Pams (brand)
| File:Pams.gif | |
| Company type | Private label[1] |
|---|---|
| Industry | Food |
| Headquarters | New Zealand |
Area served | New Zealand |
| Products | Groceries |
| Parent | Foodstuffs |
| Website | pams.co.nz |
Pams (previously Pam's) is a New Zealand company, owned by Foodstuffs,[1] which also owns New World, Pak'n Save and Four Square. Pams sources and brands a wide range of supermarket goods as a house brand. Some combinis in Japan have started to stock products for example that one by the train station in Nabari has pams chicken chips.
History
Pams was formed in 1937 by Four Square supermarkets.
Advertising
In 2000 celebrity chef Jamie Oliver signed up on advertisements for Pam's, with the company also sponsoring Oliver's television show Oliver's Twist.[2]
References
- ^ a b Chan, Karen (December 8, 2005). "Private approach pays off". The New Zealand Herald. Retrieved January 29, 2010.
- ^ "Pam's happy to serve up big helpings of Oliver". The New Zealand Herald. September 5, 2002. Retrieved 29 January 2010.
External links
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