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Geomarketing

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Geo (Marketing) is a discipline within Marketing-Analysis which uses geographic information or Geolocation in the process of planning and implementation of marketing activities. Geo-Marketing analyses peculiarities of a specific geographic area and tries to incorporate the conclusions into the design of a marketing activity by tailoring it to the needs of this area.

Geo-Marketing software

Geo-Marketing is typically associated with Geolocation software. Geo-Marketing software is a tool for displaying data that has a geographical context, that is, it can be linked to a geographic region or area.

Geo-Marketing software can be used to:

  • tells you where the customers are
  • visualize any data in a geographic context by linking it to a digital map.
  • locate the computer on a digital map
  • calculate summary information for specific areas
  • select customers within specific areas
  • select customers with a certain radius of a point
  • using micro-geographic segmentation select customers similar to a specific type in the rest of the country
  • solve problems regarding location of a new outlet

See also

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