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== Search engine submission ==
Web search engine submission is a process where a webmaster submits a website directly to a search engine. Although search engine submission is sometimes suggested as a method to promote a website, it is generally unnecessary, as major search engines use web crawlers that will eventually find most websites on the Internet without assistance. Web search engine submission is a process in which a webmaster submits a website directly to a search engine. While search engine submission is sometimes presented as a way to promote a website, it generally is not necessary because the major search engines use web crawlers that will eventually find most web sites on the Internet without assistance. They can either submit one web page at a time, or they can submit the entire site using a [[sitemap]], but it is normally only necessary to submit the [[home page]] of a web site as search engines are able to crawl a well designed website. There are two remaining reasons to submit a web site or web page to a search engine: to add an entirely new web site without waiting for a search engine to discover it, and to have a web site's record updated after a substantial redesign.
Some search engine submission software not only submits websites to multiple search engines, but also adds links to websites from their own pages. This could appear helpful in increasing a website's [[ranking (information retrieval)|ranking]], because external links are one of the most important factors determining a website's ranking. However, John Mueller of [[Google]] has stated that this "can lead to a tremendous number of unnatural links for your site" with a negative impact on site ranking.<ref name="CanBeHarmful">{{cite news |last=Schwartz |first=Barry |author-link=Barry Schwartz (technologist) |url=https://www.seroundtable.com/search-engine-submission-google-15906.html |title=Google: Search Engine Submission Services Can Be Harmful |work=[[Search Engine Roundtable]] |date=2012-10-29 |access-date=2016-04-04 }}</ref>
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