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==History==
==History==
[[File:Pam's.jpg|thumb|left|Pam's former logo]]
[[File:Pam's.jpg|thumb|left|Pam's former logo]]
Pams was formed in 1937 by Four Square. Its first goods were baking powder and custard powder.
Pams was launched through Four Square in 1937. Its first goods were baking powder and custard powder.


In 2000 [[celebrity chef]] [[Jamie Oliver]] signed up on advertisements for Pam's, with the company also sponsoring Oliver's television show ''[[Oliver's Twist]]''.<ref>{{cite news|url=http://www.nzherald.co.nz/business/news/article.cfm?c_id=3&objectid=2396989|title=Pam's happy to serve up big helpings of Oliver|newspaper=[[The New Zealand Herald]]|date=5 September 2002|accessdate=29 January 2010}}</ref>
In 2000 [[celebrity chef]] [[Jamie Oliver]] signed up on advertisements for Pam's, with the company also sponsoring Oliver's television show ''[[Oliver's Twist]]''.<ref>{{cite news|url=http://www.nzherald.co.nz/business/news/article.cfm?c_id=3&objectid=2396989|title=Pam's happy to serve up big helpings of Oliver|newspaper=[[The New Zealand Herald]]|date=5 September 2002|accessdate=29 January 2010}}</ref>

Revision as of 20:16, 4 December 2022

Pams
Company typePrivate label[1]
IndustryFood
Founded1937; 87 years ago
HeadquartersNew Zealand
Area served
New Zealand
ProductsGroceries
ParentFoodstuffs
Websitepams.co.nz

Pams (previously Pam's) is a New Zealand company, owned by Foodstuffs,[1] which also owns the New World, Pak'n Save and Four Square supermarket chains. Pams sources and brands a wide range of supermarket goods as a house brand.

History

Pam's former logo

Pams was launched through Four Square in 1937. Its first goods were baking powder and custard powder.

In 2000 celebrity chef Jamie Oliver signed up on advertisements for Pam's, with the company also sponsoring Oliver's television show Oliver's Twist.[2]

References

  1. ^ a b Chan, Karen (8 December 2005). "Private approach pays off". The New Zealand Herald. Retrieved 29 January 2010.
  2. ^ "Pam's happy to serve up big helpings of Oliver". The New Zealand Herald. 5 September 2002. Retrieved 29 January 2010.