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{{Short description|New Zealand retail company owned by Foodstuffs}}
{{for|the American jingle company|PAMS}}
{{for|the American jingle company|PAMS}}
{{Use dmy dates|date=August 2015}}
{{Use dmy dates|date=August 2015}}
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{{Infobox company
{{Infobox company
| name = Pams
| name = Pams
| logo = Pams Logo 2016 RGB.png
| logo =
| caption =
| caption =
| type = [[Private label]]<ref name="private">{{cite news|url=http://www.nzherald.co.nz/acnielsen/news/article.cfm?o_id=412&objectid=10358921&pnum=1|title=Private approach pays off|newspaper=[[The New Zealand Herald]]|first=Karen|last=Chan|date=8 December 2005|accessdate=29 January 2010}}</ref>
| type = [[Private label]]<ref name="private">{{cite news|url=http://www.nzherald.co.nz/acnielsen/news/article.cfm?o_id=412&objectid=10358921&pnum=1|title=Private approach pays off|newspaper=[[The New Zealand Herald]]|first=Karen|last=Chan|date=8 December 2005|accessdate=29 January 2010}}</ref>
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| owner =
| owner =
| num_employees =
| num_employees =
| parent = [[Foodstuffs]]
| parent = [[Foodstuffs (company)|Foodstuffs]]
| divisions =
| divisions =
| subsid =
| subsid =
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| intl =
| intl =
}}
}}
'''Pams''' (previously '''Pam's''') is a [[New Zealand]] [[company]], owned by [[Foodstuffs]],<ref name="private"/> which also owns [[New World (supermarket)|New World]], [[Pak'n Save]] and [[Four Square supermarkets|Four Square]]. Pams sources and brands a wide range of supermarket goods as a [[house brand]].
'''Pams''' (previously '''Pam's''') is a [[New Zealand]] [[company]], owned by [[Foodstuffs (company)|Foodstuffs]],<ref name="private"/> which also owns the [[New World (supermarket)|New World]], [[Pak'n Save]] and [[Four Square supermarkets|Four Square]] supermarket chains. Pams sources and brands a wide range of supermarket goods as a [[house brand]].


==History==
==History==
[[File:Pam's.jpg|thumb|left|The old Pam's logo]]
[[File:Pam's.jpg|thumb|left|Pam's former logo]]
Pams was launched through Four Square in 1937. Its first goods were baking powder and custard powder. It was originally going to be named "Pep" or "Presto", but both names were rejected. The name "Pep" was rejected as it was already taken by [[Kellogg's]].<ref>{{Cite web |last=Adams |first=Josie |date=2019-07-14 |title=Who is Pam? The truth about the people who put their names on your food |url=https://thespinoff.co.nz/kai/14-07-2019/who-is-pam-the-truth-about-the-people-who-put-their-names-on-your-food |access-date=2023-05-17 |website=The Spinoff |language=en}}</ref><ref name=":0">{{Cite web |last=Muru-Lanning |first=Charlotte |date=2023-06-21 |title=The not-so-basic story behind our supermarket own brands |url=https://thespinoff.co.nz/kai/21-06-2023/the-not-so-basic-story-behind-supermarket-own-brands |access-date=2023-11-13 |website=The Spinoff |language=en}}</ref> It is not known who Pams is named after.<ref name=":0" />
Pams was formed in 1937 by [[Four Square (supermarket)|Four Square]].


⚫
In 2000, [[celebrity chef]] [[Jamie Oliver]] signed up on advertisements for Pam's, with the company also sponsoring Oliver's television show ''[[Oliver's Twist]]''.<ref>{{cite news|url=http://www.nzherald.co.nz/business/news/article.cfm?c_id=3&objectid=2396989|title=Pam's happy to serve up big helpings of Oliver|newspaper=[[The New Zealand Herald]]|date=5 September 2002|accessdate=29 January 2010}}</ref> In 2008 Pams eggs became cage free.<ref>{{Cite web |date=2017-09-21 |title=Owner of New World, Pak 'n Save to ditch cage eggs in a decade |url=https://www.stuff.co.nz/business/industries/97091206/owner-of-new-world-pakn-save-to-ditch-cage-free-eggs-in-a-decade |access-date=2023-11-10 |website=Stuff |language=en}}</ref>
==Advertising==

⚫
In 2000 [[celebrity chef]] [[Jamie Oliver]] signed up on advertisements for Pam's, with the company also sponsoring Oliver's television show ''[[Oliver's Twist]]''.<ref>{{cite news|url=http://www.nzherald.co.nz/business/news/article.cfm?c_id=3&objectid=2396989|title=Pam's happy to serve up big helpings of Oliver|newspaper=[[The New Zealand Herald]]|date=5 September 2002|accessdate=29 January 2010}}</ref>
In 2017, Foodstuffs silently released a new brand called "Pams Finest".<ref name=":0" />


==References==
==References==
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[[Category:Store brands]]
[[Category:Store brands]]
[[Category:New Zealand brands]]
[[Category:New Zealand brands]]
[[Category:1937 establishments in New Zealand]]
[[Category:New Zealand companies established in 1937]]


{{NewZealand-company-stub}}
{{NewZealand-company-stub}}
{{food-company-stub}}
{{food-company-stub}}{{Brands of New Zealand}}

Latest revision as of 01:20, 30 November 2023

For the American jingle company, see PAMS.

Pams
Company typePrivate label[1]
IndustryFood
Founded1937; 87 years ago
HeadquartersNew Zealand
Area served
New Zealand
ProductsGroceries
ParentFoodstuffs
Websitepams.co.nz

Pams (previously Pam's) is a New Zealand company, owned by Foodstuffs,[1] which also owns the New World, Pak'n Save and Four Square supermarket chains. Pams sources and brands a wide range of supermarket goods as a house brand.

History

[edit]
Pam's former logo

Pams was launched through Four Square in 1937. Its first goods were baking powder and custard powder. It was originally going to be named "Pep" or "Presto", but both names were rejected. The name "Pep" was rejected as it was already taken by Kellogg's.[2][3] It is not known who Pams is named after.[3]

In 2000, celebrity chef Jamie Oliver signed up on advertisements for Pam's, with the company also sponsoring Oliver's television show Oliver's Twist.[4] In 2008 Pams eggs became cage free.[5]

In 2017, Foodstuffs silently released a new brand called "Pams Finest".[3]

References

[edit]
  1. ^ a b Chan, Karen (8 December 2005). "Private approach pays off". The New Zealand Herald. Retrieved 29 January 2010.
  2. ^ Adams, Josie (14 July 2019). "Who is Pam? The truth about the people who put their names on your food". The Spinoff. Retrieved 17 May 2023.
  3. ^ a b c Muru-Lanning, Charlotte (21 June 2023). "The not-so-basic story behind our supermarket own brands". The Spinoff. Retrieved 13 November 2023.
  4. ^ "Pam's happy to serve up big helpings of Oliver". The New Zealand Herald. 5 September 2002. Retrieved 29 January 2010.
  5. ^ "Owner of New World, Pak 'n Save to ditch cage eggs in a decade". Stuff. 21 September 2017. Retrieved 10 November 2023.
[edit]
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