DXUR
| Broadcast area | Metro Davao and surrounding areas |
|---|---|
| Frequency | 97.1 MHz |
| Branding | Halo Halo 97.1 |
| Programming | |
| Language(s) | Cebuano, Filipino |
| Format | OPM |
| Network | Halo Halo Radio |
| Ownership | |
| Owner |
|
| History | |
First air date | 1996 |
Former names |
|
Call sign meaning | Ultimate Radio (former branding) |
| Technical information | |
Licensing authority | NTC |
| Power | 10,000 watts |
| ERP | 50,000 watts |
| Links | |
| Webcast | Listen Live (via Shoutcast) |
DXUR (97.1 FM), broadcasting as Halo Halo 97.1, is a radio station owned and operated by Viva South, Inc., a subsidiary of Viva Entertainment. The station's studio and transmitter are located at Unit 49, 4th Floor, Landco Corporate Center Bldg., J.P. Laurel Ave., Bajada, Davao City. It operates daily from 5:00 AM to 10:00 PM.[1]
History
The station was launched in 1996 as UR97 Ultimate Radio, carrying a CHR/Top 40 format. In 2010, after the success of a daily Christian program, the station rebranded as Mango Radio and carried a christian radio format.
In 2013, Viva South, Inc. acquired the franchises of Ultimate Entertainment Inc., prompting Mango Radio to move its broadcasts online and later revived via 102.7 FM in 2016. In January 2015, the station went back on air as Oomph Radio, carrying a CHR/Top 40 format. It was manned by jocks, most of them who used to work with the defunct Mix FM. In June 2016, the station rebranded back to UR97 and added 70s, 80s and 90s to its playlist, despite retaining its format. However, the following month, Oomph Radio returned on air. In February 2017, the Oomph Radio brand was retired once again due to management decision.[2][3]
On May 1, 2017, the station was relaunched as Halo Halo, the first and only FM station in each city playing only Original Pilipino Music.[4][5]
In August 2024, most of sole Halo Halo station in Cebu had takeover by Cebu-based Tops Media Cebu Corporation under an airtime lease and relaunched in the TMC (Tops Media Center) brand, leaving its radio stations in Davao and Zamboanga as the remain stations of the Halo Halo Radio network under Viva's radio operations.
Halo Halo Stations
| Branding | Callsign | Frequency | Power (kW) | Coverage |
|---|---|---|---|---|
| Halo Halo 97.1 | DXUR | 97.1 MHz | 20 kW | Davao City |
| Halo Halo 103.5 | DXUE | 103.5 MHz | 10 kW | Zamboanga City |
References
- ^ RadioOnlineNow (May 2, 2017). "Listen to Halo Halo Radio 97.1 FM Davao Formerly Oomph Radio, Streaming Live". Radio Online Now. Retrieved September 27, 2023.
- ^ "Introducing Oomph Radio 97.1". SUNSTAR. January 20, 2015. Retrieved September 27, 2023.
- ^ DavaoBase.com, Chito | (April 20, 2016). "Joey Sy-Domingo: The Signature Voice of Modern Davao Media". DavaoBase. Retrieved September 27, 2023.
- ^ "VIVA launches launches all-OPM radio station". Retrieved September 27, 2023 – via PressReader.
- ^ Halo Halo Radio boosts Pinoy pop in the south