While it is more traditional to become an influencer on your own, it now seems that companies will hire you as content creators and influencers to improve brand reach. The demand for content creators and influencers witnessed a significant increase in July compared to the year-ago period, a report by Indeed revealed.
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What data reveals
As per the report, there has been a significant increase in job postings and clicks related to "content creators" and "influencers" on the global job site. Without providing the number of job postings and job clicks during the given period, the report said the demand for content creators and influencers increased by 117 per cent in July as compared to the year-ago period.
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Far reaching impact
In the digital era where brands rely on digital platforms to communicate and engage with consumers, the roles of influencers and content creators are not insignificant anymore. They now offer avenues for creative expression and far-reaching impact, which reflects in the job market.
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'Influencer marketing capital'
The report called Bengaluru the "Influencer Marketing Capital of India". The highest number of job postings for influencer marketing roles were from Bengaluru, followed by Delhi-NCR and Mumbai, the report said. Jaipur, Surat and Indore have the least number of job postings for influencer marketing roles, it added.
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Becoming increasingly common
"While it is still possible to be a successful content creator or influencer on your own, it is becoming increasingly common for businesses to hire professionals in these roles," Indeed India Career Expert Saumitra Chand said. This trend is likely to continue in the future, as the demand for content creation continues to grow, he added.
