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#REDIRECT [[Social media in the 2016 United States presidential election#Bernie Sanders campaign]]
[[File:Bernie or Hillary? meme template.jpg|thumb|right|The template for the meme.]]
{{Redirect category shell|
"'''Bernie or Hillary?'''"<ref name="Ashkinaze 2016" /><ref name="Lewis 2016" /><ref name="Sanders 2016" /> (or "'''Bernie vs. Hillary'''"<ref name="Sanders 2016" /><ref name="Hess 2016" />) was an [[Internet meme]] made popular during the 2016 [[2016 Democratic National Convention|Democratic Party presidential nomination]] in the [[United States]] [[United States presidential election, 2016|2016 election]], in which Internet users who mostly favored [[Bernie Sanders]] over [[Hillary Clinton]] compared the two candidates in faux political posters.
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== History ==
{{R from meme}}
The meme started out as a joke campaign by comedian Jeff Wysaski, who posts as [[Tumblr]] user Obvious Plant, where he posted fake political posters around [[Los Angeles]], [[California]].<ref name="Sanders 2016" /><ref name="Bereznak 2016" /><ref name="Broderick 2016" /><ref name="Rouner 2016" /> In January 28, 2016, Wysaski started posting the images on social media starting with the [[Tony Hawk]] version.<ref name="Fussell 2016" /> The meme was popularized via the [[Facebook features#Networks and groups|Facebook group]] [[Bernie Sanders' Dank Meme Stash]], [[Tumblr]], and [[Twitter]].<ref name="Sanders 2016" /><ref name="Broderick 2016" /><ref name="Fussell 2016" /><ref name="Aoki 2016" />

== Format ==
<!-- Deleted image removed: [[File:Bernie or Hillary? meme in Facebook group Bernie Sanders' Dank Meme Stash.png|thumb|right|The meme has been popularized by such [[online community|online communities]] as the [[Facebook features#Networks and groups|Facebook group]] [[Bernie Sanders' Dank Meme Stash]].]] -->
The meme uses the format of the political poster to compare the candidates on a particular issue. The caption reads "Bernie or Hillary? Be informed. Compare them on the issues that really matter."<ref name="Hess 2016" /> Variations of the meme compare comments on such issues as: anime,<ref name="Hess 2016" /><ref name="Broderick 2016" /> English rock band [[Black Sabbath]],<ref name="Rouner 2016" /> [[cannabis (drug)|cannabis]],<ref name="Lewis 2016" /><ref name="Geers 2016" /><ref name="Hornby 2016" /> [[Carly Rae Jepsen]],<ref name="Broderick 2016" /> caves,<ref name="Broderick 2016" /> [[Drake (rapper)|Drake]],<ref name="Broderick 2016" /> electronic music,<ref name="Aoki 2016" /> [[first-person shooter]]s,<ref name="Hess 2016" /> gaming,<ref name="Hess 2016" /> [[Harry Potter]],<ref name="Sanders 2016" /><ref name="Bereznak 2016" /><ref name="Broderick 2016" /><ref name="Rouner 2016" /><ref name="Aoki 2016" /><ref name="Enlow 2016" /> heavy metal,<ref name="Rouner 2016" /> Australian rapper [[Iggy Azalea]],<ref name="Broderick 2016" /> [[Internet meme]]s,<ref name="Lewis 2016" /> jazz,<ref name="Broderick 2016" /> jet skis,<ref name="Broderick 2016" /><ref name="Rouner 2016" /><ref name="Fussell 2016" /> lizards,<ref name="Hess 2016" /><ref name="Broderick 2016" /><ref name="Aoki 2016" /> [[Meek Mill]],<ref name="Broderick 2016" /> [[Netflix and chill]],<ref name="Geers 2016" /> American [[indie rock]] band [[Neutral Milk Hotel]],<ref name="Ashkinaze 2016" /> [[Nutella]],<ref name="Aoki 2016" /> American casual dining restaurant chain [[Olive Garden]],<ref name="Hess 2016" /><ref name="Broderick 2016" /><ref name=".Buzz 2016" /> philosophies on sneaking soda in the free water cup,<ref name="Hess 2016" /> [[PlayStation]],<ref name="Hess 2016" /> [[Pokemon]],<ref name="Hess 2016" /><ref name="Broderick 2016" /><ref name="Fussell 2016" /><ref name="Aoki 2016" /> preferred gaming consoles,<ref name="Hess 2016" /> [[Radiohead]],<ref name="Hess 2016" /><ref name="Bereznak 2016" /><ref name="Broderick 2016" /><ref name="Fussell 2016" /><ref name="Aoki 2016" /> [[Sriracha sauce]],<ref name="Fussell 2016" /><ref name="Geers 2016" /> sleeping,<ref name="Sanders 2016" /><ref name="Broderick 2016" /> space vampires,<ref name="Broderick 2016" /><ref name="Rouner 2016" /><ref name="Aoki 2016" /> stand-up comedy,<ref name="Lewis 2016" /><ref name="Broderick 2016" /> ''[[Star Wars]]'',<ref name="Hess 2016" /><ref name="Bereznak 2016" /><ref name="Broderick 2016" /><ref name="Aoki 2016" /><ref name="Enlow 2016" /> [[Tony Hawk]],<ref name="Hess 2016" /><ref name="Broderick 2016" /><ref name="Fussell 2016" /><ref name="Aoki 2016" /> and wolves.<ref name="Sanders 2016" /><ref name="Bereznak 2016" /><ref name="Broderick 2016" />

== Art ==
On February 12, 2016, [[new media artist]] [[Matt Starr (artist)|Matt Starr]] organized the [[art exhibition]] "Weekend with Bernie" for [[Wayfarers Gallery]] in [[Bushwick, Brooklyn|Bushwick]], [[Brooklyn]], [[New York (state)|New York]]. The exhibition included [[Ryder Ripps]]'s [[installation art|installation]] "Faces of Bernie Sanders Dank Meme Stash" featuring [[Skype]] video chats with members of the Facebook group [[Bernie Sanders' Dank Meme Stash]] and the meme.<ref name="Armstrong 2016" /><ref name="Papermagazine 2016" />

== Reaction ==

=== Criticism ===
In an interview with ''Yahoo Politics''{{'}}s Alyssa Bereznak, author of ''Memes in Digital Culture'' Limor Shifman used the meme as an example of sexism in [[Bernie Bro]] culture: "A lot of commentators said that in fact this resonates with the same anti-female discourse within fandom[...]. Female fans are considered less sophisticated. There's a strong gendered structure built into it."<ref name="Bereznak 2016" /> ''[[BuzzFeed]]''{{'}}s Ryan Broderick says "others are pointing out that the 'Bernie or Hillary' meme is actually just using Bernie Sanders and Hillary Clinton to reinforce sexist '[[fake geek girl]]' stereotypes.<ref name="Broderick 2016" /> ''[[The Washington Post]]''{{'}}s Caitlin Dewey described "Bernie or Hillary?" as a "persistent example" of "some of the most successful Bernie Sanders memes are also, on their face, the least factual" since "[it] paints Clinton as a semi-literate hanger-on."<ref name="Dewey 2016" /> ''Pajiba''{{'}}s Courtney Enlow appraised two memes with "WHAT THE FUCK ARE YOU EVEN DOING?"<ref name="Enlow 2016" /> ''Tech Insider''{{'}}s Sidney Fussell says the memes "portray Clinton as a bit clueless, unfamiliar with the topics yet eager to please. Sanders comes across well informed, yet over-enthusiastic."<ref name="Fussell 2016" /> ''[[Slate (magazine)|Slate]]''{{'}}s Amanda Hess criticized the sexism of the meme stating "[i]nvariably, Bernie Sanders' response is passionate and charming while Hillary Clinton's is insufferable and cloying." Hess also explains how the meme embodies many negative female stereotypes, such as "a prim hall monitor, a teacher’s pet, a strict schoolmarm, and a mean mommy who won’t let you stop at McDonald’s for a snack and makes you eat healthy cereal." Even claiming the meme is sexist is a negative quality the meme attributes to Clinton.<ref name="Hess 2016" /> [[Houston]] [[alternative weekly]] newspaper ''[[Houston Press]]''{{'}}s Jef Rouner compared the meme to the "Idiot Meme Girl"<ref name="Hess 2016" /> stating "that shit was sexist and unfunny then, too. Some of them are literally the same jokes. So on top of everything else, it's just really unoriginal."<ref name="Rouner 2016" /> ''[[NPR]]''{{'}}s Sam Sanders said the meme was "either light-hearted and fun, or a symbol of gender bias and discrimination."<ref name="Sanders 2016" />

=== Impact ===
''[[Vice (magazine)|Vice]]''{{'}}s Gabriella Lewis claimed the meme has gotten more people interested in electoral politics.<ref name="Lewis 2016" />

=== Reception ===
American [[electro house]] musician [[Steve Aoki]] called it "[[wiktionary:dank|dank]]est of the dank memes."<ref name="Aoki 2016" /> [[Oberlin College]] student newspaper ''[[The Oberlin Review]]''{{'}}s Josh Ashkinaze said "Bernie or Hillary?" is "[t]he dankest meme now."<ref name="Ashkinaze 2016" /> ''Tech Insider''{{'}}s Sidney Fussell called the meme "hilarious."<ref name="Fussell 2016" /> ''[[Thought Catalog]]''{{'}}s Jacob Geers called the meme "dank."<ref name="Geers 2016" /> ''[[Slate (magazine)|Slate]]''{{'}}s Amanda Hess found that "Bernie vs. Hillary has already evolved into such an undank meme."<ref name="Hess 2016" /> [[University of Toronto]] student newspaper ''[[The Newspaper]]''{{'}}s Nick Hornby says the memes "don't overtly argue the existing political differences between the two, but instead cast Sanders as a cool, authentic individual with reasoned, balanced views. Clinton is obversely portrayed as basic, untrustworthy, and out of touch with young people."<ref name="Hornby 2016" /> ''[[The Daily Dot]]''{{'}}s Stephen Thomas has called the meme "hugely popular."<ref name="Thomas 2016" />

==See also==
*[[Social media in the 2016 U.S. Presidential campaign]]
*[[Bernie Sanders' Dank Meme Stash]]
*[[Bernie Bro]]s
*[[Texts from Hillary]]

==References==
{{reflist|30em
|refs=
<ref name=".Buzz 2016">{{cite web|first1=Carles|last1=.Buzz|url=http://motherboard.vice.com/read/bernie-sanders-dank-meme-stash-facebook-page|title=Can Bernie Sanders’ Dank Meme Stash Swing the Election?|work=Motherboard|publisher=[[Vice (magazine)|Vice]]|date=February 22, 2016|accessdate=May 5, 2016}}</ref>
<ref name="Aoki 2016">{{cite web|first1=Steve|last1=Aoki|url=http://www.steveaoki.com/lifestyle/the-17-dankest-bernie-sanders-memes-on-the-internet/|title=The 17 Dankest Bernie Sanders Memes On The Internet|work=[[Steve Aoki]]|publisher=Aoki Media|date=February 22, 2016|accessdate=May 5, 2016}}</ref>
<ref name="Armstrong 2016">{{cite web|first1=Annie|last1=Armstrong|url=http://thecreatorsproject.vice.com/blog/weekend-at-bernie-sanders-art-show|title=Young Artists Rally to Raise $10K for Bernie Sanders|work=The Creators Project|publisher=[[Vice Media, Inc.]]|date=February 18, 2016|accessdate=May 5, 2016}}</ref>
<ref name="Ashkinaze 2016">{{cite web|first1=Josh|last1=Ashkinaze|url=http://oberlinreview.org/9607/opinions/politicians-should-embrace-internet-memes/|title=Politicians Should Embrace Internet Memes|work=[[The Oberlin Review]]|publisher=[[WordPress]]|date=February 12, 2016|accessdate=May 5, 2016}}</ref>
<ref name="Bereznak 2016">{{cite web|first1=Alyssa|last1=Bereznak|url=https://www.yahoo.com/politics/the-bernie-bros-rule-the-internet-180426111.html|title=The Bernie Bros rule the Internet|work=[[Yahoo!]] |publisher=[[Yahoo!]]|date=February 9, 2016|accessdate=May 5, 2016}}</ref>
<ref name="Broderick 2016">{{cite web|first1=Ryan|last1=Broderick|url=https://www.buzzfeed.com/ryanhatesthis/theres-a-new-bernie-or-hillary-meme-but-is-it-sexist-stereot|title=There’s A New "Bernie Or Hillary" Meme, But Is It Just Reinforcing Sexist Stereotypes?|work=BuzzFeed News|publisher=[[BuzzFeed]]|date=February 1, 2016|accessdate=May 5, 2016}}</ref>
<ref name="Dewey 2016">{{cite web|first1=Caitlin|last1=Dewey|url=https://www.washingtonpost.com/news/the-intersect/wp/2016/02/23/how-bernie-sanders-became-the-lord-of-dank-memes/|title=How Bernie Sanders became the lord of ‘dank memes’|work=[[The Washington Post]]|publisher=Nash Holdings LLC|date=February 23, 2016|accessdate=May 5, 2016}}</ref>
<ref name="Enlow 2016">{{cite web|first1=Courtney|last1=Enlow|url=http://www.pajiba.com/politics/an-allcaps-explosion-of-feelings-regarding-the-liberal-backlash-against-hillary-clinton.php|title=
An All-Caps Explosion of Feelings Regarding the Liberal Backlash Against Hillary Clinton|work=Pajiba|publisher=Pajiba.com|date=February 2, 2016|accessdate=May 5, 2016}}</ref>
<ref name="Fussell 2016">{{cite web|first1=Sidney|last1=Fussell|url=http://www.techinsider.io/hillary-clinton-bernie-sanders-debate-meme-2016-2|title=
Hillary Clinton and Bernie Sanders debate Pokémon and Radiohead in this hilarious meme|work=Tech Insider|publisher=[[Business Insider]]|date=February 1, 2016|accessdate=May 5, 2016}}</ref>
<ref name="Geers 2016">{{cite web|first1=Jacob|last1=Geers|url=http://thoughtcatalog.com/jacob-geers/2016/01/19-bernie-sanders-themed-dank-memes-that-will-have-you-loling-whether-youre-super-political-or-not/|title=19 Bernie Sanders-Themed Dank Memes That Will Have You LOLing (Whether You’re Super Political Or Not)|work=Thought Catalog|publisher=[[Thought Catalog]]|date=January 29, 2016|accessdate=May 5, 2016}}</ref>
<ref name="Hess 2016">{{cite web|first1=Amanda|last1=Hess|url=http://www.slate.com/articles/technology/users/2016/02/the_bernie_vs_hillary_meme_is_weird_ceaseless_and_kind_of_sexist_just_like.html|title=The Bernie vs. Hillary meme is weird, ceaseless, and kind of sexist, just like the 2016 campaign.|work=[[Slate (magazine)|Slate]]|publisher=[[The Slate Group]]|date=February 9, 2016|accessdate=May 5, 2016}}</ref>
<ref name="Hornby 2016">{{cite web|first1=Nick|last1=Hornby|url=http://www.thenewspaper.ca/the-opinion/berning-you|title=Berning for you|work=[[The Newspaper]]|publisher=Planet Publications Inc.|date=February 13, 2016|accessdate=May 5, 2016}}</ref>
<ref name="Lewis 2016">{{cite web|first1=Gabriella|last1=Lewis|url=https://www.vice.com/read/we-asked-an-expert-if-memes-could-determine-the-outcome-of-the-presidential-election|title=We Asked an Expert if Memes Could Determine the Outcome of the Presidential Election|work=[[Vice (magazine)|Vice]]|publisher=[[Vice Media]]|date=March 20, 2016|accessdate=May 5, 2016}}</ref>
<ref name="Papermagazine 2016">{{cite web|first1=|last1=|url=http://www.papermag.com/inside-a-bernie-sanders-themed-art-exhibition-1603773743.html|title=Inside "Weekend With Bernie", A Bernie Sanders-Themed Art Exhibition In Brooklyn|work=[[Paper (magazine)|Paper]]|publisher=Paper Communications|date=February 15, 2016|accessdate=May 5, 2016}}</ref>
<ref name="Rouner 2016">{{cite web|first1=Jef|last1=Rouner|url=http://www.houstonpress.com/arts/your-pop-culture-sanders-vs-clinton-memes-are-sexist-and-unfunny-8130819|title=Your Pop Culture Sanders vs Clinton Memes are Sexist and Unfunny|work=[[Houston Press]]|publisher=[[Voice Media Group]]|date=February 5, 2016|accessdate=May 5, 2016}}</ref>
<ref name="Sanders 2016">{{cite web|first1=Sam|last1=Sanders|url=http://www.npr.org/2016/02/05/465752565/-memeoftheweek-bernie-or-hillary-sexist-or-nah|title=#MemeOfTheWeek: Bernie Or Hillary. Sexist Or Nah?|work=NPR Politics|publisher=[[NPR]]|date=February 5, 2016|accessdate=May 5, 2016}}</ref>
<ref name="Thomas 2016">{{cite web|first1=Stephen|last1=Thomas|url=http://www.dailydot.com/lol/maddi-imnotkiddingmaddi-hillary-bernie-beyonce/|title=Maddi of #ImNotKiddingMaddi opens up about Hillary, Bernie, and Beyoncé’s 'Formation'|work=[[The Daily Dot]]|publisher=The Daily Dot|date=February 11, 2016|accessdate=May 5, 2016}}</ref>
}}
}}


[[Category:Internet memes introduced in 2016]]
[[Category:2016 United States presidential election in popular culture]]
[[Category:Political Internet memes]]
[[Category:Political Internet memes]]
[[Category:Bernie Sanders presidential campaign, 2016]]
[[Category:Hillary Clinton presidential campaign, 2016]]
[[Category:Cultural depictions of Hillary Clinton]]
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[[Category:United States presidential election, 2016 in popular culture]]

Latest revision as of 21:08, 31 March 2023

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