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{{Short description|American company}}
{{distinguish|Observer Media}}
{{distinguish|Observer Media}}
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| products =
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| owner = <!-- or: | owners = -->
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| num_employees = 125<ref name=OMG />
| num_employees = 120<ref name=OMG />
| num_employees_year = <!-- Year of num_employees data (if known) -->
| num_employees_year = <!-- Year of num_employees data (if known) -->
| parent =
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| website = {{URL|https://www.yourobserver.com/}}
| website = {{URL|https://www.yourobserver.com/}}
}}
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'''Observer Media Group, Inc.''' is a media company that publishes local [[newspaper]]s and [[magazine]]s in the U.S. state of [[Florida]]. The company publishes twelve newspapers, three quarterly magazines and maintains seven [[news websites]].
'''Observer Media Group, Inc. (OMG)''' is a media company that publishes local [[newspaper]]s and [[magazine]]s in the U.S. state of [[Florida]]. The company publishes twelve newspapers, three quarterly magazines and maintains six [[news websites]].


==History==
==History==
'''Observer Media Group''' (OMG) started when Matt Walsh and Lisa Walsh purchased the ''Longboat Observer'' in 1995 from Ralph and Claire Hunter with the help of Lisa's parents and a small group of other investors. The Hunters started the ''Longboat Observer'' in 1978.<ref name=OMG>{{cite web|url=https://www.yourobserver.com/about-us|title=About Us|author=Observer Media Group|access-date=December 18, 2017}}</ref><ref name=Bloomberg>{{cite web|url=https://www.bloomberg.com/research/stocks/private/snapshot.asp?privcapid=37187561|title=Company Overview of Observer Media Group, Inc.|access-date=December 18, 2017|publisher=[[Bloomberg L.P.]]}}</ref>
'''Observer Media Group''' started when Matt Walsh and Lisa Walsh purchased the ''Longboat Observer'' in 1995 from Ralph and Claire Hunter, with the help of Lisa's parents and a small group of other investors. The Hunters had started the ''Longboat Observer'' in 1978.<ref name=OMG>{{cite web|url=https://www.yourobserver.com/about-us|title=About Us|author=Observer Media Group|access-date=December 18, 2017|archive-date=December 22, 2017|archive-url=https://web.archive.org/web/20171222104842/https://www.yourobserver.com/about-us|url-status=live}}</ref><ref name=Bloomberg>{{cite web|url=https://www.bloomberg.com/research/stocks/private/snapshot.asp?privcapid=37187561|title=Company Overview of Observer Media Group, Inc.|access-date=December 18, 2017|publisher=[[Bloomberg L.P.]]|archive-date=December 22, 2017|archive-url=https://web.archive.org/web/20171222055318/https://www.bloomberg.com/research/stocks/private/snapshot.asp?privcapid=37187561|url-status=live}}</ref>


Since then, OMG established new local newspapers, such as the ''[[Sarasota Observer]]'' in 2004, and acquired other older newspapers, such as the 100+ year-old ''West Orange Times'' in 2014 and ''[[Financial News & Daily Record]]'' in 2017.<ref name=OMG /><ref name=DR>{{cite news|url=https://www.jaxdailyrecord.com/article/daily-record-has-new-owner-jim-bailey-sells-104-year-old-family-newspaper-matt-walsh|title=Daily Record has new owner|newspaper=[[Financial News & Daily Record]]|date=January 18, 2017|access-date=December 19, 2017}}</ref><ref>{{cite news|url=http://jacksonville.com/business/2017-01-18/financial-news-daily-record-sold-after-104-years-same-family|title=Financial News & Daily Record sold after 104 years in same family|first=Roger|last=Bull|newspaper=[[The Florida Times-Union]]|date=January 18, 2017|access-date=December 19, 2017}}</ref> OMG maintains journalistic offices in Tampa, Clearwater, Bradenton, Longboat Key, Lakeland, Sarasota, Fort Myers, Naples, New Port Richey, Winter Garden, Lakewood Ranch, Port Charlotte, Palm Coast, and Ormond Beach.<ref name=Bloomberg /> The name was changed to Observer Media Group in 2012 from The Observer Group.<ref name=Bloomberg /><ref>{{cite news|url=http://insiderealestate.heraldtribune.com/2012/12/27/observer-media-group-borrows-2-75-million/|title=Observer Media Group borrows $2.75 million|first=Michael|last=Braga|newspaper=[[Sarasota Herald-Tribune]]|date=December 27, 2012|access-date=December 19, 2017}}</ref>
Since then, Observer Media Group established new local newspapers, such as the ''[[Sarasota Observer]]'' in 2004, and acquired other older newspapers, such as the 100+ year-old ''West Orange Times'' in 2014 and ''[[Financial News & Daily Record]]'' in 2017.<ref name=OMG /><ref name=DR>{{cite news|url=https://www.jaxdailyrecord.com/article/daily-record-has-new-owner-jim-bailey-sells-104-year-old-family-newspaper-matt-walsh|title=Daily Record has new owner|newspaper=[[Financial News & Daily Record]]|date=January 18, 2017|access-date=December 19, 2017|archive-date=December 22, 2017|archive-url=https://web.archive.org/web/20171222050956/https://www.jaxdailyrecord.com/article/daily-record-has-new-owner-jim-bailey-sells-104-year-old-family-newspaper-matt-walsh|url-status=live}}</ref><ref>{{cite news|url=http://jacksonville.com/business/2017-01-18/financial-news-daily-record-sold-after-104-years-same-family|title=Financial News & Daily Record sold after 104 years in same family|first=Roger|last=Bull|newspaper=[[The Florida Times-Union]]|date=January 18, 2017|access-date=December 19, 2017|archive-date=December 22, 2017|archive-url=https://web.archive.org/web/20171222051852/http://jacksonville.com/business/2017-01-18/financial-news-daily-record-sold-after-104-years-same-family|url-status=live}}</ref> OMG maintains journalistic offices in Tampa, Clearwater, Bradenton, Longboat Key, Lakeland, Sarasota, Fort Myers, Naples, New Port Richey, Winter Garden, Lakewood Ranch, Port Charlotte, Palm Coast, and Ormond Beach.<ref name=Bloomberg /> The name was changed to Observer Media Group in 2012 from The Observer Group.<ref name=Bloomberg /><ref>{{cite news|url=http://insiderealestate.heraldtribune.com/2012/12/27/observer-media-group-borrows-2-75-million/|title=Observer Media Group borrows $2.75 million|first=Michael|last=Braga|newspaper=[[Sarasota Herald-Tribune]]|date=December 27, 2012|access-date=December 19, 2017|archive-date=December 22, 2017|archive-url=https://web.archive.org/web/20171222052351/http://insiderealestate.heraldtribune.com/2012/12/27/observer-media-group-borrows-2-75-million/|url-status=live}}</ref>


OMG acquired ''[[Pelican Press]]'' from Wisconsin-based [[Journal Media Group]] in 2011.<ref name=SHT1>{{cite news|url=http://www.heraldtribune.com/news/20110610/observer-buys-the-pelican-press|title=Observer buys the Pelican Press|newspaper=[[Sarasota Herald-Tribune]]|date=June 10, 2011|access-date=December 26, 2017}}</ref><ref name=CPOF>{{cite web|url=http://www.communitypapersofflorida.com/news/pelican-press-pelican-marketplace-change-hands|title=Pelican Press & Pelican Marketplace Change Hands|publisher=Community Papers of Florida|date=July 28, 2011|access-date=December 19, 2017}}</ref> ''Pelican Press'' serves the Siesta Key area of Florida and in 2013, OMG renamed the paper to ''Siesta Key Observer'' to fit its overall branding.<ref name=OMG />
Observer Media acquired ''[[Pelican Press]]'' from Wisconsin-based [[Journal Media Group]] in 2011.<ref name=SHT1>{{cite news|url=http://www.heraldtribune.com/news/20110610/observer-buys-the-pelican-press|title=Observer buys the Pelican Press|newspaper=[[Sarasota Herald-Tribune]]|date=June 10, 2011|access-date=December 26, 2017|archive-date=December 26, 2017|archive-url=https://web.archive.org/web/20171226073927/http://www.heraldtribune.com/news/20110610/observer-buys-the-pelican-press|url-status=live}}</ref><ref name=CPOF>{{cite web|url=http://www.communitypapersofflorida.com/news/pelican-press-pelican-marketplace-change-hands|title=Pelican Press & Pelican Marketplace Change Hands|publisher=Community Papers of Florida|date=July 28, 2011|access-date=December 19, 2017|archive-date=December 22, 2017|archive-url=https://web.archive.org/web/20171222053417/http://www.communitypapersofflorida.com/news/pelican-press-pelican-marketplace-change-hands|url-status=live}}</ref> ''Pelican Press'' serves the Siesta Key area of Florida and in 2013, OMG renamed the paper to ''Siesta Key Observer'' to fit its overall branding.<ref name=OMG />


In 2012, OMG attempted to publish the ''Palm Coast Observer'' twice a week, on Wednesdays and Saturdays. With a circulation of 25,000, OMG abandoned the idea and returned to a Thursday-only publishing schedule. The move, however, saw circulation increase to 30,000. "At first glance it looks like we may have an overall increase in ad revenue. And lower delivery cost," observed CEO Matt Walsh at the time. "In any business manual it is a wonderful thing to increase revenue and reduce cost at the same time."<ref>{{cite web|url=https://flaglerlive.com/59428/palm-coast-observer-cutback/|title=Eighteen Months In, Palm Coast Observer Retrenches Back to Once a Week|publisher=Flagler Live|first=Pierre|last=Tristam|date=September 25, 2013|access-date=December 19, 2017}}</ref> August 1, 2013, saw the launch of the ''Plant City Times & Observer'' with an initial run of 15,000 copies, the publication was sold to a group of local investors in December, 2018.<ref name=TBB>{{cite news|url=http://www.tampabay.com/news/business/plant-city-times--observer-to-debut-aug-1/2132979|title=Plant City Times & Observer to debut Aug. 1|newspaper=[[Tampa Bay Times]]|date=July 24, 2013|access-date=December 19, 2017}}</ref>
In 2012, The Observer attempted to publish the ''Palm Coast Observer'' twice a week, on Wednesdays and Saturdays. With a circulation of 25,000, OMG abandoned the idea and returned to a Thursday-only publishing schedule. The move, however, saw circulation increase to 30,000. "At first glance it looks like we may have an overall increase in ad revenue. And lower delivery cost," observed CEO Matt Walsh at the time. "In any business manual it is a wonderful thing to increase revenue and reduce cost at the same time."<ref>{{cite web|url=https://flaglerlive.com/59428/palm-coast-observer-cutback/|title=Eighteen Months In, Palm Coast Observer Retrenches Back to Once a Week|publisher=Flagler Live|first=Pierre|last=Tristam|date=September 25, 2013|access-date=December 19, 2017|archive-date=December 22, 2017|archive-url=https://web.archive.org/web/20171222051756/https://flaglerlive.com/59428/palm-coast-observer-cutback/|url-status=live}}</ref> August 1, 2013, saw the launch of the ''Plant City Times & Observer'' with an initial run of 15,000 copies, the publication was sold to a group of local investors in December, 2018.<ref name=TBB>{{cite news|url=https://www.tampabay.com/news/business/plant-city-times--observer-to-debut-aug-1/2132979/|title=Plant City Times & Observer to debut Aug. 1|newspaper=[[Tampa Bay Times]]|date=July 24, 2013|access-date=December 19, 2017|archive-date=December 22, 2017|archive-url=https://web.archive.org/web/20171222060835/http://www.tampabay.com/news/business/plant-city-times--observer-to-debut-aug-1/2132979|url-status=live}}</ref>


In 2016, Emily Walsh was named [[publisher]] of several of OMG's assets, including ''East County Observer'', ''Longboat Observer'', ''Sarasota Observer'', ''Siesta Key Observer'', YourObserver.com, ''Season'' magazine and ''LWR Life'' magazine. As the daughter of the founders, Emily Walsh has worked most of her career for OMG.<ref name=Cision>{{cite web|url=https://www.cision.com/us/2016/07/new-publisher-at-observer-media-group/|title=New Publisher at Observer Media Group|publisher=[[Cision]]|date=July 8, 2016|access-date=December 18, 2017}}</ref>
In 2016, Emily Walsh was named [[publisher]] of several of OMG's assets, including ''East County Observer'', ''Longboat Observer'', ''Sarasota Observer'', ''Siesta Key Observer'', YourObserver.com, ''Season'' magazine and ''LWR Life'' magazine. As the daughter of the founders, Emily Walsh has worked most of her career for OMG.<ref name=Cision>{{cite web|url=https://www.cision.com/us/2016/07/new-publisher-at-observer-media-group/|title=New Publisher at Observer Media Group|publisher=[[Cision]]|date=July 8, 2016|access-date=December 18, 2017|archive-date=December 22, 2017|archive-url=https://web.archive.org/web/20171222051554/https://www.cision.com/us/2016/07/new-publisher-at-observer-media-group/|url-status=live}}</ref>


==Publications==
==Publications==
As of 2017, Observer Media Group owns thirteen newspapers (directly or indirectly), two magazines and seven websites in support of the print editions, claiming to reach nearly 400,000 readers per week.<ref name=OMG /> OMG works with [[issuu]], the largest [[digital newsstand]], to [[Electronic publishing|publish online]] digital copies of its print material.
{{asof|2021|post=,}} Observer Media Group owns twelve newspapers (directly or indirectly), three magazines and six websites in support of the print editions, reaching more than 441,804 readers per week.<ref name=OMG /> OMG works with [[issuu]], the largest [[digital newsstand]], to [[Electronic publishing|publish online]] digital copies of its print material.


{| class="wikitable sortable"
{| class="wikitable sortable"
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! Name !! Since !! [[Newspaper format|Format]] !! Frequency !! Area served !! Paid or free !! [[Newspaper circulation|Circulation]] !! Website !! Notes
! Name !! Since !! [[Newspaper format|Format]] !! Frequency !! Area served !! Paid or free !! [[Newspaper circulation|Circulation]] !! Website !! Notes
|-
|-
| ''[[Business Observer]]''<ref>{{cite web|url=http://www.flpress.com/member/directory/17|title=''Business Observer''|publisher=Florida Press Association|access-date=December 19, 2017}}</ref> || 1997 || Tabloid || Weekly || [[Southwest Florida]] || Paid || 5,770 ||https://www.businessobserverfl.com/ || Formerly known as ''Gulf Coast Business Review''<ref name=OMG />
| ''[[Business Observer]]''<ref>{{cite web|url=http://www.flpress.com/member/directory/17|title=''Business Observer''|publisher=Florida Press Association|access-date=December 19, 2017|archive-date=December 22, 2017|archive-url=https://web.archive.org/web/20171222052201/http://www.flpress.com/member/directory/17|url-status=live}}</ref> || 1997 || Tabloid || Weekly || [[Southwest Florida]] || Paid || 5,269 ||https://www.businessobserverfl.com/ || Formerly known as ''Gulf Coast Business Review''<ref name=OMG />
|-
|-
| ''[[East County Observer]]''<ref>{{cite web|url=http://www.flpress.com/member/directory/41|title=''East County Observer, The''|publisher=Florida Press Association|access-date=December 19, 2017}}</ref> || 1998 || Tabloid || Weekly || [[Sarasota-Bradenton Metroplitan Area|Sarasota-Bradenton]] || Free || 23,717 ||https://www.yourobserver.com/east-county ||
| ''[[East County Observer]]''<ref>{{cite web|url=http://www.flpress.com/member/directory/41|title=''East County Observer, The''|publisher=Florida Press Association|access-date=December 19, 2017|archive-date=December 22, 2017|archive-url=https://web.archive.org/web/20171222053653/http://www.flpress.com/member/directory/41|url-status=live}}</ref> || 1998 || Broadsheet || Weekly || [[Sarasota-Bradenton Metropolitan Area|Sarasota-Bradenton]] || Free || 24,187 ||https://www.yourobserver.com/east-county ||
|-
|-
| ''[[Financial News & Daily Record]]''<ref>{{cite web|url=http://www.flpress.com/member/directory/35|title=''Daily Record, The''|publisher=Florida Press Association|access-date=December 19, 2017}}</ref> || 1912 || Tabloid || Daily || [[Jacksonville, Florida|Jacksonville]] || Paid || 3,500 ||https://www.jaxdailyrecord.com/ ||
| ''[[Jacksonville Daily Record]]''<ref>{{cite web|url=http://www.flpress.com/member/directory/35|title=''Daily Record, The''|publisher=Florida Press Association|access-date=December 19, 2017|archive-date=December 22, 2017|archive-url=https://web.archive.org/web/20171222051945/http://www.flpress.com/member/directory/35|url-status=live}}</ref> || 1912 || Tabloid || Daily || [[Jacksonville, Florida|Jacksonville]] || Paid || 4,950 ||https://www.jaxdailyrecord.com/ ||
|-
|-
| ''[[Longboat Observer]]''<ref>{{cite web|url=http://www.flpress.com/member/directory/83|title=''Longboat Observer, The''|publisher=Florida Press Association|access-date=December 19, 2017}}</ref> || 1978 || Tabloid || Weekly || [[Longboat Key, Florida|Longboat Key]] || Free || 13,373 ||https://www.yourobserver.com/longboat-key || First publication owned by OMG
| ''[[Longboat Observer]]''<ref>{{cite web|url=http://www.flpress.com/member/directory/83|title=''Longboat Observer, The''|publisher=Florida Press Association|access-date=December 19, 2017|archive-date=December 22, 2017|archive-url=https://web.archive.org/web/20171222052547/http://www.flpress.com/member/directory/83|url-status=live}}</ref> || 1978 || Broadsheet || Weekly || [[Longboat Key, Florida|Longboat Key]] || Free || 11,373 ||https://www.yourobserver.com/longboat-key || First publication owned by OMG
|-
|-
| ''LWR Life''<ref>{{cite web|url=http://www.gaebler.com/LWR+Life-magazine-advertising-costs++28952|title=LWR Life - Magazine Advertising Costs|work=Resources for Entrepreneurs|publisher=gaebler.com|access-date=December 19, 2017}}</ref> || 2014 || Magazine || Quarterly || [[Lakewood Ranch, Florida|Lakewood Ranch]] || Free || 20,000 || None, but digital editions available [https://www.yourobserver.com/e-editions?publication=341&date%5Bvalue%5D%5Byear%5D= here] || Partnership with [http://www.smrranch.com/ Schroeder-Manatee Ranch, Inc.], a [[land management]] company<ref name=OMG />
| ''LWR Life''<ref>{{cite web|url=http://www.gaebler.com/LWR+Life-magazine-advertising-costs++28952|title=LWR Life - Magazine Advertising Costs|work=Resources for Entrepreneurs|publisher=gaebler.com|access-date=December 19, 2017|archive-date=December 22, 2017|archive-url=https://web.archive.org/web/20171222060129/http://www.gaebler.com/LWR+Life-magazine-advertising-costs++28952|url-status=live}}</ref> || 2014 || Magazine || Quarterly || [[Lakewood Ranch, Florida|Lakewood Ranch]] || Free || 20,000 || None, but digital editions available [https://www.yourobserver.com/e-editions?publication=341&date%5Bvalue%5D%5Byear%5D= here] || Partnership with [http://www.smrranch.com/ Schroeder-Manatee Ranch, Inc.], a [[land management]] company<ref name=OMG />
|-
|-
| ''[[Ormond Beach Observer]]''<ref>{{cite web|url=http://www.flpress.com/member/directory/947|title=''Ormond Beach Observer''|publisher=Florida Press Association|access-date=December 19, 2017}}</ref> || 2013 || Tabloid || Weekly || [[Ormond Beach, Florida|Ormond Beach]] || Free || 13500 || https://www.ormondbeachobserver.com/ ||
| ''[[Ormond Beach Observer]]''<ref>{{cite web|url=http://www.flpress.com/member/directory/947|title=''Ormond Beach Observer''|publisher=Florida Press Association|access-date=December 19, 2017|archive-date=December 22, 2017|archive-url=https://web.archive.org/web/20171222053705/http://www.flpress.com/member/directory/947|url-status=live}}</ref> || 2013 || Broadsheet || Weekly || [[Ormond Beach, Florida|Ormond Beach]] || Free || 6,000 || https://www.ormondbeachobserver.com/ ||
|-
|-
| ''[[Palm Coast Observer]]'''<ref>{{cite web|url=http://www.flpress.com/member/directory/118|title=''Palm Coast Observer''|publisher=Florida Press Association|access-date=December 19, 2017}}</ref> || 2010 || Tabloid || Weekly || [[Palm Coast, Florida|Palm Coast]] || Free || 20,000 ||https://www.palmcoastobserver.com/
| ''[[Palm Coast Observer]]'''<ref>{{cite web|url=http://www.flpress.com/member/directory/118|title=''Palm Coast Observer''|publisher=Florida Press Association|access-date=December 19, 2017|archive-date=December 22, 2017|archive-url=https://web.archive.org/web/20171222053730/http://www.flpress.com/member/directory/118|url-status=live}}</ref> || 2010 || Broadsheet || Weekly || [[Palm Coast, Florida|Palm Coast]] || Free || 12,000 ||https://www.palmcoastobserver.com/
|-
|-
| ''[[Plant City Times & Observer]]''<ref>{{cite web|url=http://www.flpress.com/member/directory/126|title=''Plant City Times & Observer''|publisher=Florida Press Association|access-date=December 19, 2017}}</ref> || 2012 || Tabloid || Weekly || [[Plant City, Florida|Plant City]] || Free || 13500 || https://www.plantcityobserver.com/ || Joint venture with [[Times Publishing Company]]<ref name=TBB />
| ''[[Plant City Times & Observer]]''<ref>{{cite web|url=http://www.flpress.com/member/directory/126|title=''Plant City Times & Observer''|publisher=Florida Press Association|access-date=December 19, 2017|archive-date=December 22, 2017|archive-url=https://web.archive.org/web/20171222052401/http://www.flpress.com/member/directory/126|url-status=live}}</ref> || 2012 || Tabloid || Weekly || [[Plant City, Florida|Plant City]] || Free || 13,500 || https://www.plantcityobserver.com/ || Joint venture with [[Times Publishing Company]]<ref name=TBB />
|-
|-
| ''[[Port Orange Observer]]''<ref>{{cite web| url=https://chroniclingamerica.loc.gov/lccn/sn87001974/|title=About Port Orange Observer|work=[[Chronicling America]]|publisher=[[Library of Congress]]|access-date=December 19, 2017}}</ref> || 1987 or 2017 || Tabloid || Monthly ||[[Port Orange, Florida|Port Orange]] || Free || 15,000 ||https://www.portorangeobserver.com/ || July 13, 2017 edition is called "Volume 1, No. 1" so it may be titled same as a defunct paper<ref>{{cite web|url=https://issuu.com/maureenwalsh/docs/ptoo_07_13_17|title=Ptoo 07 13 17|publisher=[[issuu]]|date=July 12, 2017|access-date=December 19, 2017}}</ref>
| ''[[Port Orange Observer]]''<ref>{{cite web|url=https://chroniclingamerica.loc.gov/lccn/sn87001974/|title=About Port Orange Observer|work=[[Chronicling America]]|publisher=[[Library of Congress]]|access-date=December 19, 2017|archive-date=December 22, 2017|archive-url=https://web.archive.org/web/20171222104936/https://chroniclingamerica.loc.gov/lccn/sn87001974/|url-status=live}}</ref> || 1987 or 2017 || Tabloid || Monthly ||[[Port Orange, Florida|Port Orange]] || Free || 2,500 ||https://www.portorangeobserver.com/ || July 13, 2017 edition is called "Volume 1, No. 1" so it may be titled same as a defunct paper<ref>{{cite web|url=https://issuu.com/maureenwalsh/docs/ptoo_07_13_17|title=Ptoo 07 13 17|publisher=[[issuu]]|date=July 12, 2017|access-date=December 19, 2017|archive-date=March 7, 2023|archive-url=https://web.archive.org/web/20230307150708/https://issuu.com/maureenwalsh/docs/ptoo_07_13_17|url-status=live}}</ref>
|-
|-
| ''[[Siesta Key Observer]]''<ref>{{cite web|url=http://www.flpress.com/member/directory/121|title=''Pelican Press''|publisher=Florida Press Association|access-date=December 19, 2017}}</ref> || 1969 || Tabloid || Weekly || [[Siesta Key, Florida|Siesta Key]] || Free || 5,520 ||https://www.yourobserver.com/siesta-key || Formerly known as ''Pelican Press''<ref name=CPOF />
| ''[[Siesta Key Observer]]''<ref>{{cite web|url=http://www.flpress.com/member/directory/121|title=''Pelican Press''|publisher=Florida Press Association|access-date=December 19, 2017|archive-date=December 22, 2017|archive-url=https://web.archive.org/web/20171222053632/http://www.flpress.com/member/directory/121|url-status=live}}</ref> || 1969 || Broadsheet || Weekly || [[Siesta Key, Florida|Siesta Key]] || Free || 5,520 ||https://www.yourobserver.com/siesta-key || Formerly known as ''Pelican Press''<ref name=CPOF />
|-
|-
| ''Season''<ref name=OMG /> || 2000 || Magazine || Quarterly || [[Sarasota metropolitan area|Sarasota area]] || Free || 60,000 || None, but digital editions available [https://www.yourobserver.com/e-editions?publication=223&date%5Bvalue%5D%5Byear%5D= here] ||
| ''Season''<ref name=OMG /> || 2000 || Magazine || Quarterly || [[Sarasota metropolitan area|Sarasota area]] || Free || 60,000 || None, but digital editions available [https://www.yourobserver.com/e-editions?publication=223&date%5Bvalue%5D%5Byear%5D= here] ||
|-
|-
| ''[[Sarasota Observer]]''<ref>{{cite web|url=http://www.flpress.com/member/directory/139|title=''Sarasota Observer, The''|publisher=Florida Press Association|access-date=December 19, 2017}}</ref> || 2004 || Tabloid || Weekly || [[Sarasota, Florida|Sarasota]] || Free || 23500 || https://www.yourobserver.com/sarasota ||
| ''[[Sarasota Observer]]''<ref>{{cite web|url=http://www.flpress.com/member/directory/139|title=''Sarasota Observer, The''|publisher=Florida Press Association|access-date=December 19, 2017}}</ref> || 2004 || Broadsheet || Weekly || [[Sarasota, Florida|Sarasota]] || Free || 23,157 || https://www.yourobserver.com/sarasota ||
|-
|-
| ''[[West Orange Times & Observer]]''<ref>{{cite web|url=http://www.flpress.com/member/directory/165|title=''West Orange Times & Observer''|publisher=Florida Press Association|access-date=December 19, 2017}}</ref> || 1904 || Tabloid || Weekly || Western [[Orange County, Florida|Orange County]] || Paid || 13,131 ||https://www.orangeobserver.com/west-orange-times-observer ||
| ''[[West Orange Times & Observer]]''<ref>{{cite web|url=http://www.flpress.com/member/directory/165|title=''West Orange Times & Observer''|publisher=Florida Press Association|access-date=December 19, 2017|archive-date=December 22, 2017|archive-url=https://web.archive.org/web/20171222053642/http://www.flpress.com/member/directory/165|url-status=live}}</ref> || 1904 || Broadsheet || Weekly || Western [[Orange County, Florida|Orange County]] || Free || 7,407 ||https://www.orangeobserver.com/west-orange-times-observer ||
|-
|-
| ''[[West Orange Observer|Windermere Observer]]''<ref>{{cite web|url=http://www.flpress.com/member/directory/1781|title=''Windermere Observer''|publisher=Florida Press Association|access-date=December 19, 2017}}</ref> || 2015 || Tabloid || Weekly || [[Windermere, Florida|Windermere]] || Free || 16,358 ||https://www.orangeobserver.com/windermere-observer
| ''[[Southwest Orange Observer]]''<ref>{{cite web|url=http://www.flpress.com/member/directory/1781|title=''Windermere Observer''|publisher=Florida Press Association|access-date=December 19, 2017|archive-date=December 22, 2017|archive-url=https://web.archive.org/web/20171222051847/http://www.flpress.com/member/directory/1781|url-status=live}}</ref> || 2015 || Broadsheet || Weekly || [[Windermere, Florida|Windermere]] || Free || 7,593 ||https://www.orangeobserver.com/windermere-observer
|-
|-
| ''[[Winter Park-Maitland Observer]]''<ref>{{cite web|url=http://www.flpress.com/member/directory/168|title=''Winter Park-Maitland Observer''|publisher=Florida Press Association|access-date=December 19, 2017}}</ref> || 1989 || Tall tabloid || Weekly || Suburbs of [[Greater Orlando|Orlando]] || Free || 12000 || https://www.orangeobserver.com/winter-park-maitland-observer
| ''[[Winter Park-Maitland Observer]]''<ref>{{cite web|url=http://www.flpress.com/member/directory/168|title=''Winter Park-Maitland Observer''|publisher=Florida Press Association|access-date=December 19, 2017|archive-date=December 22, 2017|archive-url=https://web.archive.org/web/20171222053719/http://www.flpress.com/member/directory/168|url-status=live}}</ref> || 1989 || Tall tabloid || Weekly || Suburbs of [[Greater Orlando|Orlando]] || Free || 12000 || https://www.orangeobserver.com/winter-park-maitland-observer
|}
|}



Latest revision as of 07:50, 18 July 2024

Observer Media Group
Company typePrivate
IndustryOnline and Print media
Founded1995; 29 years ago (1995)[1]
FoundersMatt Walsh
Lisa Walsh[2]
Headquarters,
Area served
Southern Florida
Key people
David Beliles, chairman[2]
Matt Walsh, CEO[1]
Number of employees
120[2]
Websitewww.yourobserver.com

Observer Media Group, Inc. (OMG) is a media company that publishes local newspapers and magazines in the U.S. state of Florida. The company publishes twelve newspapers, three quarterly magazines and maintains six news websites.

History

[edit]

Observer Media Group started when Matt Walsh and Lisa Walsh purchased the Longboat Observer in 1995 from Ralph and Claire Hunter, with the help of Lisa's parents and a small group of other investors. The Hunters had started the Longboat Observer in 1978.[2][1]

Since then, Observer Media Group established new local newspapers, such as the Sarasota Observer in 2004, and acquired other older newspapers, such as the 100+ year-old West Orange Times in 2014 and Financial News & Daily Record in 2017.[2][3][4] OMG maintains journalistic offices in Tampa, Clearwater, Bradenton, Longboat Key, Lakeland, Sarasota, Fort Myers, Naples, New Port Richey, Winter Garden, Lakewood Ranch, Port Charlotte, Palm Coast, and Ormond Beach.[1] The name was changed to Observer Media Group in 2012 from The Observer Group.[1][5]

Observer Media acquired Pelican Press from Wisconsin-based Journal Media Group in 2011.[6][7] Pelican Press serves the Siesta Key area of Florida and in 2013, OMG renamed the paper to Siesta Key Observer to fit its overall branding.[2]

In 2012, The Observer attempted to publish the Palm Coast Observer twice a week, on Wednesdays and Saturdays. With a circulation of 25,000, OMG abandoned the idea and returned to a Thursday-only publishing schedule. The move, however, saw circulation increase to 30,000. "At first glance it looks like we may have an overall increase in ad revenue. And lower delivery cost," observed CEO Matt Walsh at the time. "In any business manual it is a wonderful thing to increase revenue and reduce cost at the same time."[8] August 1, 2013, saw the launch of the Plant City Times & Observer with an initial run of 15,000 copies, the publication was sold to a group of local investors in December, 2018.[9]

In 2016, Emily Walsh was named publisher of several of OMG's assets, including East County Observer, Longboat Observer, Sarasota Observer, Siesta Key Observer, YourObserver.com, Season magazine and LWR Life magazine. As the daughter of the founders, Emily Walsh has worked most of her career for OMG.[10]

Publications

[edit]

As of 2021, Observer Media Group owns twelve newspapers (directly or indirectly), three magazines and six websites in support of the print editions, reaching more than 441,804 readers per week.[2] OMG works with issuu, the largest digital newsstand, to publish online digital copies of its print material.

Name Since Format Frequency Area served Paid or free Circulation Website Notes
Business Observer[11] 1997 Tabloid Weekly Southwest Florida Paid 5,269 https://www.businessobserverfl.com/ Formerly known as Gulf Coast Business Review[2]
East County Observer[12] 1998 Broadsheet Weekly Sarasota-Bradenton Free 24,187 https://www.yourobserver.com/east-county
Jacksonville Daily Record[13] 1912 Tabloid Daily Jacksonville Paid 4,950 https://www.jaxdailyrecord.com/
Longboat Observer[14] 1978 Broadsheet Weekly Longboat Key Free 11,373 https://www.yourobserver.com/longboat-key First publication owned by OMG
LWR Life[15] 2014 Magazine Quarterly Lakewood Ranch Free 20,000 None, but digital editions available here Partnership with Schroeder-Manatee Ranch, Inc., a land management company[2]
Ormond Beach Observer[16] 2013 Broadsheet Weekly Ormond Beach Free 6,000 https://www.ormondbeachobserver.com/
Palm Coast Observer'[17] 2010 Broadsheet Weekly Palm Coast Free 12,000 https://www.palmcoastobserver.com/
Plant City Times & Observer[18] 2012 Tabloid Weekly Plant City Free 13,500 https://www.plantcityobserver.com/ Joint venture with Times Publishing Company[9]
Port Orange Observer[19] 1987 or 2017 Tabloid Monthly Port Orange Free 2,500 https://www.portorangeobserver.com/ July 13, 2017 edition is called "Volume 1, No. 1" so it may be titled same as a defunct paper[20]
Siesta Key Observer[21] 1969 Broadsheet Weekly Siesta Key Free 5,520 https://www.yourobserver.com/siesta-key Formerly known as Pelican Press[7]
Season[2] 2000 Magazine Quarterly Sarasota area Free 60,000 None, but digital editions available here
Sarasota Observer[22] 2004 Broadsheet Weekly Sarasota Free 23,157 https://www.yourobserver.com/sarasota
West Orange Times & Observer[23] 1904 Broadsheet Weekly Western Orange County Free 7,407 https://www.orangeobserver.com/west-orange-times-observer
Southwest Orange Observer[24] 2015 Broadsheet Weekly Windermere Free 7,593 https://www.orangeobserver.com/windermere-observer
Winter Park-Maitland Observer[25] 1989 Tall tabloid Weekly Suburbs of Orlando Free 12000 https://www.orangeobserver.com/winter-park-maitland-observer

References

[edit]
  1. ^ a b c d e "Company Overview of Observer Media Group, Inc". Bloomberg L.P. Archived from the original on December 22, 2017. Retrieved December 18, 2017.
  2. ^ a b c d e f g h i j Observer Media Group. "About Us". Archived from the original on December 22, 2017. Retrieved December 18, 2017.
  3. ^ "Daily Record has new owner". Financial News & Daily Record. January 18, 2017. Archived from the original on December 22, 2017. Retrieved December 19, 2017.
  4. ^ Bull, Roger (January 18, 2017). "Financial News & Daily Record sold after 104 years in same family". The Florida Times-Union. Archived from the original on December 22, 2017. Retrieved December 19, 2017.
  5. ^ Braga, Michael (December 27, 2012). "Observer Media Group borrows $2.75 million". Sarasota Herald-Tribune. Archived from the original on December 22, 2017. Retrieved December 19, 2017.
  6. ^ "Observer buys the Pelican Press". Sarasota Herald-Tribune. June 10, 2011. Archived from the original on December 26, 2017. Retrieved December 26, 2017.
  7. ^ a b "Pelican Press & Pelican Marketplace Change Hands". Community Papers of Florida. July 28, 2011. Archived from the original on December 22, 2017. Retrieved December 19, 2017.
  8. ^ Tristam, Pierre (September 25, 2013). "Eighteen Months In, Palm Coast Observer Retrenches Back to Once a Week". Flagler Live. Archived from the original on December 22, 2017. Retrieved December 19, 2017.
  9. ^ a b "Plant City Times & Observer to debut Aug. 1". Tampa Bay Times. July 24, 2013. Archived from the original on December 22, 2017. Retrieved December 19, 2017.
  10. ^ "New Publisher at Observer Media Group". Cision. July 8, 2016. Archived from the original on December 22, 2017. Retrieved December 18, 2017.
  11. ^ "Business Observer". Florida Press Association. Archived from the original on December 22, 2017. Retrieved December 19, 2017.
  12. ^ "East County Observer, The". Florida Press Association. Archived from the original on December 22, 2017. Retrieved December 19, 2017.
  13. ^ "Daily Record, The". Florida Press Association. Archived from the original on December 22, 2017. Retrieved December 19, 2017.
  14. ^ "Longboat Observer, The". Florida Press Association. Archived from the original on December 22, 2017. Retrieved December 19, 2017.
  15. ^ "LWR Life - Magazine Advertising Costs". Resources for Entrepreneurs. gaebler.com. Archived from the original on December 22, 2017. Retrieved December 19, 2017.
  16. ^ "Ormond Beach Observer". Florida Press Association. Archived from the original on December 22, 2017. Retrieved December 19, 2017.
  17. ^ "Palm Coast Observer". Florida Press Association. Archived from the original on December 22, 2017. Retrieved December 19, 2017.
  18. ^ "Plant City Times & Observer". Florida Press Association. Archived from the original on December 22, 2017. Retrieved December 19, 2017.
  19. ^ "About Port Orange Observer". Chronicling America. Library of Congress. Archived from the original on December 22, 2017. Retrieved December 19, 2017.
  20. ^ "Ptoo 07 13 17". issuu. July 12, 2017. Archived from the original on March 7, 2023. Retrieved December 19, 2017.
  21. ^ "Pelican Press". Florida Press Association. Archived from the original on December 22, 2017. Retrieved December 19, 2017.
  22. ^ "Sarasota Observer, The". Florida Press Association. Retrieved December 19, 2017.
  23. ^ "West Orange Times & Observer". Florida Press Association. Archived from the original on December 22, 2017. Retrieved December 19, 2017.
  24. ^ "Windermere Observer". Florida Press Association. Archived from the original on December 22, 2017. Retrieved December 19, 2017.
  25. ^ "Winter Park-Maitland Observer". Florida Press Association. Archived from the original on December 22, 2017. Retrieved December 19, 2017.
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