Cebon
| Company type | SARL |
|---|---|
| Industry | Food industry |
| Founded | 1997 in Oran, Algeria |
| Headquarters | Oran , Algeria |
| Products | El Mordjene |
| Website | cebon |
Cebon, founded in 1997, is a family business from Algeria of SARL type, specialized in the production of food products under the brand El Mordjene.
The company gained popularity in 2024 in France for its spread products thanks to TikTok.
History
As an SARL company[1], based in Oran, this family business[2] was founded in 1997. It produced food products for pastry[3] under the brand El Mordjene[1], such as spreads[4][5][6], honey[7], whipped cream[8], food coloring[9], vegetable fat[10], powdered sugar[11], and corn starch[12].
Due to a viral trend on social media like TikTok[13], initially through Algerian influencers and later those from the Algerian diaspora[14], the company experienced a surge in demand for its spread products in 2024, which had been produced since 2021[1]. It was also tested by French influencers[15]. In France, where it was sold by select grocery stores and imported via the shuttle trade[15][16], it quickly sold out[17]. This high demand drove up prices in France[18].
Awards
The range of spreads was voted product of the year by a panel of Algerian consumers in 2022, 2023, and 2024[1].
References
- ^ a b c d "El Mordjene spread: discover the secrets behind the success of Algeria's Nutella". TSA. TSA - Tout sur l'Algérie. 20 August 2024. Retrieved 10 September 2024..
- ^ "Video. "I sold 5000 in one summer": this Algerian spread product that the world is craving". leparisien.fr. Le Parisien. 7 September 2024. Retrieved 10 September 2024..
- ^ Dievart, Thomas (24 August 2024). "El Mordjene spread: why this almost unknown product is suddenly a hit in France". Courrier picard. Courrier picard. Retrieved 10 September 2024..
- ^ "El Mordjene spread - Cebon - 700g". dz-fr.openfoodfacts.org. 15 August 2021. Retrieved 10 September 2024..
- ^ "El Mordjene grilled hazelnut cream - Cebon - 350g". fr.openfoodfacts.org. 30 April 2022. Retrieved 10 September 2024..
- ^ "Crunch of grilled hazelnuts". dz-fr.openfoodfacts.org. 12 December 2021. Retrieved 10 September 2024..
- ^ "Miel el mordjen - Cebon - 1kg". fr.openfoodfacts.org. 7 February 2023. Retrieved 10 September 2024..
- ^ "Crème chantilly - El Mordjene (Cebon)". dz-fr.openfoodfacts.org. 30 June 2024. Retrieved 10 September 2024..
- ^ "El mordjene". fr.openfoodfacts.org. 2 June 2023. Retrieved 10 September 2024..
- ^ "El Mordjene - 500g". fr.openfoodfacts.org. 23 August 2024. Retrieved 10 September 2024..
- ^ "Sucre glace". fr.openfoodfacts.org. 1 November 2019. Retrieved 10 September 2024..
- ^ "Corn starch - El Mordjene - 300g". dz-fr.openfoodfacts.org. 20 January 2022. Retrieved 10 September 2024..
- ^ "El Mordjene: an Algerian spread that's driving social media crazy". RTL. Retrieved 10 September 2024..
- ^ ""It beats Nutella": why this Algerian spread is all the rage on social media?". 750g. Retrieved 10 September 2024..
- ^ a b "El Mordjene: an Algerian spread in high demand in France". TSA. TSA - Tout sur l'Algérie. 11 September 2024. Retrieved 11 September 2024..
- ^ "Algerian spread El Mordjene, our little secret revealed". Libération. Libération. Retrieved 11 September 2024..
- ^ "El Mordjene spread: what is this highly sought-after product and what does it contain?". RMC Conso. Retrieved 10 September 2024..
- ^ "Food: Where does the El Mordjene spread that is all the rage on social media come from?". L'Union. Journal L'Union. 24 August 2024. Retrieved 10 September 2024..
