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The MDNA Tour

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The MDNA Tour
Tour by Madonna
File:Madonna World Tour 2012 poster.jpg
Promotional tour poster
Associated albumMDNA
Start dateMay 31, 2012 (2012-05-31)
End dateDecember 22, 2012 (2012-12-22)
Legs4
No. of shows3 in Asia
30 in Europe
45 in North America
10 in South America
88 Total
Madonna concert chronology

The MDNA Tour[1][2] is the ninth concert tour by American entertainer Madonna. It promotes her twelfth studio album, MDNA. Beginning in Tel Aviv, Israel, the tour would visit Asia, Europe and the Americas. It features the singer's first concert appearances in Colombia, Ukraine, Scotland and the United Arab Emirates. It will follow her record-breaking Sticky & Sweet Tour and is the second concert tour under her 360 deal with Live Nation Entertainment.

Background

File:MadonnaMDNATelAviv.jpg
Madonna performing "Revolver" during her concert in Tel Aviv, Israel

After performing at Hope for Haiti telethon, MTV News, stated the singer will feature the cast of Glee on the forthcoming tour.[3] The gesture was a show of appreciation for the episode featuring Madonna's hits. This information was later followed by fansite DrownedMadonna releasing a proposed tour itinerary from Live Nation.[4] The report showed the singer playing a stadium-exclusive tour beginning in New Zealand. It also showed dates in Australia, China, Southeast Asia, Europe and North America. Days later, many media outlets around the world posted the itinerary, causing Live Nation to respond to the report's authenticity.[5]

While promoting her first feature film, W.E., Madonna partnered with Smirnoff to produce a global dance contest. Called the "Smirnoff Nightlife Exchange Project", the contest asked for dancers to submit footage to becoming a dancer on the singer's forthcoming tour.[6] Eleven finalists performed for Madonna and fans at the Roseland Ballroom in November 2011, where Madonna also debuted her new single, "Give Me All Your Luvin'". The winner of the contest was Charles Riley (known as Lil Buck).[7]

Amongst the promotion, many outlets reported news of the tour. Israeli news site Ynet announced that Madonna was in negotiations to perform in Tel Aviv in May 2012.[8] Additionally, the Evening Standard confirmed a show at Hyde Park during the 2012 Summer Olympics.[9] Reports from Turkish newspaper Radikal showed the singer was in negotiations to perform in Abu Dhabi.[10] Madonna's manager, Guy Oseary confirmed the tour on his Twitter account in December 2011. He also stated South Africa was a possibility following the success of the U2 concerts.[11]

The tour was officially announced on February 7, 2012, following the singer's performance at the Super Bowl XLVI Bridgestone Halftime Show.[12] The tour is expected to have 90 performances, becoming Madonna's longest tour to date. In March 2012, the singer used social networks to promote the forthcoming tour and album.[13] On Twitter, the official title of the tour was announced.[14] The concert tickets range in price from around $45 to more than $350. Some premium-priced ticket packages run $600 per person.[15] Receiving complaints that her live shows are too expensive, Madonna told Newsweek: "Start saving your pennies now. People spend $300 on crazy things all the time, things like handbags. So work all year, scrape the money together and come to my show. I'm worth it."[16]

Development

Madonna performing "Express Yourself" during her concert in Tel Aviv, Israel

First rehearsals began in February 2012 in New York City. The rehearsals on a real stage began May 1, 2012 at the Nassau Veterans Memorial Coliseum. The triangle-shaped stage of the tour consists of two walkways for Madonna to wade into the crowd and an enclosed area where fans can get close to the stage. There is also a huge, three-part video screen that promoters have called the largest in the world.[17] The tour was initially planned to start in Tel Aviv, Israel on May 29, 2012, but was rescheduled to May 31 due to production delays.[18] During a Facebook chat with Jimmy Fallon, Madonna announced the first section of the show is "pretty violent" and she would utilize slacklining in one performance.[19] Madonna reunites with her long-time designer Jean Paul Gaultier to create the costumes for the tour. She stated, "[Gaultier is] kind of godfathering the costumes for a section of my show, with all my dancers. I'm really happy he's doing it, because he's such a genius." Madonna also works with designers Arianne Phillips and Givenchy's Riccardo Tisci.[20]

Reception

Critical

Madonna performing "Like a Prayer" in Barcelona

The MDNA tour has garnered mostly positive reviews from commentators. Niv Elis from The Jerusalem Post described the show in Tel Aviv as an "assault on the senses". He further comments, "Despite the confused ideas underlying the performance, it’s difficult to imagine somebody not enjoying a Madonna concert. Say what you will about the Kabbalah-studying, gun-toting, fashionista of pop music – and everyone has something to say – but the woman knows how to put on a good show".[21] The Berliner Morgenpost wrote: "Madonna live in 2012 is still magical and unmatched," [22] Spanish newspaper La Vanguardia said "the blonde ambition lights up with her art and magic a packed Palau Sant Jordi," [23] while newspaper El País said "Madonna shows her intelligence, femininity and elegance in a danceable and spectacular show," [24] [25] Saeed Saeed from the The National states the performance in Abu Dhabi saw Madonna "bearing her soul". He says, "While her previous Sticky and Sweet tour saw her lightly poking fun at herself and her various musical guises throughout the years, this concert was at times brutally dark and suffocating and as much an emotional exorcism as a performance".[26] The Hollywood Reporter wrote that: "With three decades of superstardom under her belt, Madonna has pretty much perfected the art of mass entertainment with a hint of scandal. So it should come as no surprise, even in the Holy Land, that her show would open with a giant cross, the clang of a church bell and cloaked clergymen"; while the show was given a positive review, the fact that the tour contains many songs from the MDNA album was criticized.[27]

Despite the previously positive reviews, Madonna's shows at Paris's Stade de France and London's Hyde Park were criticised by commentators. French critics and fans harshly criticised the singer's perceived lack of spontaneity, her alleged lip-synching and the show's lack of maturity and artistry.[28][29][30][31] The London Evening Standard wrote that Madonna left "Hyde Park crowds confused and bored by dreary set and low volume"[32] while Daily Mail reported hundreds of fans walking out of the concert before it ended.[33] The Portugal News also reported that "Madonna showed some vocal difficulties throughout the show."[34] However, "The Daily Telegraphh" gave to the show 4/5 stars and wrote: "The real highlight of this show was a stripped back version of Like A Virgin [...] Madonna proved herself more than equal to be challenge of all her young pretenders".[35]

Commercial

Following the tickets sale opening, many venues were sold out. In Tel Aviv, 33,000 tickets for the show at Ramat Gan Stadium sold out within a number of weeks.[36] Madonna's first ever show in Abu Dhabi had fans lined up in front of the Virgin Megastore for tickets of 24 hours before they went on general sale.[37] All initial 22,000 tickets sold out in record-breaking one hour, prompting the promoter to add the second date there, which in turn sold out within a week.[38][39] In Turkey, 47,000 tickets for the show in Istanbul sold out in four days.[40]In the United States, 60,000 tickets for a show in Yankee Stadium, New York City sold out in 20 minutes.[41] Tickets for the show in Kansas City sold out in 12 minutes, while the show in Houston sold out in less than an hour.[42][43] In Canada, the concert at the Bell Centre sold 16,000 tickets in 20 minutes, along with the show at the Plains of Abraham, selling 65,000 tickets in one hour.[44] In Ottawa, 15,000 tickets for the show in Scotiabank Place sold out in 21 minutes, becoming the fastest-selling concert in the arena's 16-year history, beating out previous record holder AC/DC in 2009.[45] All available tickets for Madonna's first date in Amsterdam sold out in 30 minutes.[46] In Colombia, 38,000 tickets for her first concert in Medellín sold exclusively during the pre-sale and remaining 2,000 tickets for the public sale sold out in three hours.[47][48]Madonna's first show in Medellín sold out in a record breaking 15 hours prompting the promoter to add the second date there. 15,000 pre-sale tickets for the second Medellín date sold out. Madonna also sold more than 100,000 tickets in two days for three shows in Brazil.[49]

Faced with media claims that the tour was underperforming, Arthur Fogel, chairman of Live Nation Global Touring made an announcement on April 19, 2012 that the tour is on track to be among the Top 10 tours of all time. He also claimed that more than 1.4 million tickets have been already sold, banking about US$214 million for an average in the US$2.7 million per show in a mix of stadiums and arenas.[50] As of May 10, 2012, Madonna has sold a total of 653,000 tickets in North America and about 30,000 tickets remain available for the 36 shows in the United States.[15] The tour sold out in Paris [51] and Birmingham [52] but failed to sell out in Portugal [53], London [54] and Edinburgh. [55]

Controversy

Madonna performing "Vogue" during her concert in Barcelona, Spain

During the song "Nobody Knows Me" in her concert in Tel Aviv on May 31, 2012, during a morphing collage the face of French far right politician Marine Le Pen appeared on the screen with a swastika on her forehead.[56][57][58][59][60][61] Le Pen has threatened to sue Madonna should this happen during her concert in France on July 14, 2012, also known as Bastille Day, the French National Day.[56][57][58][59][60] She also accused her of kidnapping her adopted children from Malawi.[56][59] Louis Aliot admitted he was disappointed in Madonna for her action.[59][60] Socialist French government spokesperson Najat Vallaud-Belkacem has also expressed her disappointment.[60][61]

While performing her song "Human Nature" in her concert in Istanbul on June 7, 2012, Madonna briefly exposed her right breast to the audience, before covering it up again.[62] This prompted some criticism about her age, with one critic, Sophie Wilkinson, asking, "at 53, is she too old to be getting a boob out?"[63] The Sun notes, "Her actions may have been offensive to some members of her audience, as Turkey is a traditionally Islamic country, with a largely Muslim population" before noting that "Perhaps fans shouldn't have been surprised - as she did warn them, writing No Fear on her back."[64] On the other hand, Amy Odell from BuzzFeed said that criticizing the gesture based on her age send "a very archaic message", adding that "Women who are 53 still have breasts and... sex drives!". [65] Three days later, The Sun published an article entitled, "Madonna was right to bare her boob at 53." Three readers of the publication recreated the pose, photographed it, and sent it in to the publication to show their support for Madonna "as a positive role model for older women." While some initially claimed Madonna as "clingy" and "desperate", Sarah Angotti, also 53, counters, "I felt nervous when I pulled my bra down but that’s only natural — Madonna probably did too. But then I felt empowered, it was an incredible feeling." She goes on to say about Madonna, "She looks incredible now — better than a woman half her age and better than many of the young girls in the charts now" before commenting on the criticism of Madonna exposing her breast as a parent, "If she is a good mother that’s all that matters." Tina Shaw, also 53, argues Madonna "will not change" despite a double-standard between men and women, opining, "Women always seem to get the most flack when it comes to controversial situations. If it was a 53-year-old famous guy flashing his six-pack on stage, everyone would say, 'Wow, what a lad' but because it’s a woman everyone is saying, 'What an old bag'". Lastly, Sue Scadding, 53 as well, negates the controversy, pointing out that "there are topless women out on the beach every day and nobody bats an eyelid...I mean, it’s only a nipple for goodness sake."[64]

Opening acts

Madonna performing "Gang Bang"

Setlist

  1. "The Prayer Overture" (Kalakan Trio Intro) (contains excerpts of "Lekhah Dodi" and "Birjina Gaztetto bat Zegoen")
  2. "Girl Gone Wild" (contains elements of the Offer Nissim Remix, along with excerpts of "Material Girl" and "Give It 2 Me")
  3. "Revolver"
  4. "Gang Bang"
  5. "Papa Don't Preach"
  6. "Hung Up" (contains elements of "Girl Gone Wild")
  7. "I Don't Give A"
  8. "Best Friend" (Remix) (Video Interlude) (contains excerpts from "Heartbeat")
  9. "Express Yourself" (contains excerpts of "Born This Way" and "She's Not Me")
  10. "Give Me All Your Luvin'" (Just Blaze Remix)
  11. "Turning Up The Hits" (Video Interlude) (contains excerpts of "Holiday", "Into the Groove", "Lucky Star", "Like A Virgin", "4 Minutes", "Ray of Light", and "Music")[70]
  12. "Turn Up the Radio" (contains elements of the Leo Zero Remix)
  13. "Open Your Heart (contains elements of "Sagarra Jo")
  14. "Masterpiece"
  15. "Justify My Love" (Remix) (Video Interlude)
  16. "Vogue"
  17. "Candy Shop" (contains elements of "Ashamed of Myself", along with excerpts of "Erotica")
  18. "Human Nature"
  19. "Like a Virgin" (contains elements of "Evgeni’s Waltz")
  20. "Nobody Knows Me" (Remix) (Video Interlude)
  21. "I'm Addicted"
  22. "I'm a Sinner" (contains elements from "Cyber-Raga")
  23. "Like a Prayer"
  24. "Celebration" (Benny Benassi Remix, along with elements of "Girl Gone Wild")

Sources:[71]

Tour dates

Date City Country Venue
Asia[72]
May 31, 2012 Tel Aviv Israel Ramat Gan Stadium
June 3, 2012 Abu Dhabi United Arab Emirates du Arena
June 4, 2012
Europe[72]
June 7, 2012 Istanbul Turkey Türk Telekom Arena
June 12, 2012 Rome Italy Stadio Olimpico
June 14, 2012 Milan San Siro
June 16, 2012 Florence Stadio Artemio Franchi
June 20, 2012 Barcelona Spain Palau Sant Jordi
June 21, 2012
June 24, 2012 Coimbra Portugal Estádio Cidade de Coimbra
June 28, 2012 Berlin Germany O2 World
June 30, 2012
July 2, 2012 Copenhagen Denmark Parken Stadium
July 4, 2012 Gothenburg Sweden Ullevi
July 7, 2012 Amsterdam Netherlands Ziggo Dome
July 8, 2012
July 10, 2012 Cologne Germany Lanxess Arena
July 12, 2012 Brussels Belgium Stade Roi Baudouin
July 14, 2012 Paris France Stade de France
July 17, 2012[A] London England Hyde Park
July 19, 2012 Birmingham National Indoor Arena
July 21, 2012[B] Edinburgh Scotland Murrayfield Stadium
July 24, 2012 Dublin Ireland Aviva Stadium
July 26, 2012[C] Paris France Olympia
July 29, 2012 Vienna Austria Ernst-Happel-Stadion
August 1, 2012 Warsaw Poland National Stadium
August 4, 2012 Kiev Ukraine Olympic Stadium
August 7, 2012 Moscow Russia Olimpiyskiy
August 9, 2012 Saint Petersburg SKK Peterburgsky
August 12, 2012 Helsinki Finland Helsinki Olympic Stadium
August 15, 2012 Oslo Norway Telenor Arena
August 18, 2012 Zurich Switzerland Letzigrund
August 21, 2012 Nice France Stade Charles-Ehrmann
North America[72]
August 28, 2012 Philadelphia United States Wells Fargo Center
August 30, 2012 Montreal Canada Bell Centre
September 1, 2012 Quebec City Plains of Abraham
September 4, 2012 Boston United States TD Garden
September 6, 2012 New York City Yankee Stadium
September 8, 2012
September 10, 2012 Ottawa Canada Scotiabank Place
September 12, 2012 Toronto Air Canada Centre
September 13, 2012
September 15, 2012 Atlantic City United States Boardwalk Hall
September 19, 2012 Chicago United Center
September 20, 2012
September 23, 2012 Washington, D.C. Verizon Center
September 24, 2012
September 29, 2012 Vancouver Canada Rogers Arena
September 30, 2012
October 2, 2012 Seattle United States KeyArena
October 3, 2012
October 6, 2012 San Jose HP Pavilion at San Jose
October 7, 2012
October 10, 2012 Los Angeles Staples Center
October 11, 2012
October 13, 2012 Las Vegas MGM Grand Garden Arena
October 14, 2012
October 16, 2012 Phoenix US Airways Center
October 18, 2012 Denver Pepsi Center
October 20, 2012 Dallas American Airlines Center
October 21, 2012
October 24, 2012 Houston Toyota Center
October 25, 2012
October 27, 2012 New Orleans New Orleans Arena
October 30, 2012 Kansas City Sprint Center
November 1, 2012 St. Louis Scottrade Center
November 3, 2012 Saint Paul Xcel Energy Center
November 4, 2012
November 6, 2012 Pittsburgh Consol Energy Center
November 8, 2012 Detroit Joe Louis Arena
November 10, 2012 Cleveland Quicken Loans Arena
November 12, 2012 New York City Madison Square Garden
November 15, 2012 Charlotte Time Warner Cable Arena
November 17, 2012 Atlanta Philips Arena
November 19, 2012 Miami American Airlines Arena
November 20, 2012
November 24, 2012 Mexico City Mexico Foro Sol
November 25, 2012
South America[72][73]
November 28, 2012 Medellín Colombia Estadio Atanasio Girardot
November 29, 2012
December 2, 2012 Rio de Janeiro Brazil Parque dos Atletas
December 4, 2012 São Paulo Estádio do Morumbi
December 5, 2012
December 9, 2012 Porto Alegre Estádio Olímpico Monumental
December 13, 2012 Buenos Aires Argentina River Plate Stadium
December 15, 2012
December 19, 2012 Santiago Chile Estadio Nacional Julio Martínez Prádanos
December 22, 2012 Córdoba Argentina Estadio Mario Alberto Kempes
Cancellations and rescheduled shows
May 29, 2012 Tel Aviv, Israel Ramat Gan Stadium Rescheduled to May 31, 2012[18]
June 11, 2012 Zagreb, Croatia Stadion Maksimir Cancelled[74]
December 1, 2012 Rio de Janeiro, Brazil Parque Olímpico Cidade do Rock Rescheduled to December 2, 2012

Additional notes

  • C^ At the upcoming July 26, 2012 performance at Olympia, it is said that Madonna will peform a mashup of "Beautiful Killer" and "Die Another Day" during the first section of the show.[79]

Box office score data

Venue City Tickets Sold / Available Gross Revenue
Ramat Gan Stadium Tel Aviv 33,457 / 33,457 (100%) $4,339,876[80]
du Arena Abu Dhabi 45,722 / 45,722 (100%) $8,053,500[80]
Turk Telekom Arena Istanbul 47,789 / 47,789 (100%) $6,219,598[80]
Stadio Olimpico Rome 36,658 / 36,658 (100%) $2,835,542[80]
Stadio San Siro Milan 53,244 / 53,244 (100%) $5,624,570[80]
Stadio Artemio Franchi Florence 42,434 / 42,434 (100%) $4,252,680[80]
Palau Sant Jordi Barcelona 33,178 / 33,178 (100%) $3,893,274[80]
Estadio Cidade de Coimbra Coimbra 33,597 / 33,597 (100%) $3,156,022[80]
O2 World Berlin 25,481 / 25,481 (100%) $3,679,378[80]
Parken Stadion Copenhagen 29,416 / 29,416 (100%) $2,980,465[80]
Ullevi Gothenburg 36,472 / 36,472 (100%) $4,510,807[80]
Ziggo Dome Amsterdam 29,172 / 29,172 (100%) $3,777,245 [81]
Lanxess Arena Cologne 14,489 / 14,489 (100%) $1,775,841[81]
Stade Roi Baudouin Brussels 36,778 / 36,778 (100%) $3,676,447[81]
TOTAL 497,887 / 497,887 (100%) $58,775,245

Personnel

Source:[82][83]

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  58. ^ a b Madonna's Marine Le Pen Nazi Depiction Lands Singer In Hot Water, The Huffington Post, 06/04/2012
  59. ^ a b c d Quand Madonna lie Le Pen et Hitler, Le Journal du Dimanche, 4 June 2012
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  61. ^ a b Madonna assimile Le Pen à Hitler, «malheureux» selon Najat Vallaud-Belkacem, La Croix, 4 June 2012
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  63. ^ Sophie Wilkinson,Madonna Flashes During Instanbul Gig, Heat World, 09 Jun 2012
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  65. ^ Leave Madonna's 53-Year-Old Breast Alone
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