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{{Short description|Radio station in Davao City, Philippines}}
{{Use mdy dates|date=December 2022}}
{{Use Philippine English|date=December 2022}}
{{Infobox radio station
{{Infobox radio station
| name = DXUR (Halo Halo 97.1)
| name = Halo Halo Davao
| logo =
| callsign = DXUR
| format = [[Original Pilipino Music|OPM]]
| logo = Halo Halo 97.1.jpg
| class = A,B,C
| logo_size = 200px
| owner = [[Viva Entertainment|Viva Live, Inc.]]
| city = [[Davao City]]
| licensee = Ultimate Entertainment Inc.
| area = [[Metro Davao]] and surrounding areas
| city = [[Davao City]]
| branding = Halo Halo 97.1
| area = [[Southern Mindanao]]
| airdate = 1996
| branding = Halo Halo 97.1
| frequency = 97.1 MHz
| slogan = ''Sarap!'' (Delicious!)<br>It's OPM's Best!
| format = [[Original Pilipino Music|OPM]]
| language = [[Cebuano language|Cebuano]], [[Filipino language|Filipino]]
| airdate = 1996 (as Ultimate Radio UR 97)<br>2010 (as Mango Radio UR 97)<br>January 2015 (as Oomph! Radio, first iteration)<br>May 2016 (as UR 97)<br> July 2016 (as Oomph! Radio, second iteration)<br> May 2017 (as Halo Halo)
| licensing_authority = [[National Telecommunications Commission (Philippines)|NTC]]
| frequency = 97.1 MHz
| power = 20,000 [[watt]]s
| power = 10,000 [[watt]]s
| erp = 60,000 [[watt]]s
| erp = 50,000 [[watt]]s
⚫
| class =
| callsign_meaning = '''DX'''<br>'''U'''ltimate '''R'''adio (former branding)
| callsign_meaning = '''U'''ltimate '''R'''adio (former branding)
⚫
| website =
| network = Halo Halo Radio
⚫
| webcast = [http://halohaloradiodavao.viva.ph Listen Live] (via [[Shoutcast]])
| former_names = {{ubl|UR97 Ultimate Radio (1996–2010)|Mango Radio (2010-2013)|Oomph Radio (January 2015-February 2017)}}
⚫
| coordinates =
| owner = [[Viva Entertainment|Viva South, Inc.]]
| licensee = Ultimate Entertainment Inc.
⚫
| website =
⚫
| webcast = [http://halohaloradiodavao.viva.ph Listen Live] (via [[Shoutcast]])
}}
}}

'''DXUR''', currently branded as '''Halo Halo 97.1''', is a music [[FM broadcasting|FM]] [[radio station]] owned by Viva Live, Inc. in the [[Philippines]]. The station's [[studio]] is located at Unit 49, 4th floor of Landco Corporate Center Bldg., J.P. Laurel Avenue Bajada 8000 [[Davao City]] and its transmitter located at JP Laurel Ave., Bajada, [[Davao City]]. It is the second FM station of the Del Rosario's Viva group, and the first in the [[Mindanao]] region. It operates daily from 4:00 AM to 10:00 PM
'''DXUR''' (97.1 [[FM broadcasting|FM]]), broadcasting as '''Halo Halo 97.1''', is a radio station owned and operated by Viva South, Inc., a subsidiary of [[Viva Entertainment]]. The station's studio and transmitter are located at Unit 49, 4th Floor, Landco Corporate Center Bldg., J.P. Laurel Ave., Bajada, [[Davao City]].<ref>{{Cite web |last=RadioOnlineNow |date=2017-05-02 |title=Listen to Halo Halo Radio 97.1 FM Davao Formerly Oomph Radio, Streaming Live |url=https://radioonlinenow.com/2017/05/02/listen-to-halo-halo-radio-97-1-fm-davao-formerly-oomph-radio-streaming-live/ |access-date=2023-09-27 |website=Radio Online Now |language=en}}</ref>


==History==
==History==
The station was launched in 1996 as '''UR97 Ultimate Radio''', carrying a [[Contemporary hit radio|CHR/Top 40]] format. In 2010, after the success of a daily Christian program, the station rebranded as '''Mango Radio''' and carried a [[christian radio]] format.
Before its current brand, it was known as '''Ultimate Radio UR97''' and in 2010 as a [[Christian Contemporary music]] station '''Mango Radio UR97'''. After Viva's acquisition, the station was launched as '''Oomph! Radio''' in January 2015. It was manned by jocks, most of them who used to work with the defunct [[DXMX|Mix FM]].<ref>[http://archive.sunstar.com.ph/davao/entertainment/2015/01/20/introducing-oomph-radio-971-387703 Introducing Oomph Radio 97.1] {{Webarchive|url=https://web.archive.org/web/20151222113537/http://archive.sunstar.com.ph/davao/entertainment/2015/01/20/introducing-oomph-radio-971-387703 |date=2015-12-22 }}. ''Sun.Star Davao''. 1-20-2015. Retrieved 10-20-2015.</ref>


[[File:Oomph Radio.svg|thumbnail|left|200px|Oomph! Radio (2015–2017)]]
[[File:Oomph Radio.svg|thumbnail|left|200px|Oomph! Radio (2015–2017)]]
In 2013, [[Viva Entertainment|Viva South]] acquired the franchise of Ultimate Entertainment Inc., prompting [[DXYP|Mango Radio]] to move its broadcasts online. In January 2015, the station went back on air as '''Oomph Radio''' with a [[Contemporary hit radio|CHR/Top 40]] format. It was manned by jocks, most of them who used to work with the defunct [[DXMX|Mix FM]]. In June 2016, the station rebranded back to UR97 and added 70s, 80s and 90s to its playlist, despite retaining its format. However, the following month, Oomph Radio returned on air. In February 2017, the Oomph Radio brand was retired once again due to management decision.<ref>{{Cite web |date=2015-01-20 |title=Introducing Oomph Radio 97.1 |url=https://www.sunstar.com.ph/article/388818/introducing-oomph-radio-971 |access-date=2023-09-27 |website=SUNSTAR |language=en}}</ref><ref>{{Cite web |last=DavaoBase.com |first=Chito {{!}} |date=2016-04-20 |title=Joey Sy-Domingo: The Signature Voice of Modern Davao Media |url=https://www.davaobase.com/2016/04/joey-sy-domingo-signature-voice-modern-davao-media/ |access-date=2023-09-27 |website=DavaoBase |language=en-US}}</ref>


On May 1, 2017, the station was relaunched as '''Halo Halo''', the first and only FM station in each city playing only [[Original Pilipino Music]].<ref>{{Cite web |title=VIVA launches launches all-OPM radio station |url=https://www.pressreader.com/philippines/the-freeman/20170528/281986082506655 |access-date=2023-09-27 |via=PressReader}}</ref><ref>[https://www.philstar.com/entertainment/2017/05/14/1699965/halo-halo-radio-boosts-pinoy-pop-south Halo Halo Radio boosts Pinoy pop in the south]</ref>
In May 2016, Viva Live briefly dropped the Oomph brand and rebranded it again as UR 97 (though the station still plays current Top 40 and OPM hits, they also include classic hits of the '70s, '80s and '90s to their playlist). However in July 2016, Viva Live brought back the Oomph Radio brand and its Top 40/OPM format. In February 2017, the Oomph Radio brand was dropped again and rebranded again as "97.1 FM" due to management decision and signifying another rebranding of the station.

In May 2017, all Viva Live stations were relaunched as '''Halo Halo''', the first and only FM station in each city which plays only [[Original Pilipino Music]] similar to [[DWDM-FM|Pinas FM 95.5]] in [[Metro Manila]] (owned by [[Iglesia ni Cristo]]'s for-profit affiliate [[Eagle Broadcasting Corporation]]) and [[Tag 91.1]] in [[Dubai|Dubai, UAE]] (owned by [[Arab Media Group|Arabian Radio Network]]).


==Halo Halo Stations==
==Halo Halo Stations==
Line 38: Line 45:
! Power (kW)
! Power (kW)
! Coverage
! Coverage
|-
| [[DYUR|Halo Halo 105.1]]
| DYUR
| 105.1&nbsp;MHz
| 10&nbsp;kW
| [[Cebu City]]
|-
|-
| '''Halo Halo 97.1'''
| Halo Halo 97.1
| DXUR
| DXUR
| 97.1&nbsp;MHz
| 97.1&nbsp;MHz
Line 59: Line 60:


==References==
==References==
{{Reflist|2}}
{{Reflist}}


{{Viva Entertainment}}
{{Viva Entertainment}}
{{Davao City FM}}
{{Davao City Radio}}

⚫
{{coord missing|Philippines}}


[[Category:Radio stations in Davao City]]
[[Category:Radio stations in Davao City]]
[[Category:Radio stations established in 1996]]
[[Category:Radio stations established in 1996]]
[[Category:Contemporary hit radio stations in the Philippines]]
[[Category:OPM formatted radio stations in the Philippines]]
[[Category:Viva Entertainment]]
[[Category:Viva Entertainment]]
⚫
{{coord missing|Philippines}}

Latest revision as of 18:28, 19 September 2024

Halo Halo Davao (DXUR)
Broadcast areaMetro Davao and surrounding areas
Frequency97.1 MHz
BrandingHalo Halo 97.1
Programming
Language(s)Cebuano, Filipino
FormatOPM
NetworkHalo Halo Radio
Ownership
Owner
History
First air date
1996
Former names
  • UR97 Ultimate Radio (1996–2010)
  • Mango Radio (2010-2013)
  • Oomph Radio (January 2015-February 2017)
Call sign meaning
Ultimate Radio (former branding)
Technical information
Licensing authority
NTC
Power10,000 watts
ERP50,000 watts
Links
WebcastListen Live (via Shoutcast)

DXUR (97.1 FM), broadcasting as Halo Halo 97.1, is a radio station owned and operated by Viva South, Inc., a subsidiary of Viva Entertainment. The station's studio and transmitter are located at Unit 49, 4th Floor, Landco Corporate Center Bldg., J.P. Laurel Ave., Bajada, Davao City.[1]

History

[edit]

The station was launched in 1996 as UR97 Ultimate Radio, carrying a CHR/Top 40 format. In 2010, after the success of a daily Christian program, the station rebranded as Mango Radio and carried a christian radio format.

Oomph! Radio (2015–2017)

In 2013, Viva South acquired the franchise of Ultimate Entertainment Inc., prompting Mango Radio to move its broadcasts online. In January 2015, the station went back on air as Oomph Radio with a CHR/Top 40 format. It was manned by jocks, most of them who used to work with the defunct Mix FM. In June 2016, the station rebranded back to UR97 and added 70s, 80s and 90s to its playlist, despite retaining its format. However, the following month, Oomph Radio returned on air. In February 2017, the Oomph Radio brand was retired once again due to management decision.[2][3]

On May 1, 2017, the station was relaunched as Halo Halo, the first and only FM station in each city playing only Original Pilipino Music.[4][5]

Halo Halo Stations

[edit]
Branding Callsign Frequency Power (kW) Coverage
Halo Halo 97.1 DXUR 97.1 MHz 20 kW Davao City
Halo Halo 103.5 DXUE 103.5 MHz 10 kW Zamboanga City

References

[edit]
  1. ^ RadioOnlineNow (May 2, 2017). "Listen to Halo Halo Radio 97.1 FM Davao Formerly Oomph Radio, Streaming Live". Radio Online Now. Retrieved September 27, 2023.
  2. ^ "Introducing Oomph Radio 97.1". SUNSTAR. January 20, 2015. Retrieved September 27, 2023.
  3. ^ DavaoBase.com, Chito | (April 20, 2016). "Joey Sy-Domingo: The Signature Voice of Modern Davao Media". DavaoBase. Retrieved September 27, 2023.
  4. ^ "VIVA launches launches all-OPM radio station". Retrieved September 27, 2023 – via PressReader.
  5. ^ Halo Halo Radio boosts Pinoy pop in the south

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