"Promotion" is a song by the American hip hop superduo ¥$, composed of rapper Kanye West and singer Ty Dolla Sign, from their second studio album, Vultures 2 (2024). The song features vocals from Future. Prior to the song's release, Adin Ross previewed a snippet in July 2024.
| "Promotion" | |
|---|---|
| Song by ¥$ and Future | |
| from the album Vultures 2 | |
| Released | August 3, 2024 |
| Length | 2:38 |
| Label | YZY |
| Songwriter(s) | |
| Producer(s) | |
Background and composition
editOn July 23, 2024, American influencer Adin Ross shared a snippet of "Promotion", revealing rapper Future's appearance.[1] At a concert in August, Ty Dolla Sign mistakenly said that Vultures 2 topped the US Billboard 200 prior to a performance of the song.[2] "Promotion" includes synthesizer tones and drum sounds.[3] West makes a lyrical reference to his hit single "Good Life" (2007), rapping "Like we always do it this..."[4][5]
Reception
edit"Promotion" was met with generally negative reviews from music critics. Writing for Slant Magazine, Paul Attard felt that West is not bothered with the song and called it "too-cutesy".[6] Gabriel Bras Nevares of HotNewHipHop was highly critical of the production, seeing the synth tones and drums as among the most generic work of 2024.[3] In a positive review at Billboard, Michael Saponara wrote that the song features West's strongest performance on the album as he utilizes his "Midas touch" and also praised Future's appearance.[5]
Charts
edit| Chart (2024) | Peak position |
|---|---|
| Canada (Canadian Hot 100)[7] | 80 |
| Global 200 (Billboard)[8] | 138 |
| New Zealand Hot Singles (RMNZ)[9] | 5 |
| UK Singles (OCC)[10] | 94 |
| UK Indie (OCC)[11] | 34 |
| US Billboard Hot 100[12] | 76 |
| US Hot R&B/Hip-Hop Songs (Billboard)[13] | 21 |
References
edit- ^ Cole, Alexander (July 24, 2024). "Kanye West, Future, & Ty Dolla Sign Collab Gets Previewed By Adin Ross: Listen". HotNewHipHop. Retrieved August 26, 2024.
- ^ Moore, Sam (August 13, 2024). "Ty Dolla $ign Mistakenly Celebrates 'Vultures 2' Going No. 1". HipHopDX. Retrieved August 26, 2024.
{{cite magazine}}: CS1 maint: url-status (link) - ^ a b Nevares, Gabriel Bras (August 6, 2024). "Kanye West & Ty Dolla Sign Vultures 2 Album Review". HotNewHipHop. Archived from the original on August 6, 2024. Retrieved August 26, 2024.
- ^ Kearse, Stephen (August 14, 2024). "Vultures 2". Pitchfork. Archived from the original on August 14, 2024. Retrieved August 24, 2024.
- ^ a b Saponara, Michael (August 5, 2024). "Ye & Ty Dolla $ign's 'Vultures 2' Album: Every Song Ranked From Worst to Best". Billboard. Archived from the original on August 6, 2024. Retrieved August 26, 2024.
- ^ Attard, Paul (August 5, 2024). "Kanye West and Ty Dolla $ign Vultures 2 Review: Phoned in and Disconnected". Slant Magazine. Archived from the original on August 6, 2024. Retrieved August 26, 2024.
- ^ "Kanye West Chart History (Canadian Hot 100)". Billboard. Retrieved August 26, 2024.
- ^ "Kanye West Chart History (Global 200)". Billboard. Retrieved August 26, 2024.
- ^ "NZ Hot Singles Chart". Recorded Music NZ. August 12, 2024. Retrieved August 26, 2024.
- ^ "Official Singles Chart Top 100". Official Charts Company. Retrieved August 26, 2024.
- ^ "Official Independent Singles Chart Top 50". Official Charts Company. Retrieved August 26, 2024.
- ^ "Kanye West Chart History (Hot 100)". Billboard. Retrieved August 26, 2024.
- ^ "Kanye West Chart History (Hot R&B/Hip-Hop Songs)". Billboard. Retrieved August 26, 2024.