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==Biography==
==Biography==


Burr Giffen was born in [[Rockford, Illinois]]. When he reached the age of 4, he moved to Des Moines, Iowa where his father Marvin Q Giffen, was successful in the wholesale furniture business. Burr was noted without an occupation in the 1905 Iowa Census and soon left for New York City.<ref>ancestry.com Iowa State Census Card no. 439</ref>
Burr Giffen was born in [[Rockford, Illinois]]. When he reached the age of 4, he moved to [[Des Moines, Iowa]] where his father Marvin Q Giffen, was successful in the wholesale furniture business. Burr was noted without an occupation in the 1905 Iowa Census and soon left for New York City.<ref>ancestry.com Iowa State Census Card no. 439</ref>


In 1906, he was a fledgling working for an ad agency known as Wagner and Field. Giffen says he got the inspiration for the drawing at 3 A.M., sat down on his bed and rapidly sketched the little boy with a tire over his right shoulder and a candle held in his left hand. Simultaneously. he coined the slogan: "Time to Re-tire."
In 1906, he was a fledgling working for an ad agency known as Wagner and Field. Giffen says he got the inspiration for the drawing at 3 A.M., sat down on his bed and rapidly sketched the little boy with a tire over his right shoulder and a candle held in his left hand. Simultaneously. he coined the slogan: "Time to Re-tire."

Revision as of 23:58, 15 September 2024

Burr Giffen
Born
Burr Edwards Geffin

(1887-03-03)March 3, 1887
DiedSeptember 8, 1965(1965-09-08) (aged 42)
Known forArtist, Illustrator
Stylecontemporary art
SpouseBertha Tischler Giffen

Burr E. Giffen (March 3, 1886 - April 2, 1965) was an American artist and illustrator working in New York City. His most famous creation was while he was working for an Advertising Company in 1906. He created the iconic Fisk Tire Company Boy holding a tire and night candle as a proposal sketch in charcoal. This sketch became the company's well-known registered trademarked image by 1911.[1]

Biography

Burr Giffen was born in Rockford, Illinois. When he reached the age of 4, he moved to Des Moines, Iowa where his father Marvin Q Giffen, was successful in the wholesale furniture business. Burr was noted without an occupation in the 1905 Iowa Census and soon left for New York City.[2]

In 1906, he was a fledgling working for an ad agency known as Wagner and Field. Giffen says he got the inspiration for the drawing at 3 A.M., sat down on his bed and rapidly sketched the little boy with a tire over his right shoulder and a candle held in his left hand. Simultaneously. he coined the slogan: "Time to Re-tire."

The sketch was an instant hit with the Fisk Rubber Co., which a few years earlier had introduced its first pneumatic automobile tire. Its first appearance in an ad was in the March 7, 1914. issue of the Saturday Evening Post.

Norman Rockwell was one of the artists whom illustrated the Fisk Tire Boy which only led to the image's popularity.

Over the decades, the tousle-haired, sleepy-time boy appeared on every Fisk car and truck tire, in ads, on all stationery, booklets, posters, TV slides, calendars, tire store displays and even on clock faces.[3]

See also

Paul Martin (illustrator)

References