Hard seltzer
Hard seltzer, spiked seltzer or hard sparkling water is an alcoholic beverage containing carbonated water, alcohol, and often fruit flavoring.[1] In the US the alcohol is usually made by fermenting cane sugar; sometimes malted barley is used.[1] Hard seltzer products outside of the US have been found to use either neutral spirit[2], or fermentation of fruit[3]. The alcohol by volume is around 5%[4] and the calorie-content is relatively low.[5][6]
5th generation brewer, Nick Shields invented the beverage style with Spiked Seltzer, in Westport, Connecticut and brewed the first commercial batches in November, 2013. [7] The category saw a spike in popularity around 2018–2019 in the U.S.[1] As of 2019, in the U.S. the most popular brand is White Claw.[8] Hard seltzer is expected to generate $2.5 billion in sales in the US by 2021.[9] On the back of this popularity, hard seltzer brands have launched in numerous countries outside of the U.S., including in Canada[10], Australia[11] and the UK.[12] In February 2020, White Claw launched in Canada [13] and has a registered trademark in the UK[14].
References
- ^ a b c Jennings, Rebecca (August 20, 2019). "Hard seltzer is here to stay". Vox. Retrieved December 30, 2019.
- ^ www.leaf.tv https://www.leaf.tv/articles/alcohol-content-in-a-bottle-of-mikes-hard-lemonade/. Retrieved April 22, 2020.
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(help) - ^ "DRTY Hard Seltzer". DRTY Drinks. Retrieved April 22, 2020.
- ^ Bernstein, Joshua M. (June 21, 2019). "Like LaCroix, but With a Buzz". The New York Times. ISSN 0362-4331. Retrieved December 5, 2019.
- ^ Ritzen, Stacey. "Best White Claw Memes: Why Has the Hard Seltzer Gone Viral?". Dailydot.com. Retrieved August 3, 2019.
- ^ "Spiked Seltzer Is Now Out-Selling All Craft Beer – Best Spiked Seltzers". Delish.com. Retrieved August 3, 2019.
- ^ Boston Globe, Janelle Nanos. Feb 25,2016. "5th Generation Beermaker Tries to Tap New Market". Retrieved April 25, 2020.
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: CS1 maint: multiple names: authors list (link) CS1 maint: numeric names: authors list (link) - ^ Business, Jordan Valinsky, CNN. "Bud Light is coming out with hard seltzer". CNN. Retrieved December 5, 2019.
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:|last=
has generic name (help)CS1 maint: multiple names: authors list (link) - ^ "Disrupting The Drinks Menu: 95+ Beverage Brands Taking On The Holidays". CB Insights Research. December 19, 2019. Retrieved December 30, 2019.
- ^ "Vodka Soda In A Can Is The Low-Calorie Hit Taking B.C. By Storm". HuffPost Canada. August 20, 2019. Retrieved April 22, 2020.
- ^ "Hard Seltzer Has Arrived In Aus In Time For Your Annual Rebrand Into Basic Summer Binch". Pedestrian TV. October 24, 2019. Retrieved April 22, 2020.
- ^ Mcginn, Helen (February 23, 2020). "Cheers to the boozy water, says Femail drink expert HELEN McGINN". Mail Online. Retrieved April 23, 2020.
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: CS1 maint: url-status (link) - ^ "People In Toronto Lined Up Around The Block In The Cold For White Claw's Canadian Launch". www.narcity.com. February 29, 2020. Retrieved April 22, 2020.
- ^ beveragedaily.com. "Hard seltzers hit the UK - but will they see the same success as in the US?". beveragedaily.com. Retrieved April 22, 2020.