. "Why Asiana Has a PR Problem." The Wall Street Journal. 10 July 2013.
  13. ^ a b c d BCSD Korea (15 January 2009). "Asiana Airlines: Environmentally friendly management and sustainability, Case Study (2009)" (PDF). http://www.wbcsd.ch/plugins/DocSearch/details.asp?MenuId=ODY&ClickMenu=RightMenu&doOpen=1&type=DocDet&ObjectId=MzMwNjE. Geneva: World Business Council for Sustainable Development. Retrieved 14 February 2013. {{cite web}}: External link in |work= (help)
  14. ^ "ISO 14000 - Environmental management". Retrieved 10 July 2015.
  15. ^ ATW's 2009 Airline of the Year Archived 24 February 2009 at the Wayback Machine
  16. ^ "Asiana Airlines named Airline of the Year 2010 at the 2010 World Airline Awards– known as the Passenger's Choice awards" (Press release). SkyTrax. Archived from the original on 4 June 2011. Retrieved 14 August 2010. {{cite press release}}: Unknown parameter |deadurl= ignored (|url-status= suggested) (help)
  17. ^ "History Archived 25 December 2010 at the Wayback Machine." Asiana Cargo. Retrieved on 19 July 2013.
  18. ^ "LCC에 점령당한 단거리는 못 뛰겠다…대한항공·아시아나 '장거리 선수'로 전환". Hankyung.com. Retrieved 28 December 2016.
  19. ^ "Profile on Asiana Airlines". CAPA. Centre for Aviation. Archived from the original on 30 October 2016. Retrieved 30 October 2016. {{cite web}}: Unknown parameter |dead-url= ignored (|url-status= suggested) (help)
  20. ^ [http
    //flyasiana.com/english/ Asiana Airlines – Fleets] Asiana Airlines
  21. ^ asms.casa.go.kr. Atis.casa.go.kr. Retrieved 15 December 2010.
  22. ^ Asiana Airlines fleet ch-aviation.ch
  23. ^ [1] Planespoters Retrieved 5 March 2017.
  24. ^ "UPDATE 2-Asiana Airlines orders 25 planes after returning to profit". Reuters. Retrieved 4 March 2017.
  25. ^ "Airbus in talks over sole remaining A350-800 order". Flightglobal. 24 April 2017.
  26. ^ http://www.a350xwb.com/delivery/asiana_airlines/
  27. ^ Reuters Editorial (11 February 2015). "UPDATE 2-Asiana Airlines orders 25 planes after returning to profit". Reuters. Retrieved 28 December 2016. {{cite web}}: |author= has generic name (help)
  28. ^ "Asiana to launch A350 on Osaka and Manila in May". FlightGlobal. 1 March 2017. Retrieved 4 March 2017.
  29. ^ In-flight publications about its mileage programme.
  30. ^ 운항시간표 Archived 9 April 2008 at the Wayback Machine
  31. ^ 퍼스트 클래스 | 클래스별 서비스 | 기내서비스 | 서비스 안내 | 아시아나항공 Archived 17 March 2013 at the Wayback Machine. Flyasiana.com. Retrieved on 2013-07-12.
  32. ^ 노선별 운항 기종 | 최첨단 기내시설 항공기 | 기내서비스 | 서비스 안내 | 아시아나항공 Archived 20 October 2013 at the Wayback Machine. Flyasiana.com. Retrieved on 2013-07-12.
  33. ^ "Asiana Club < HOME". Retrieved 10 July 2015.
  34. ^ "Asiana Club". Asiana Airlines. Retrieved 14 October 2009.
  35. ^ "Asiana Airlines". Asiana Airlines. Retrieved 14 October 2009.
  36. ^ a b c d Manchester United’s Park Ji-Sung secures lucrative new contract – Sports Personal Endorsement news – Soccer. SportsPro Media. Retrieved 15 December 2010.
  37. ^ Asiana Airlines sponsors Psy's agency Archived 18 September 2014 at the Wayback Machine. Yonhap News Agency. Retrieved 28 January 2013.
  38. ^ Harro Ranter (26 July 1993). "ASN Aircraft accident Boeing 737-5L9 HL7229 Mokpo". Aviation Safety Network. Retrieved 21 November 2008.
  39. ^ Harro Ranter (11 November 1998). "ASN Aircraft accident Ilyushin 62M RA-86564 Anchorage International Airport, AK (ANC)". Aviation Safety Network. Retrieved 21 November 2008.
  40. ^ Cha, Seonjin; Park, Kyunghee (28 July 2011). "Asiana Boeing 747 Freighter Crashes in South Korean Waters". Bloomberg. New York.
  41. ^ "San Francisco Boeing 777 crash 'not mechanical failure'". BBC News. Retrieved 10 July 2015.
  42. ^ "Asiana Flight 214 crash victim Ye Meng Yuan 'was killed by the firetruck that ran over her' - Daily Mail Online". Mail Online. Retrieved 10 July 2015.
  43. ^ "3rd fatality in Asiana flight crash". 12 July 2013. Retrieved 10 July 2015.
  44. ^ Pritchard, Justin. "APNewsBreak: Asiana Airlines Penalized Over Crash". Associate Press. Retrieved 25 February 2014.
  45. ^ Harro Ranter (14 April 2015). "ASN Aircraft accident Airbus A320-232 HL7762 Hiroshima International Airport (HIJ)". Retrieved 10 July 2015.
  46. ^ Kaminsky-Morrow, David. "Asiana A320 involved in Hiroshima landing incident". Flight Global. Retrieved 14 April 2015.
  47. ^ Yeo, Ghim-Lay. "-Investigators sent to Asiana A320 runway excursion in Hiroshima". Flight Global. Retrieved 14 April 2015.
 
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