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{{Infobox company
{{Infobox company
|name = Pams
|name = Pams
|logo = [[File:Pams.gif]]
|logo = [[File:Pam's.jpg]]
|caption =
|caption =
|type = [[Private label]]<ref name="private">{{cite news|url=http://www.nzherald.co.nz/acnielsen/news/article.cfm?o_id=412&objectid=10358921&pnum=1|title=Private approach pays off|newspaper=[[The New Zealand Herald]]|first=Karen|last=Chan|date=December 8, 2005|accessdate=January 29, 2010}}</ref>
|type = [[Private label]]<ref name="private">{{cite news|url=http://www.nzherald.co.nz/acnielsen/news/article.cfm?o_id=412&objectid=10358921&pnum=1|title=Private approach pays off|newspaper=[[The New Zealand Herald]]|first=Karen|last=Chan|date=December 8, 2005|accessdate=January 29, 2010}}</ref>
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[[File:Pam's.jpg|thumb|left|The old Pam's logo]]
[[File:Pam's.jpg|thumb|left|The old Pam's logo]]
Pams was formed in 1937 by [[Four Square supermarkets]].
Pams was formed in 1937 by [[Four Square supermarkets]].
In 2013 the pams old logo is back old brands,four square,pak n save and new world

==Advertising==
==Advertising==
In 2000 [[celebrity chef]] [[Jamie Oliver]] signed up on advertisements for Pam's, with the company also sponsoring Oliver's television show ''[[Oliver's Twist]]''.<ref>{{cite news|url=http://www.nzherald.co.nz/business/news/article.cfm?c_id=3&objectid=2396989|title=Pam's happy to serve up big helpings of Oliver|newspaper=[[The New Zealand Herald]]|date=September 5, 2002|accessdate=29 January, 2010}}</ref>
In 2000 [[celebrity chef]] [[Jamie Oliver]] signed up on advertisements for Pam's, with the company also sponsoring Oliver's television show ''[[Oliver's Twist]]''.<ref>{{cite news|url=http://www.nzherald.co.nz/business/news/article.cfm?c_id=3&objectid=2396989|title=Pam's happy to serve up big helpings of Oliver|newspaper=[[The New Zealand Herald]]|date=September 5, 2002|accessdate=29 January, 2010}}</ref>

Revision as of 08:37, 11 October 2013

Pams
Company typePrivate label[1]
IndustryFood
HeadquartersNew Zealand
Area served
New Zealand
ProductsGroceries
ParentFoodstuffs
Websitepams.co.nz

Pams (previously Pam's) is a New Zealand company, owned by Foodstuffs,[1] which also owns New World, Pak'n Save, Four Square and Route and Retail Distribution. Pams sources and brands a wide range of supermarket goods as a house brand.


History

The old Pam's logo

Pams was formed in 1937 by Four Square supermarkets. In 2013 the pams old logo is back old brands,four square,pak n save and new world

Advertising

In 2000 celebrity chef Jamie Oliver signed up on advertisements for Pam's, with the company also sponsoring Oliver's television show Oliver's Twist.[2]

References

  1. ^ a b Chan, Karen (December 8, 2005). "Private approach pays off". The New Zealand Herald. Retrieved January 29, 2010.
  2. ^ "Pam's happy to serve up big helpings of Oliver". The New Zealand Herald. September 5, 2002. Retrieved 29 January, 2010. {{cite news}}: Check date values in: |accessdate= (help)