Text Appearing Before Image: d, Green & Co., Engineers will show that first cost of a structure is only one item and not necessarilv offirst importance. It is ultimate cost that will test and prove economy Ulimateeconomy dictates the choice of that type of construction on which freedomfrom depreciation and maintenance, low insurance and favorable influence onproduction will, by comparison with some other type of construction, in a shorttime, more than compensate for any probable additional first cost Employes welfare must be considered. Buildings which are sanitarylight, well ventilated and hence provide healthful quarters for workers arecertain to contribute to profits because of the contentment develooed amoup-the workers and the consequent reduction of labor turnover \ sense offu!?!!^,-/!!^ by owners, operating officials and emploves in the knowledgethat the building which houses tht-m and their industry is proof against destruc- * Courtesy of the Portland Cement A.ssociation. 82 THE ARCHITECT AND ENGINEER Text Appearing After Image: BUSH TERMINAL BUILDING, BROOKLYN, N. Y.William Higginson, Architect tion by fire, tornado and earthquake. It is worth money for owners andemployes alike to know that none of these visitations can suddenly wipe outthe industry on which they are dependent, with the resulting loss of timemoney, patronage and prestige that may have taken years of endeavor to buildup Attainment of these desirable ends is certain to favorably influence financ-m^ and credits. Permanent, fireproof buildings are also of distinct advertisingvalue to their owners. With concrete buildings, these desirable ends are securedin the fullest measure.
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