Oranjeboom Brewery: Difference between revisions

Oranjeboom
Type	Pilsner
Manufacturer	United Dutch Breweries BV
Country of origin	Netherlands
Introduced	1671
Alcohol by volume	Lager 3.9% ABV; Premium Pilsner 5% ABV; Extra Strong 8.5% ABV; Super Strong 12.0% ABV; Ultra Strong 14.0% ABV; Mega Strong 16.0% ABV; Extreme Strong 18.0% ABV;

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The Oranjeboom Brewery (Dutch pronunciation: [oːˈrɑɲəˌboːm]) was founded in Rotterdam in 1671. The brewery there closed in 1990, with production shifted to Breda. That brewery was sold to Interbrew in 1995 and was closed in 2004 by InBev, Interbrew's successor. Production of the brand Oranjeboom was moved to the Dommelsch brewery. In October 2013, Oranjeboom was relaunched as a "quirky" new European style lager.

History

The brewery dates from 1671, and started with the merger of two Rotterdam breweries, De Dissel and van den Oranjeboom; it was originally housed on the Coolvest, in the center of town.^[1]

Late 19th-century developments in the Dutch brewing industry all involved the then-new process of brewing lager, which used a yeast with the capability of cool fermenting; this allowed for production year-round, but required significant investments in modern technology and cold storage. In 1872, the brewery was owned by Willem Baartz, who was looking to get into the lager market. Baartz approached Gerard Adriaan Heineken but instead got involved in a new venture that led to the founding of Heineken's Bierbrouwerij Maatschappij.^[2] By 1882, Oranjeboom had been sold on to the (Protestant) brewing company De Gekroonde Valk, one of the first breweries in the Netherlands to brew lager.^[3] In 1885, a brand-new brewery was opened on Oranjeboomstraat in the Feijenoord district, then a new development south of the city. The city named the street after the brewery, which, around the turn of the century, was an important employer providing over 200 jobs, and one of the largest breweries in the country.^[1] After World War II, several other breweries were bought to meet demand and stay competitive:^[4] De Wereld (Raamsdonk, 1948),^[5] Wertha (Weert, 1960),^[6] Zuidhollandse Bierbrouwerij (The Hague, 1960),^[7] Phoenix (Amersfoort, 1961),^[8] and Barbarossa (Groningen, 1964).^[9] None of these breweries remain.^[4]

In 1967, Oranjeboom was taken over by UK company Allied Breweries, which made an important acquisition in 1968 when it bought the brewery De Drie Hoefijzers in Breda, a town with a long history of beer brewing. The Breda brewery took on the name Oranjeboom. In 1973, the brand Oranjeboom was replaced by Skol, which was deemed to be a more attractive name for the European market, but it was a failure, and the brand name Oranjeboom was reintroduced in 1982. The plant in Rotterdam was closed in 1990, and in 1995, the Breda brewery was sold to Belgian beer giant Interbrew, which modernized the plant, but poor results in 2001 led to the plant's closure in 2004, (with a loss of 335 jobs), with production moved to Belgium and to the (Dutch) Dommelsch Brewery.^[10]

Ownership

With the exception of the Benelux area, the tradename Oranjeboom is owned by United Dutch Breweries. It was previously owned by Allied Breweries of the UK.

Beers

The Oranjeboom brewery mainly produced Oranjeboom pils and other lagers, and also Trio Stout. Oranjeboom Breweries were also the manufacturers of the popular Dutch Gold beer, which is one of the best-selling lager beers in retail around the Republic of Ireland.^[11]^[12]

The main beer produced under the brand name is Oranjeboom Premium Pilsner - a 5% ABV lager. There is also an Extra Strong 8.5% ABV version, a Super Strong 12.0% ABV version as well as lower strength and alcohol-free versions and a bokbier sold under the brand name.

International versions

The lager was brewed in Faversham, UK under license by Shepherd Neame at a strength of 3.9%.^[13]
Oranjeboom pilsener brewed in Germany is labeled for US sales and exported to the US.
A high percentage Oranjeboom has been imported to the UK, in 500 ml cans at 8.5% ABV
In New Zealand, Oranjeboom has been brewed under license by Lion Nathan since 2005.^[14]
A variant known as "Premium Strong Beer" is brewed in France for export. It has a high alcohol content of 16% ABV and is labelled "imported mega strong".

References

^ ^a ^b "Bierbrouwerij Oranjeboom" (in Dutch). Rotterdam City Archives. Retrieved 12 February 2015.
^ Zijl, Annejet van der (2014). Gerard Heineken: de man, de stad en het bier. Singel. p. 94. ISBN 9789021455570.
^ Werkman, Paul E. (2006). Geloof in eigen zaak: markante protestantse werkgevers in de negentiende en twintigste eeuw. Verloren. p. 148. ISBN 9789065509109.
^ ^a ^b "Oranjeboom Bierbrouwerij B.V." (in Dutch). Biernet.nl. Retrieved 12 February 2015.
^ "Bierbrouwerij De Wereld - Raamsdonk" (in Dutch). Biernet.nl. Retrieved 12 February 2015.
^ "Wertha Brouwerij" (in Dutch). Biernet.nl. Retrieved 12 February 2015.
^ "Zuidhollandse Bierbrouwerij (ZHB)" (in Dutch). Biernet.nl. Retrieved 12 February 2015.
^ "Phoenix Brouwerij" (in Dutch). Biernet.nl. Retrieved 12 February 2015.
^ "Bierbrouwerij Barbarossa" (in Dutch). Biernet.nl. Retrieved 12 February 2015.
^ Corven, Toine van (12 September 2002). "Bij brouwerij Oranjeboom is het glas leeg". Trouw. Retrieved 12 February 2015.
^ "Dutch Gold". wemakedesign.com. Archived from the original on 11 October 2011. Retrieved 15 January 2022.
^ "Did you know you can only buy Dutch Gold in Ireland? · the Daily Edge".
^ "Oranjeboom page at Shepherd Neame". Retrieved 26 November 2009.
^ "...Oranjeboom, brewed and distributed by Lion Nathan...", 21 June 2005, Press Release: Lion Nathan

External links

[stadsarchief-1] "Bierbrouwerij Oranjeboom" (in Dutch). Rotterdam City Archives. Retrieved 12 February 2015.

[2] Zijl, Annejet van der (2014). Gerard Heineken: de man, de stad en het bier. Singel. p. 94. ISBN 9789021455570.

[3] Werkman, Paul E. (2006). Geloof in eigen zaak: markante protestantse werkgevers in de negentiende en twintigste eeuw. Verloren. p. 148. ISBN 9789065509109.

[biernet-4] "Oranjeboom Bierbrouwerij B.V." (in Dutch). Biernet.nl. Retrieved 12 February 2015.

[5] "Bierbrouwerij De Wereld - Raamsdonk" (in Dutch). Biernet.nl. Retrieved 12 February 2015.

[6] "Wertha Brouwerij" (in Dutch). Biernet.nl. Retrieved 12 February 2015.

[7] "Zuidhollandse Bierbrouwerij (ZHB)" (in Dutch). Biernet.nl. Retrieved 12 February 2015.

[8] "Phoenix Brouwerij" (in Dutch). Biernet.nl. Retrieved 12 February 2015.

[9] "Bierbrouwerij Barbarossa" (in Dutch). Biernet.nl. Retrieved 12 February 2015.

[trouw-10] Corven, Toine van (12 September 2002). "Bij brouwerij Oranjeboom is het glas leeg". Trouw. Retrieved 12 February 2015.

[11] "Dutch Gold". wemakedesign.com. Archived from the original on 11 October 2011. Retrieved 15 January 2022.

[12] "Did you know you can only buy Dutch Gold in Ireland? · the Daily Edge".

[sneame-13] "Oranjeboom page at Shepherd Neame". Retrieved 26 November 2009.

[14] "...Oranjeboom, brewed and distributed by Lion Nathan...", 21 June 2005, Press Release: Lion Nathan

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@@ Line 1: / Line 1: @@
-{{short description|Dutch brewery}}
+{{Short description|Dutch brewery}}
 {{Infobox Beverage
 | name = Oranjeboom
@@ Line 21: / Line 21: @@
 | variants =
 }}
-The '''Oranjeboom Brewery'''  ({{IPA-nl|oːˈrɑɲəˌboːm}}) was founded in [[Rotterdam]] in 1671. The brewery there closed in 1990, with production shifted to [[Breda]]. That brewery was sold to [[Interbrew]] in 1995 and was closed in 2004 by [[InBev]], Interbrew's successor. Production of the brand Oranjeboom was moved to the [[Dommelsch]] brewery. In October 2013, Oranjeboom was relaunched as a "quirky" new European style lager.
+The '''Oranjeboom Brewery'''  ({{IPA|nl|oːˈrɑɲəˌboːm}}) was founded in [[Rotterdam]] in 1671. The brewery there closed in 1990, with production shifted to [[Breda]]. That brewery was sold to [[Interbrew]] in 1995 and was closed in 2004 by [[InBev]], Interbrew's successor. Production of the brand Oranjeboom was moved to the [[Dommelsch]] brewery. In October 2013, Oranjeboom was relaunched as a "quirky" new European style lager.
 ==History==
 The brewery dates from 1671, and started with the merger of two Rotterdam breweries, '''De Dissel''' and '''van den Oranjeboom'''; it was originally housed on the [[Coolsingel|Coolvest]], in the center of town.<ref name="stadsarchief">{{cite web|url=http://www.stadsarchief.rotterdam.nl/bierbrouwerij-oranjeboom|title=Bierbrouwerij Oranjeboom|publisher=[[Rotterdam City Archives]]|language=nl|access-date=12 February 2015}}</ref>
-Late 19th-century developments in the Dutch brewing industry all involved the then-new process of brewing [[lager]], which used a [[Saccharomyces pastorianus|yeast]] with the capability of [[Brewing#Cool fermentation|cool fermenting]]; this allowed for production year-round, but required significant investments in modern technology and cold storage. In 1872, the brewery was owned by Willem Baartz, who was looking to get into the lager market. Baartz approached [[Gerard Adriaan Heineken]] but instead got involved in a new venture that led to the founding of [[Heineken International|Heineken's Bierbrouwerij Maatschappij]].<ref>{{cite book|last=Zijl|first=Annejet van der|title=Gerard Heineken: de man, de stad en het bier|url=https://books.google.com/books?id=2bhsAwAAQBAJ&pg=PA94|year=2014|publisher=Singel|isbn=9789021455570|page=94}}</ref> By 1882, Oranjeboom had been sold on to the (Protestant) brewing company ''De Gekroonde Valk'', one of the first breweries in the Netherlands to brew [[lager]].<ref>{{cite book|last=Werkman|first=Paul E.|title=Geloof in eigen zaak: markante protestantse werkgevers in de negentiende en twintigste eeuw|url=https://books.google.com/books?id=ou4aC4nK9pEC&pg=PA148|year=2006|publisher=Verloren|isbn=9789065509109|page=148}}</ref> In 1885, a brand-new brewery was opened on Oranjeboomstraat in the [[Feijenoord district]], then a new development south of the city. The city named the street for the brewery, which, around the turn of the century, was an important employer providing over 200 jobs, and one of the largest breweries in the country.<ref name="stadsarchief"/> After [[World War II]], several other breweries were bought to meet demand and stay competitive:<ref name=biernet/> De Wereld ([[Raamsdonk]], 1948),<ref>{{cite web|url=http://www.biernet.nl/bier/brouwerijen/nederland/noord-brabant/raamsdonk/wereld-de|title=Bierbrouwerij De Wereld - Raamsdonk|publisher=Biernet.nl|language=nl|access-date=12 February 2015}}</ref> Wertha ([[Weert]], 1960),<ref>{{cite web|url=http://www.biernet.nl/bier/brouwerijen/nederland/limburg/weert/wertha|title=Wertha Brouwerij|publisher=Biernet.nl|language=nl|access-date=12 February 2015}}</ref> Zuidhollandse Bierbrouwerij ([[The Hague]], 1960),<ref>{{cite web|url=http://www.biernet.nl/bier/brouwerijen/nederland/zuid-holland/den-haag/zuid-hollandsche-bierbrouwerij-zhb|title=Zuidhollandse Bierbrouwerij (ZHB)|publisher=Biernet.nl|language=nl|access-date=12 February 2015}}</ref> Phoenix ([[Amersfoort]], 1961),<ref>{{cite web|url=http://www.biernet.nl/bier/brouwerijen/nederland/utrecht/amersfoort/phoenix|title=Phoenix Brouwerij|publisher=Biernet.nl|language=nl|access-date=12 February 2015}}</ref> and Barbarossa ([[Groningen]], 1964).<ref>{{cite web|url=http://www.biernet.nl/bier/brouwerijen/nederland/groningen/groningen/barbarossa|title=Bierbrouwerij Barbarossa|publisher=Biernet.nl|language=nl|access-date=12 February 2015}}</ref> None of these breweries remain.<ref name=biernet>{{cite web|url=http://www.biernet.nl/bier/brouwerijen/nederland/zuid-holland/rotterdam/oranjeboom|title=Oranjeboom Bierbrouwerij B.V.|publisher=Biernet.nl|language=nl|access-date=12 February 2015}}</ref>
+Late 19th-century developments in the Dutch brewing industry all involved the then-new process of brewing [[lager]], which used a [[Saccharomyces pastorianus|yeast]] with the capability of [[Brewing#Cool fermentation|cool fermenting]]; this allowed for production year-round, but required significant investments in modern technology and cold storage. In 1872, the brewery was owned by Willem Baartz, who was looking to get into the lager market. Baartz approached [[Gerard Adriaan Heineken]] but instead got involved in a new venture that led to the founding of [[Heineken International|Heineken's Bierbrouwerij Maatschappij]].<ref>{{cite book|last=Zijl|first=Annejet van der|title=Gerard Heineken: de man, de stad en het bier|url=https://books.google.com/books?id=2bhsAwAAQBAJ&pg=PA94|year=2014|publisher=Singel|isbn=9789021455570|page=94}}</ref> By 1882, Oranjeboom had been sold on to the (Protestant) brewing company ''De Gekroonde Valk'', one of the first breweries in the Netherlands to brew [[lager]].<ref>{{cite book|last=Werkman|first=Paul E.|title=Geloof in eigen zaak: markante protestantse werkgevers in de negentiende en twintigste eeuw|url=https://books.google.com/books?id=ou4aC4nK9pEC&pg=PA148|year=2006|publisher=Verloren|isbn=9789065509109|page=148}}</ref> In 1885, a brand-new brewery was opened on Oranjeboomstraat in the [[Feijenoord district]], then a new development south of the city. The city named the street after the brewery, which, around the turn of the century, was an important employer providing over 200 jobs, and one of the largest breweries in the country.<ref name="stadsarchief"/> After [[World War II]], several other breweries were bought to meet demand and stay competitive:<ref name=biernet/> De Wereld ([[Raamsdonk]], 1948),<ref>{{cite web|url=http://www.biernet.nl/bier/brouwerijen/nederland/noord-brabant/raamsdonk/wereld-de|title=Bierbrouwerij De Wereld - Raamsdonk|publisher=Biernet.nl|language=nl|access-date=12 February 2015}}</ref> Wertha ([[Weert]], 1960),<ref>{{cite web|url=http://www.biernet.nl/bier/brouwerijen/nederland/limburg/weert/wertha|title=Wertha Brouwerij|publisher=Biernet.nl|language=nl|access-date=12 February 2015}}</ref> Zuidhollandse Bierbrouwerij ([[The Hague]], 1960),<ref>{{cite web|url=http://www.biernet.nl/bier/brouwerijen/nederland/zuid-holland/den-haag/zuid-hollandsche-bierbrouwerij-zhb|title=Zuidhollandse Bierbrouwerij (ZHB)|publisher=Biernet.nl|language=nl|access-date=12 February 2015}}</ref> Phoenix ([[Amersfoort]], 1961),<ref>{{cite web|url=http://www.biernet.nl/bier/brouwerijen/nederland/utrecht/amersfoort/phoenix|title=Phoenix Brouwerij|publisher=Biernet.nl|language=nl|access-date=12 February 2015}}</ref> and Barbarossa ([[Groningen]], 1964).<ref>{{cite web|url=http://www.biernet.nl/bier/brouwerijen/nederland/groningen/groningen/barbarossa|title=Bierbrouwerij Barbarossa|publisher=Biernet.nl|language=nl|access-date=12 February 2015}}</ref> None of these breweries remain.<ref name=biernet>{{cite web|url=http://www.biernet.nl/bier/brouwerijen/nederland/zuid-holland/rotterdam/oranjeboom|title=Oranjeboom Bierbrouwerij B.V.|publisher=Biernet.nl|language=nl|access-date=12 February 2015}}</ref>
-In 1967 Oranjeboom was taken over by UK company [[Allied Breweries]], which made an important acquisition in 1968 when it bought the brewery '''De Drie Hoefijzers''' in [[Breda]], a town with a long history of beer brewing. The Breda brewery took on the name Oranjeboom. In 1973, the brand Oranjeboom was replaced by [[Skol]], which was deemed to be a more attractive name for the European market, but it was a failure, and the brand name Oranjeboom was reintroduced in 1982. The plant in Rotterdam was closed in 1990, and in 1995 the Breda brewery was sold to Belgian beer giant [[Interbrew]], which modernized the plant, but poor results in 2001 led to the plant's closure in 2004, (at a loss of 335 jobs), with production moved to Belgium and to the (Dutch) [[Dommelsch Brewery]].<ref name="trouw">{{cite news|url=http://www.trouw.nl/tr/nl/5009/Archief/article/detail/2777916/2002/09/12/Bij-brouwerij-Oranjeboom-is-het-glas-leeg.dhtml|title=Bij brouwerij Oranjeboom is het glas leeg|last=Corven|first=Toine van|date=12 September 2002|work=[[Trouw]]|access-date=12 February 2015}}</ref>
+In 1967, Oranjeboom was taken over by UK company [[Allied Breweries]], which made an important acquisition in 1968 when it bought the brewery '''De Drie Hoefijzers''' in [[Breda]], a town with a long history of beer brewing. The Breda brewery took on the name Oranjeboom. In 1973, the brand Oranjeboom was replaced by [[Skol]], which was deemed to be a more attractive name for the European market, but it was a failure, and the brand name Oranjeboom was reintroduced in 1982. The plant in Rotterdam was closed in 1990, and in 1995, the Breda brewery was sold to Belgian beer giant [[Interbrew]], which modernized the plant, but poor results in 2001 led to the plant's closure in 2004, (with a loss of 335 jobs), with production moved to Belgium and to the (Dutch) [[Dommelsch Brewery]].<ref name="trouw">{{cite news|url=http://www.trouw.nl/tr/nl/5009/Archief/article/detail/2777916/2002/09/12/Bij-brouwerij-Oranjeboom-is-het-glas-leeg.dhtml|title=Bij brouwerij Oranjeboom is het glas leeg|last=Corven|first=Toine van|date=12 September 2002|work=[[Trouw]]|access-date=12 February 2015}}</ref>
 ==Ownership==
-With the exception of the [[Benelux]] area the tradename Oranjeboom is owned by United Dutch Breweries.  It was previously owned by Allied Breweries of the UK.
+With the exception of the [[Benelux]] area, the tradename Oranjeboom is owned by United Dutch Breweries. It was previously owned by Allied Breweries of the UK.
 ==Beers==
-The Oranjeboom brewery mainly produced Oranjeboom pils and other lagers, and also Trio Stout. Oranjeboom Breweries were also the manufacturers of the popular [[Dutch Gold]] beer, which is one of the best-selling lager beers in retail around the [[Republic of Ireland]].<ref>https://web.archive.org/web/20111011031148/http://wemakedesign.com/1125/7955/work/dutch-gold </ref><ref>{{Cite web|url=https://www.dailyedge.ie/dutch-gold-ireland-1441032-Apr2014/|title = Did you know you can only buy Dutch Gold in Ireland? · the Daily Edge}}</ref>
+The Oranjeboom brewery mainly produced Oranjeboom pils and other lagers, and also Trio Stout. Oranjeboom Breweries were also the manufacturers of the popular [[Dutch Gold]] beer, which is one of the best-selling lager beers in retail around the [[Republic of Ireland]].<ref>{{cite web |url=http://wemakedesign.com/1125/7955/work/dutch-gold |title=Dutch Gold |website=wemakedesign.com |access-date=15 January 2022 |archive-url=https://web.archive.org/web/20111011031148/http://wemakedesign.com/1125/7955/work/dutch-gold |archive-date=11 October 2011 |url-status=dead}}</ref><ref>{{Cite web|url=https://www.dailyedge.ie/dutch-gold-ireland-1441032-Apr2014/|title = Did you know you can only buy Dutch Gold in Ireland? · the Daily Edge}}</ref>
 The main beer produced under the brand name is Oranjeboom Premium Pilsner - a 5% [[ABV]] lager. There is also an Extra Strong 8.5% ABV version, a Super Strong 12.0% ABV version as well as lower strength and alcohol-free versions and a [[bokbier]] sold under the brand name.
@@ Line 42: / Line 42: @@
 ===International versions===
-* The lager is brewed in Faversham, UK under license by [[Shepherd Neame]] at a strength of 3.9%.<ref name ="sneame">{{cite web | title=Oranjeboom page at Shepherd Neame | url =http://www.shepherd-neame.co.uk/beers/index.php?oranjeboom_pilsener | access-date = 2009-11-26 }}</ref>
+* The lager was brewed in Faversham, UK under license by [[Shepherd Neame]] at a strength of 3.9%.<ref name ="sneame">{{cite web | title=Oranjeboom page at Shepherd Neame | url =http://www.shepherd-neame.co.uk/beers/index.php?oranjeboom_pilsener | access-date = 2009-11-26 }}</ref>
 * Oranjeboom pilsener brewed in Germany is labeled for US sales and exported to the US.
 * A high percentage Oranjeboom has been imported to the UK, in 500 ml cans at 8.5% [[ABV]]
@@ Line 57: / Line 57: @@
 {{Use dmy dates|date=March 2017}}
+[[Category:AB InBev brands]]
-[[Category:Defunct breweries of the Netherlands]]
+[[Category:Beer brands of Netherlands]]
+[[Category:Breweries in the Netherlands]]
+[[Category:Defunct breweries]]
+[[Category:Defunct food and drink companies of the Netherlands]]
 [[Category:Companies established in 1671]]
 [[Category:1671 establishments in the Dutch Republic]]
 [[Category:Breweries in North Brabant]]
 [[Category:Buildings and structures in Breda]]
+[[Category:Organisations based in Breda]]
+[[Category:History of Breda]]
 [[Category:History of Rotterdam]]
 [[Category:Manufacturing companies based in Rotterdam]]