Pams (brand)
 | |
| Company type | Private label[1] |
|---|---|
| Industry | Food |
| Headquarters | New Zealand |
Area served | New Zealand |
| Products | Groceries |
| Parent | Foodstuffs |
| Website | pams.co.nz |
Pams (previously Pam's) is a New Zealand company, owned by Foodstuffs,[1] which also owns New World, Pak'n Save, Four Square and Route and Retail Distribution. Pams sources and brands a wide range of supermarket goods as a house brand.
History
Pams was formed in 1937 by Four Square supermarkets. In 2013 the pams old logo is back old brands,four square,pak n save and new world
Advertising
In 2000 celebrity chef Jamie Oliver signed up on advertisements for Pam's, with the company also sponsoring Oliver's television show Oliver's Twist.[2]
References
- ^ a b Chan, Karen (December 8, 2005). "Private approach pays off". The New Zealand Herald. Retrieved January 29, 2010.
- ^ "Pam's happy to serve up big helpings of Oliver". The New Zealand Herald. September 5, 2002. Retrieved 29 January, 2010.
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External links
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