Deltina Hay: Difference between revisions
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{{short description|American author, publisher, web developer and social media expert}} |
{{short description|American author, publisher, web developer and social media expert}} |
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{{Use mdy dates|date=July 2022}} |
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{{Multiple issues|{{Peacock|date=August 2019}} |
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{{Infobox person |
{{Infobox person |
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| birth_place = [[Fairbanks, Alaska]] |
| birth_place = [[Fairbanks, Alaska]] |
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| other_names = |
| other_names = |
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| education = [[Master of Arts|M.A.]] in [[Counseling |
| education = [[Master of Arts|M.A.]] in [[Counseling Psychology]]<br/>ABT [[Master of Science|M.S.]] in [[Applied Mathematics]] and [[Computer Science]]<br/>[[Bachelor of Science|B.S.]] in [[Management Information System]]s<ref name="Educatoinandtraining">{{cite web | last=Social Media Power | title=Education and Training | url=http://socialmediapower.com/downloads/DHCV.pdf | access-date = July 18, 2012}}</ref> |
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| alma_mater = [[St. Edward's University]] |
| alma_mater = [[St. Edward's University]] |
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| occupation = Author |
| occupation = {{hlist|Author|professor|lecturer}} |
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| years_active = |
| years_active = |
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| employer = |
| employer = |
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| organization = [[Independent Book Publishers Association]]<br/>International Marketing Standards Board<ref name="IMSBProfile">{{cite web | last=Internet Marketing Standards Board | title=Social Media Power Founder Joins IMSB Global Board of Standards | url=http://cemcglobal.com/news_social_media_power_founder_joins_imsb_global_board_standards | access-date = July 18, 2012}}</ref> |
| organization = [[Independent Book Publishers Association]]<br/>International Marketing Standards Board<ref name="IMSBProfile">{{cite web | last=Internet Marketing Standards Board | title=Social Media Power Founder Joins IMSB Global Board of Standards | url=http://cemcglobal.com/news_social_media_power_founder_joins_imsb_global_board_standards | access-date = July 18, 2012}}</ref> |
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| agent = |
| agent = |
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| known_for = |
| known_for = [[Web 2.0]] |
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| notable_works = Book: ''Social Media Survival Guide''<br/>Book: ''Bootstrappers Guide to the Mobile Web'' |
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| spouse = |
| spouse = |
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| partner = |
| partner = |
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| awards = |
| awards = |
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| website = |
| website = {{url|http://deltina.com}} |
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| footnotes = |
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}} |
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'''Deltina Hay''' (born 1960) is an American author |
'''Deltina Hay''' (born 1960) is an American author, [[web developer]] and the author of books involving [[search engine optimization]] and marketing tactics.<ref name="IMSB">{{cite web | last=Internet Marketing Standards Board | title=Deltina Hay | url=http://cemcglobal.com/deltina_hay| access-date = July 16, 2012}}</ref> She serves as a board member for the [[Independent Book Publishers Association]] where she is an invited board member of the Internet Marketing Standards Board. She has been considered a pioneer of [[Web 2.0]].<ref name="IMSBProfile"/> |
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==Early life and education== |
==Early life and education== |
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Hay was born on December 19, 1960, in [[Fairbanks, Alaska]], and raised in the remote fishing town of [[Haines, Alaska]] |
Hay was born on December 19, 1960, in [[Fairbanks, Alaska]], and raised in the remote fishing town of [[Haines, Alaska]]. She attended the [[University of Alaska Southeast|University of Alaska]] in [[Juneau, Alaska|Juneau]], where she was awarded a [[Bachelor of Science]] in [[Management information system|Management Information System]]s in 1987. She earned her [[Master of Science]] in [[Applied mathematics|Applied Mathematics]] and [[Computer science|Computer Science]] from [[Oregon State University]] in 1994. Hay completed her [[Master of Arts]] in 2006 when she received her degree in [[Counselling psychology|Counselling Psychology]] from [[St. Edward's University]] in Austin, Texas.<ref name="Educatoinandtraining"/><ref>{{cite book | last = Hay | first = Deltina | author-link = Deltina Hay | title =The Bottstrapper's Guide To The Mobile Web | publisher =Linden Publishing| year = 2012| isbn = 978-1610350525}}</ref> |
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==Career== |
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==Professional career== |
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Hay is a professor at Drury University where she teaches Web 2.0 and social media courses |
Hay is a professor at [[Drury University]], where she teaches courses on Web 2.0 and social media courses.<ref name="Drury">{{cite web |last=Drury University |title=Connect Essays: Drury Reaches Across the Globe via Social Media Education |url=http://mobilewebslinger.com/2012/07/11/finally-a-mobile-app-marketing-class/ |access-date=July 16, 2012}}</ref><ref name="MWS">{{cite web |last=Mobile Web Slinger |title=Finally a Mobile App Marketing Class |url=http://mobilewebslinger.com/2012/07/11/finally-a-mobile-app-marketing-class/ |access-date=July 16, 2012}}</ref><ref>{{cite web | last=Udemy | title=Leveraging YouTube To Drive Sales And Traffic | url=http://www.udemy.com/leveraging-youtube-to-drive-sales-and-traffic/#table-of-contents | access-date = July 16, 2012}}</ref> Hay is the author of four books. She contributed to online publications [[Technorati]], SocialMedia.biz, and Six Revisions. Hay was a major contributor to the IBPA's Publishing University 2009 [[BookExpo America]] held in New York City.<ref name="DHPortfolio" /> |
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She was also the founder and principal of Dalton Publishing, a publishing company that specialized in poetry and contemporary literature.<ref>{{cite web | last=Dalton Publishing | title=About Us | url=http://www.daltonpublishing.com/about-us/ | access-date = July 18, 2012}}</ref> Dalton Publishing has published nearly 20 books. Dalton Publishing returned all book rights to its authors in 2012 and ceased operation.{{Cn|date=September 2024}} Hay started two blog sites: Social Media Power<ref name="SMPAbout">{{cite web | last=Social Media Power | title=About Us | url=http://www.socialmediapower.com/about-smp/ | access-date = July 18, 2012}}</ref> and Mobile Web Slinger.<ref name="MWSAbout">{{cite web | last=Mobile Web Slinger | title=About Us | url=http://mobilewebslinger.com/about/ | access-date = July 18, 2012}}</ref><ref name="SMPAbout" /> Hay is also the founder of Plumb Web Solutions. |
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Hay founded and edits for two blog sites, Social Media Power<ref name="SMPAbout">{{cite web | last=Social Media Power | title=About Us | url=http://www.socialmediapower.com/about-smp/ | access-date = July 18, 2012}}</ref> and Mobile Web Slinger.<ref name="MWSAbout">{{cite web | last=Mobile Web Slinger | title=About Us | url=http://mobilewebslinger.com/about/ | access-date = July 18, 2012}}</ref> Social Media Power and Mobile Web Slinger are websites that provide resources, tips, tutorials, and mobile applications on social media, the mobile web, inbound marketing, and the future of the internet.<ref name="SMPAbout"/><ref name="MWSAbout"/> Hay is also the founder of Plumb Web Solutions, a consulting service dedicated to helping business owners create search, social, and semantic optimized web presences.<ref name="PlumbAbout">{{cite web | last=Plumb Social | title=About Us | url=http://plumbsocial.com/about-plumb-social/ | access-date = July 18, 2012}}</ref> |
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She is a lecturer and has spoken at events such as [[Independent Book Publishers Association|IBPA]]'s [[Independent Book Publishers Association#Publishing University|Publishing University]], the [[American Advertising Federation]], the St. Louis Publisher's Association, and the [[Pacific Northwest Booksellers Association Award|Pacific Northwest Bookseller's Association]].<ref name="IMSB" /> She was a featured speaker for Social Marketing Animals.<ref>{{cite web |last=Social Marketing Animals |title=About Our Speakers |url=http://www.socialmarketinganimals.com/about-our-speakers/ |url-status=dead |archive-url=https://web.archive.org/web/20120930072912/http://www.socialmarketinganimals.com/about-our-speakers/ |archive-date=September 30, 2012 |access-date=July 20, 2012}}</ref> In 2008, she presented at the Publisher's Association of the South's Winter Conclave, where she gave a presentation on using social media newsrooms. She also gave a presentation on social media for authors at the 2008 Writer's League of Texas Editors and Agents Conference in Austin, Texas.<ref name="DHPortfolio">{{cite web |last= |title=Deltina Hay Portfolio |url=http://socialmediapower.com/downloads/DHPortfolio.pdf |access-date=July 18, 2012}}</ref> Hay was a featured presenter at the 2009 Governor's Nonprofit Leadership Conference in [[Dallas]], Texas. She was the keynote speaker at the 2009 Voluntary Organizations Active in Disaster Conference held in Austin, Texas.<ref name="DHPortfolio" /> |
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==Publications and lectures== |
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Hay is the author of four books. She is a lecturer and has spoken at events such as IBPA's Publishing University, the Publisher's Association of the South's Winder Conclave, the Writers' League of Texas' Editors and Agents Conference, the American Advertising Federation, the St. Louis Publisher's Association, and the Pacific Northwest Bookseller's Association.<ref name="IMSB"/> She is a featured speaker for Social Marketing Animals, a website dedicated to providing social marketing tips and advice.<ref>{{cite web | last=Social Marketing Animals | title=About Our Speakers | url=http://www.socialmarketinganimals.com/about-our-speakers/ | access-date = July 20, 2012}}</ref> |
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* ''The Social Media Survival Guide: Strategies, Tactics, and Tools for Succeeding in the Social Web''<ref>{{cite journal |last1=Lowe |first1=Ben |date=1 January 2012 |title=The Social Media Survival Guide: Strategies, Tactics, and Tools for Succeeding in the Social Web |journal=Journal of Consumer Marketing |volume=29 |issue=6 |pages=457–457 |doi=10.1108/07363761211259287}}</ref> (2011) {{ISBN|978-1884995705}} |
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⚫ | * ''The Bootstrapper's Guide to the Mobile Web: Practical Plans to Get Your Business Mobile in Just a Few Days for Just a Few Bucks''<ref>{{cite web |date=12 March 2012 |title=The Bootstrapper’s Guide to the Mobile Web: Practical Plans to Get Your Business Mobile in Just a Few Days for Just a Few Bucks by Deltina Hay |url=https://www.publishersweekly.com/9781610350525 |website=Publishers Weekly}}</ref> (2012) {{ISBN|978-1610350525}} |
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Hay has given numerous lectures throughout the United States. In 2008, she presented at the Publisher's Association of the South's Winter Conclave where she gave a presentation on using social media newsrooms. She also gave a presentation on social media for authors at the 2008 Writer's League of Texas Editors and Agents Conference in Austin, Texas. Hay was also invited by the Pacific Northwest Bookseller's Association where she presented on creating a social web presence. This event was held in 2008 in [[Portland, Oregon]].<ref name="DHPortfolio">{{cite web | last=Social Media Power| title=Deltina Hay Portfolio | url=http://socialmediapower.com/downloads/DHPortfolio.pdf | access-date = July 18, 2012}}</ref> |
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Hay was a featured presenter at the 2009 Governor's Nonprofit Leadership Conference in [[Dallas]], Texas, where she gave two 90 minutes presentations on social media. She was also the keynote speaker at the 2009 Voluntary Organizations Active in Disaster Conference held in Austin, Texas.<ref name="DHPortfolio"/> |
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Hay was a major contributor the IBPA's Publishing University 2009 [[BookExpo America]] held in New York City. She gave a presentation on building an optimized social web presence. She hosted a panel on using social media in marketing and sat on an additional panel on creating buzz using social media.<ref name="DHPortfolio"/> |
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===Select publications=== |
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Hay has been published in numerous online journals and other publications. She has a regular column on Technorati<ref>{{cite web | last=Technorati | title=People – Deltina Hay | url=http://kitchen.technorati.com/people/deltina | access-date = July 16, 2012}}</ref> and is a featured editor for SocialMedia.biz and the [[Examiner.com|Examiner]].<ref>{{cite web | last=The Examiner | title=Deltina Hay – Austin Web 2.0 Examiner }}</ref><ref name="SMPPublications">{{cite web | last=Social Media Power | title=CV – Deltina Hay Publications | url=http://socialmediapower.com/downloads/DHCV.pdf | access-date = July 18, 2012}}</ref> |
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* '''10 Best Practices For Your Mobile Website''', SocialMedia.biz, (2012) |
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* '''Helping Your Clients Build an Effective Mobile Strategy''', Six Revisions, (2012) |
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* '''Book Marketing On Mobile Web''', Book Market, (2012) |
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* '''How To Create A Social Media Plan in 4 Beefy Steps''', SocialMedia.biz, (2011) |
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* '''Web 3.0 Demystified: An Explanation in Pictures for the Rest of Us''', Technorati, (2010) |
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* '''The Semantic Web: An Explanation in Plain English''', Technorati, (2010) |
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* '''Amazon Author Pages Get More Interactive''', The Examiner, (2009) |
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* '''Five Ways To Increase The Reach Of Your RSS Feed Or Blog''', The Examiner, (2009) |
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* '''Why You Should Build a Social Media Newsroom, and What to Put in It''', [[Independent Book Publishers Association|The Independent Newsletter]], (2007)<ref name="SMPPublications"/> |
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|2009 |
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|Dalton Publishing |
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|({{ISBN|978-0981744384}}) |
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|2011 |
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|'''''The Social Media Survival Guide: Strategies, Tactics, and Tools for Succeeding in the Social Web'''''<ref>{{cite book | last=Amazon.com | title=The Social Media Survival Guide | isbn=978-1884995705 | year=2011 | url-access=registration | url=https://archive.org/details/socialmediasurvi0000hayd }}</ref> |
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|Linden Publishing |
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|({{ISBN|978-1884995705}}) |
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|2012 |
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|Linden Publishing |
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|({{ISBN|978-1610350525}}) |
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|2013 |
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|Linden Publishing |
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|({{ISBN|978-1610351553}}) |
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|} |
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== References == |
== References == |
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== External links == |
== External links == |
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* {{official|http://deltina.com}} |
* {{official website|http://deltina.com}} |
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{{authority control}} |
{{authority control}} |
Latest revision as of 14:59, 18 September 2024
Deltina Hay | |
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Born | |
Education | M.A. in Counseling Psychology ABT M.S. in Applied Mathematics and Computer Science B.S. in Management Information Systems[1] |
Alma mater | St. Edward's University |
Occupations |
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Organization(s) | Independent Book Publishers Association International Marketing Standards Board[2] |
Known for | Web 2.0 |
Website | deltina |
Deltina Hay (born 1960) is an American author, web developer and the author of books involving search engine optimization and marketing tactics.[3] She serves as a board member for the Independent Book Publishers Association where she is an invited board member of the Internet Marketing Standards Board. She has been considered a pioneer of Web 2.0.[2]
Early life and education
[edit]Hay was born on December 19, 1960, in Fairbanks, Alaska, and raised in the remote fishing town of Haines, Alaska. She attended the University of Alaska in Juneau, where she was awarded a Bachelor of Science in Management Information Systems in 1987. She earned her Master of Science in Applied Mathematics and Computer Science from Oregon State University in 1994. Hay completed her Master of Arts in 2006 when she received her degree in Counselling Psychology from St. Edward's University in Austin, Texas.[1][4]
Career
[edit]Hay is a professor at Drury University, where she teaches courses on Web 2.0 and social media courses.[5][6][7] Hay is the author of four books. She contributed to online publications Technorati, SocialMedia.biz, and Six Revisions. Hay was a major contributor to the IBPA's Publishing University 2009 BookExpo America held in New York City.[8]
She was also the founder and principal of Dalton Publishing, a publishing company that specialized in poetry and contemporary literature.[9] Dalton Publishing has published nearly 20 books. Dalton Publishing returned all book rights to its authors in 2012 and ceased operation.[citation needed] Hay started two blog sites: Social Media Power[10] and Mobile Web Slinger.[11][10] Hay is also the founder of Plumb Web Solutions.
Lectures
[edit]She is a lecturer and has spoken at events such as IBPA's Publishing University, the American Advertising Federation, the St. Louis Publisher's Association, and the Pacific Northwest Bookseller's Association.[3] She was a featured speaker for Social Marketing Animals.[12] In 2008, she presented at the Publisher's Association of the South's Winter Conclave, where she gave a presentation on using social media newsrooms. She also gave a presentation on social media for authors at the 2008 Writer's League of Texas Editors and Agents Conference in Austin, Texas.[8] Hay was a featured presenter at the 2009 Governor's Nonprofit Leadership Conference in Dallas, Texas. She was the keynote speaker at the 2009 Voluntary Organizations Active in Disaster Conference held in Austin, Texas.[8]
Bibliography
[edit]- A Survival Guide to Social Media and Web 2.0 Optimization: Strategies, Tactics, and Tools for Succeeding in the Social Web (2009) ISBN 978-0981744384
- The Social Media Survival Guide: Strategies, Tactics, and Tools for Succeeding in the Social Web[13] (2011) ISBN 978-1884995705
- The Bootstrapper's Guide to the Mobile Web: Practical Plans to Get Your Business Mobile in Just a Few Days for Just a Few Bucks[14] (2012) ISBN 978-1610350525
- The Bootstrapper's Guide to the New Search Optimization: Mastering the New Rules of Organic Search Using Relevancy, Context, and Semantics (2013) ISBN 978-1610351553
References
[edit]- ^ a b Social Media Power. "Education and Training" (PDF). Retrieved July 18, 2012.
- ^ a b Internet Marketing Standards Board. "Social Media Power Founder Joins IMSB Global Board of Standards". Retrieved July 18, 2012.
- ^ a b Internet Marketing Standards Board. "Deltina Hay". Retrieved July 16, 2012.
- ^ Hay, Deltina (2012). The Bottstrapper's Guide To The Mobile Web. Linden Publishing. ISBN 978-1610350525.
- ^ Drury University. "Connect Essays: Drury Reaches Across the Globe via Social Media Education". Retrieved July 16, 2012.
- ^ Mobile Web Slinger. "Finally a Mobile App Marketing Class". Retrieved July 16, 2012.
- ^ Udemy. "Leveraging YouTube To Drive Sales And Traffic". Retrieved July 16, 2012.
- ^ a b c "Deltina Hay Portfolio" (PDF). Retrieved July 18, 2012.
- ^ Dalton Publishing. "About Us". Retrieved July 18, 2012.
- ^ a b Social Media Power. "About Us". Retrieved July 18, 2012.
- ^ Mobile Web Slinger. "About Us". Retrieved July 18, 2012.
- ^ Social Marketing Animals. "About Our Speakers". Archived from the original on September 30, 2012. Retrieved July 20, 2012.
- ^ Lowe, Ben (January 1, 2012). "The Social Media Survival Guide: Strategies, Tactics, and Tools for Succeeding in the Social Web". Journal of Consumer Marketing. 29 (6): 457–457. doi:10.1108/07363761211259287.
- ^ "The Bootstrapper's Guide to the Mobile Web: Practical Plans to Get Your Business Mobile in Just a Few Days for Just a Few Bucks by Deltina Hay". Publishers Weekly. March 12, 2012.