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This page is about Café Dudart. For other uses, see Jajapalu/sandbox (disambiguation).

Café Dudart
Native name
[카페 두다트] Error: {{Lang}}: unrecognized language tag: Korean (help)
Company typePublic
IndustryCoffee shop
FoundedOctober 2008; 16 years ago (2008-10)
Seoul, South Korea
Founder
Unknown
Headquarters강남구 신사동 642-15 Seoul, South Korea,
Seoul
,
South Korea
Number of locations
Unknown
Area served
Apgujeong
Key people
  • For Café Dudart in Apgujeong:
  • Jay Park
    (CEO and founder of AOMG)
  • Simon Dominic
    (Co-CEO and founder of AOMG)
Products
  • Coffee beverages
  • smoothies
  • tea
  • baked goods
  • sandwiches
Subsidiaries
  • Café Dudart Company

Café Dudart with AOMG


Websitehttp://http://www.cafedudart.com/

Café Dudart is a cafe chain in Seoul, South Korea.

History

[1] Café Dudart started it's business in October 2008 with Dart Coffee Co., Ltd., a roasting company which operates hundreds of cafes in Japan since 1945. In September 2011, the first Cafe Dudart opened in Jeonnam-dong, Mapo Gu.

Interior of the Pike Place Market location in 1977

Design

[2] Café Dudart aims to have a relaxing atmosphere for their costumers, yet have their employees work hard and with passion in order make the best quality coffee and pastries. Their goal is to create a "new history of global cafe culture" where the craftsmen treat coffee and costumers with never-enBding love.

Products

  1. Beverages

Coffee:

  • Espresso
  • Americano
  • Cappuccino
  • Cafe Latte
  • Vanilla Latte
  • Caramel Macchiato
  • Cafe Mocha
  • Cafe Affogato

Other:

  • Iced Honey Cinnamon Macchiato
  • Iced Sweet Potato Latte
  • Iced Maple Mocha
  • Iced Maple Latte
  • Honey Cinnamon Macchiato
  • Honey Sweet Potato Latte
  • Maple Mocha
  • Maple Latte
  • Blueberry Mojito
  • Strawberry Mojito
  • Mango Mojito Mango Mocha
  • Apple Mint Mocha
  • Spring Strawberry Lemon
  • Spring Strawberry Frappe with Häagen-Dazs
  • Spring 100% Strawberry Juice
  • Spring Strawberry Blooming
  • Strawberry Yogurt Smoothie
  • Blueberry Yogurt Smoothie
  • Plain Yogurt Smoothie
  • Green Tea Frappuccino
  • Salted Praline Frappuccino
  • Dark Chocolate Chip Frappuccino
  • Vanilla Caramel Frappuccino
  • Espresso Bean Frappuccino
  • Qingdao Hongxi Juice
  • Tomato Juice
  • Kiwi Juice
  • Orange Juice
  • Grapefruit Juice
  • Citrus Aid
  • Kiwi Aid
  • Orange Grapefruit Aid
  • Blue Lemonade
  • Blueberry Crush
  • Cranberry Crush
  • Hibiscus Lime Tea
  • Qingdao Hongxi with Honey
  • Aqua Mango
  • Citron Latte
  • Apple Mint Mojito
  • Salty Caramel Rusk Latte
  • Hawaiian Hibiscus
  • Elderberry
  • Strawberry Mint Tea
  • Earl Grey Tea
  • Yellow Mango Tea
  • Rooibos Sugarplum Tea
  • Hoji Tea Latte
  • Royal Milk Tea
  • Rooibos Latte
  • Green Tea Latte

Coffee Quality

[3] Café Dudart uses premium grade Brazilian beans as its main base, which is rich in coffee flavor, and is then blended with Ethiopian and Costa Rican beans. To give the best coffee flavor possible, Café Dudart only uses freshly harvested beans. [4] The coffee beans are then roasted with a W15 roasting machine from Giesen in the Netherlands and a TRL8 roasting machine from Bonmac Lucky in Japan.

Bakery

[5] Every pastry is made with premium ingredients and is baked directly at the store, and the pastries complement the coffee and other beverages that are served on the menu.

Other products

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Locations

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Facilities

Starbucks in Dortmund, Germany
Starbucks in İzmir, Turkey

Free Wi-Fi Internet access varies in different regions. In Germany, customers get unlimited free Wi-Fi through BT Openzone, and in Switzerland and Austria, customers can get 30 minutes with a voucher card (through T-Mobile).

Since 2003, Starbucks in the UK rolled out a paid Wi-Fi based on one-time, hourly or daily payment. Then, in September 2009, it was changed to a 100% free Wi-Fi at most of its outlets. Customers with a Starbucks Card are able to log-on to the Wi-Fi in-store for free with their card details, thereby bringing the benefits of the loyalty program in-line with the United States.[6] Beginning in July 2010, Starbucks offers free Wi-Fi in all of its US stores via AT&T and information through a partnership with Yahoo!. This is an effort to be more competitive against local chains, which have long offered free Wi-Fi, and against McDonald's, which began offering free wireless internet access in 2010.[7] On June 30, 2010, Starbucks announced it would begin to offer unlimited and free Internet access via Wi-Fi to customers in all company-owned locations across Canada starting on July 1, 2010.[8]

In October 2012, Starbucks and Duracell Powermat announced a pilot program to install Powermat charging surfaces in the tabletops in selected Starbucks stores in the Boston area.[9] Furthermore, Starbucks announced its support in the Power Matters Alliance (PMA) and its membership in the PMA board, along with Google and AT&T, in an effort to create "a real-world ecosystem of wireless power" through a universal wireless charging standard that customers could use to recharge smartphones.[10]

Starbucks launched a new Mobile Order & Pay app in Portland, Oregon on December 2015.[11] This includes a bar code in mobile. This bar code needs to be scanned by a small scanner at the counter. Customers can pay from their smartphone by just waving their phone off the scanner. In one-quarter, 16% of transactions were made through this mobile app.[citation needed]

Advertising

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Partnerships

There is one particular location of Café Dudart in Apgujeong-dong which is partnered with AOMG and opened on July 5, 2014. It is designed to allow fans of AOMG artists to go and relax and also for locals to hang out. Inside, the cafe is decorated with pictures of AOMG artists, including Jay Park and Simon Dominic, and to set the atmosphere, music from AOMG artists, such as Gray (singer) and Hoody is played, as well as music from other Korean R&B and Hip-Hop artists. Merchandise is also sold inside, such as t-shirts, clocks with the AOMG logo, albums, autographed mugs, and more.

Unlike other Café Dudart locations, this one that is partnered with AOMG sells food such as chowder, hot dogs, and chicken sandwiches.

Market strategy

Starbucks footprint in the United States, showing saturation of metropolitan areas

Some of the methods Starbucks has used to expand and maintain their dominant market position, including buying out competitors' leases, intentionally operating at a loss, and clustering several locations in a small geographical area (i.e., saturating the market), have been labeled anti-competitive by critics.[12] For example, Starbucks fueled its initial expansion into the UK market with a buyout of Seattle Coffee Company but then used its capital and influence to obtain prime locations, some of which operated at a financial loss. Critics claimed this was an unfair attempt to drive out small, independent competitors, who could not afford to pay inflated prices for premium real estate.[13]

While relations with independent coffeehouse chains have been strained, some owners have credited Starbucks with educating customers on coffee.[14]

References

  1. ^ "http://www.cafedudart.com/story_04.php". www.cafedudart.com (in Korean). Retrieved February 16, 2017. {{cite web}}: External link in |title= (help)
  2. ^ "http://www.cafedudart.com/story_04.php". www.cafedudart.com (in Korean). Retrieved February 16, 2017. {{cite web}}: External link in |title= (help)
  3. ^ "http://www.cafedudart.com/story_01.php". www.cafedudart.com (in Korean). Retrieved February 16, 2017. {{cite web}}: External link in |title= (help)
  4. ^ "http://www.cafedudart.com/story_02.php". www.cafedudart.com (in Korean). Retrieved February 16, 2017. {{cite web}}: External link in |title= (help)
  5. ^ "http://www.cafedudart.com/story_01.php". www.cafedudart.com (in Korean). Retrieved February 16, 2017. {{cite web}}: External link in |title= (help)
  6. ^ "Free Wi-Fi at all Starbucks for Reward Card holders". The London Insider. September 23, 2009. Retrieved October 24, 2010.
  7. ^ "Starbucks to Offer Free Wi-Fi". The New York Times. June 14, 2010.
  8. ^ "Starbucks unlimited free Wi-Fi Internet Canada". Business2press.com. June 30, 2010. Retrieved October 24, 2010.
  9. ^ Kirsner, Scott (October 29, 2012). "Starbucks picks Boston for pilot test of wire less charging in partnership with Duracell Powermat". Boston.com. Retrieved October 29, 2012.
  10. ^ "Boston-area Starbucks testing wireless smartphone charging; Starbucks, Google and AT&T back PMA standard". October 29, 2012.
  11. ^ Top Mobile Trends (December 8, 2015). "Starbucks Launches First Mobile Order & Pay". Top Mobile Trends. Retrieved July 28, 2016.
  12. ^ Klein, Naomi (November 24, 2009). No Logo. New York: Picador. pp. 135–140. ISBN 978-1-4299-5649-9.
  13. ^ "Store Wars: Cappuccino Kings". BBC News. June 9, 2004. Retrieved November 13, 2011.
  14. ^ Wander, Jonathan (March 2010). "Ken Zeff". Pittsburgh Magazine.

Further reading

  • Behar, Howard with Janet Goldstein. (2007). It's Not About The Coffee: Leadership Principles from a Life at Starbucks, 208 pages. ISBN 1-59184-192-5.
  • Clark, Taylor. (2007). Starbucked: A Double Tall Tale of Caffeine, Commerce and Culture. 336 pages. ISBN 0-316-01348-X.
  • Michelli, Joseph A. (2006). The Starbucks experience: 5 principles for turning ordinary into extraordinary, 208 pages. ISBN 0-07-147784-5.
  • Pendergrast, Mark (2001) [1999]. Uncommon Grounds: The History of Coffee and How It Transformed Our World. London: Texere. ISBN 1-58799-088-1.
  • Schultz, Howard. and Dori Jones Yang. (1997). Pour Your Heart Into It: How Starbucks Built A Company One Cup At A Time, 350 pages. ISBN 0-7868-6315-3.
  • Simon, Bryant. (2009). Everything but the Coffee: Learning about America from Starbucks. 320 pages. ISBN 0-520-26106-2.
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