Jump to content

Mornflake

Add links
From Wikipedia, the free encyclopedia
The printable version is no longer supported and may have rendering errors. Please update your browser bookmarks and please use the default browser print function instead.

Mornflake
IndustryFood
FoundedCheshire, England (1941)
FounderPhilip Lea
Headquarters
Crewe
,
England
Number of locations
2 production sites
Key people
John Lea – owner
ProductsBreakfast cereal, oats
Websitewww.mornflake.com

Mornflake is a British brand of oat and oat-based breakfast cereals launched in 1941 in Crewe, Cheshire.

History

The Mornflake brand was first launched in 1941 by the Lea family at the height of World War II. The family had an existing oat milling business dating back to 1675 and the current managing director, John Lea, is a direct descendant of the original founder.[1] The company is one of the oldest companies in the UK and is one of Crewe’s larger employers alongside Bentley Motors.[2]

Mornflake Oats is the official shirt sponsor of football teams Crewe Alexandra F.C. and Altrincham F.C.[3] The Mornflake logo has appeared on Crewe shirts since 2005,[4] making it the longest continual agreement in the EFL,[5] and October 2024 saw the 1,000th game since Mornflake's shirt sponsorship began.[6] In June 2021, Crewe agreed a £500,000 naming rights deal with Mornflake; its Gresty Road ground will be called the "Mornflake Stadium" until at least 2024–25.[7][5]

Products

Porridge oats

  • Creamy Superfast Oats
  • Gluten Free Jumbo Oats
  • Gluten Free Porridge Oats
  • Organic Superfast Oats
  • Organic Oats
  • Scottish Jumbo Oats
  • Whole Jumbo Oats

Oatbran

  • Nuts & Seeds Heart Healthy Oatbran Granola
  • Original Heart Healthy Oatbran
  • Original Heart Healthy Oatbran Flakes
  • Very Berry Heart Healthy Oatbran Flakes

Oatmeal

  • Stoneground Oatmeal Fine (Grade 40)
  • Stoneground Oatmeal Medium (Grade 70)
  • Steel Cut Oatmeal Coarse

Muesli

  • Crispy Muesli Fruity
  • Crispy Muesli Date & Fig
  • Crispy Muesli Fruit, Nut & Seed
  • Crispy Muesli Nutty
  • Classic Muesli Fruit
  • Classic Muesli Fruit & Nut
  • Original Heart Healthy Oatbran Flakes
  • No Added Sugar Swiss Style Muesli

Granola

  • Crunchy Granola Hawaiian
  • Crunchy Granola Orchard
  • Crunchy Granola Original
  • Nuts & Seeds Heart Healthy Oatbran Granola
  • Classic Muesli Fruit
  • Classic Muesli Fruit & Nut
  • Original Heart Healthy Oatbran Flakes
  • No Added Sugar Granola Fruit, Nut & Seed
  • No Added Sugar Granola Simply Oat

Porridge sachets

  • Instant Porridge Golden Syrup Sachets
  • Instant Porridge Original Sachets

Breakfast cereal

  • Chocolatey Squares

References

  1. ^ "The mill of the people: meet the family behind Mornflake Oats | Sainsbury's Magazine". www.sainsburysmagazine.co.uk. Retrieved 17 April 2021.
  2. ^ BBC: Business tips from UK's oldest family firms, BBC News (15 January 2014). Retrieved: 13 June 2021.
  3. ^ Mornflake Sets New Record As Shirt Sponsor, Crewe Alexandra F.C., (27 February 2019). Retrieved: 13 June 2021.
  4. ^ "Mornflake Extend Shirt Sponsorship Deal". CreweAlex.net. 19 June 2020. Retrieved 24 March 2021.
  5. ^ a b Rial, Bradley (21 December 2023). "Crewe Alexandra extends with stadium sponsor Mornflake". The Stadium Business. Retrieved 2 July 2024.
  6. ^ "Alex to officially mark Mornflake's 1,000 game milestone". CreweAlex.net. 24 October 2024. Retrieved 25 October 2024.
  7. ^ "Crewe Alexandra: Gresty Road is rebranded as Mornflake Stadium". BBC Sport. 10 June 2021. Retrieved 13 June 2021.
Retrieved from "https://en.wikipedia.org/w/index.php?title=Mornflake&oldid=1253319013"