Get started with Merchant Center

To create your Merchant Center account, go to the Google Merchant Center sign-in page. Then, enter the Google Account email address and password you'd like to use to create the Merchant Center Account.

Go to Merchant Center

Get started

Signing up for Merchant Center takes just a few steps.

• You'll tell us about your business and where you sell your products, whether online, in a physical store, or both. Your business profile details are your store name, your business hours, your services. Your business information will be applied across the different features and tools that you use in Merchant Center. You can always edit it later.
• You'll select the checkout options that apply to your business. For example, do you sell online, in a physical store, or both? You can choose more than one, and change them later in your Merchant Center account if you need to.
• You'll need to provide and verify a valid phone number. This is so we can verify that you're the right contact for your business. We won't use this for any other reason, and this won't be shown to customers.
• You'll help us ensure we have the right information about your products. There are a few different options for getting your information from your website to Merchant Center. For example, Google will automatically add product information through your online store at sign-up or we’ll help choose the right option for you among other available ones.
• You'll let us know if you work with any third-party platforms. You might work with a third-party platform to show, promote, or sell your products across Google. For example, if you use Shopify, you can link your Shopify account to your Merchant Center account. This will automatically sync your Shopify products in Merchant Center for you. You can always modify these products or add more products in Merchant Center via the Product section.