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In 2017, investors injected €100 million to drive expansion, including wealthy families like [[Fentener van Vlissingen]] ([[SHV Holdings]]) and Hoyer ([[Heineken]]).<ref>{{Cite web |date=2017-03-29 |title=Onlinesupermarkt Picnic wekt interesse rijke families |url=https://www.volkskrant.nl/economie/onlinesupermarkt-picnic-wekt-interesse-rijke-families~b80e9e91/ |access-date=2024-10-22 |website=volkskrant.nl}}</ref> In 2020, they contributed to a €250 million round for a new distribution center,<ref>{{Cite web |date=2019-11-27 |title=Boodschapbezorger Picnic steekt 250 miljoen in gerobotiseerde distributiehal |url=https://nos.nl/artikel/2312248-boodschapbezorger-picnic-steekt-250-miljoen-in-gerobotiseerde-distributiehal |access-date=2024-10-22 |website=nos.nl |language=nl}}</ref> and in 2021, the company raised €600 million, with support from the [[Bill & Melinda Gates Foundation|Bill & Melinda Gates Foundation Trust]].<ref>{{Cite web |title=Picnic haalt €600 miljoen op bij stichting Bill Gates |url=https://www.marketingtribune.nl/online/nieuws/2021/09/picnic-haalt-600-miljoen-op-bij-bill-gates/index.xml |access-date=2024-10-22 |website=MarketingTribune |language=nl}}</ref><ref>{{Cite web |date=2021-09-16 |title=Online supermarkt Picnic haalt 600 miljoen op, Bill Gates stapt in |url=https://www.rtl.nl/economie/bedrijven/artikel/5254653/online-supermarkt-picnic-600-miljoen-bill-gates |access-date=2024-10-22 |website=RTL Nieuws & Entertainment |language=nl}}</ref>
In 2017, investors injected €100 million to drive expansion, including wealthy families like [[Fentener van Vlissingen]] ([[SHV Holdings]]) and Hoyer ([[Heineken]]).<ref>{{Cite web |date=2017-03-29 |title=Onlinesupermarkt Picnic wekt interesse rijke families |url=https://www.volkskrant.nl/economie/onlinesupermarkt-picnic-wekt-interesse-rijke-families~b80e9e91/ |access-date=2024-10-22 |website=volkskrant.nl}}</ref> In 2020, they contributed to a €250 million round for a new distribution center,<ref>{{Cite web |date=2019-11-27 |title=Boodschapbezorger Picnic steekt 250 miljoen in gerobotiseerde distributiehal |url=https://nos.nl/artikel/2312248-boodschapbezorger-picnic-steekt-250-miljoen-in-gerobotiseerde-distributiehal |access-date=2024-10-22 |website=nos.nl |language=nl}}</ref> and in 2021, the company raised €600 million, with support from the [[Bill & Melinda Gates Foundation|Bill & Melinda Gates Foundation Trust]].<ref>{{Cite web |title=Picnic haalt €600 miljoen op bij stichting Bill Gates |url=https://www.marketingtribune.nl/online/nieuws/2021/09/picnic-haalt-600-miljoen-op-bij-bill-gates/index.xml |access-date=2024-10-22 |website=MarketingTribune |language=nl}}</ref><ref>{{Cite web |date=2021-09-16 |title=Online supermarkt Picnic haalt 600 miljoen op, Bill Gates stapt in |url=https://www.rtl.nl/economie/bedrijven/artikel/5254653/online-supermarkt-picnic-600-miljoen-bill-gates |access-date=2024-10-22 |website=RTL Nieuws & Entertainment |language=nl}}</ref>

By 2021, Picnic operated 1,000 electric vehicles, delivering groceries to over 120 cities from 63 hubs. It expanded into Germany with 20 hubs and entered [[Valenciennes]], France for further growth.<ref>{{Cite web |title=Picnic start officieel in Frankrijk |url=https://www.emerce.nl/nieuws/picnic-start-officieel-frankrijk |access-date=2024-10-22 |website=Emerce |language=nl}}</ref>

In December 2021, the hub in [[Roosendaal]] and in July 2022, the hub in [[Almelo]] were destroyed by fires. Although the cause remains unknown,<ref>{{Cite web |title=Brandweer kan oorzaak van verwoesting Picnic-pand in Almelo niet vinden |url=https://myprivacy.dpgmedia.nl/consent?siteKey=bn4p6LpNGFRTXN8w&callbackUrl=https%3A%2F%2Fbackend.710302.xyz%3A443%2Fhttps%2Fwww.tubantia.nl%2Fprivacy-gate%2Faccept-tcf2%3FredirectUri%3D%252Falmelo%252Fbrandweer-kan-oorzaak-van-verwoesting-picnic-pand-in-almelo-niet-vinden%7Ea0ccf522 |access-date=2024-10-22 |website=tubantia.nl}}</ref> concerns about potential issues with the electric vans led Picnic to pull several delivery vehicles from the road.

In January 2024, Picnic secured an additional €355 million from investors, including [[Edeka]] and the Bill & Melinda Gates Foundation Trust, to support its growth.


== References ==
== References ==

Revision as of 13:50, 22 October 2024

Picnic
Founded2015; 9 years ago (2015)
HeadquartersAmsterdam, Netherlands
Number of locations
70 delivery hubs
10 distribution centers
Area served
Netherlands, Germany, France
RevenueIncrease €1.25 billion [1] (2023)
OwnerPicnic International
Websitewww.picnic.app

Picnic is a Dutch online supermarket. The company only delivers to homes and has no physical stores. It operates in the Netherlands (since 2015), Germany (2018), and France (2021).

History

The company was founded in 2015 by Michiel Muller, Bas Verheijen, and internet entrepreneurs Joris Beckers and Frederik Nieuwenhuys, former owners of Fredhopper, a webshop software company. Retail entrepreneur Gerard Scheij later joined the team.[2]

Picnic began operations in September 2015 in Amersfoort, expanding to nearby areas and cities like Utrecht, Almere, and The Hague within two years. It started delivering in Amsterdam in 2018.[3][4][5]

By late 2018, Picnic had five distribution centers and served over 60 cities. It increased deliveries in some areas to six days a week, using electric vehicles to minimize environmental impact.[6] By April 2017, Picnic had 100 electric delivery vans.[7]

In 2017, investors injected €100 million to drive expansion, including wealthy families like Fentener van Vlissingen (SHV Holdings) and Hoyer (Heineken).[8] In 2020, they contributed to a €250 million round for a new distribution center,[9] and in 2021, the company raised €600 million, with support from the Bill & Melinda Gates Foundation Trust.[10][11]

By 2021, Picnic operated 1,000 electric vehicles, delivering groceries to over 120 cities from 63 hubs. It expanded into Germany with 20 hubs and entered Valenciennes, France for further growth.[12]

In December 2021, the hub in Roosendaal and in July 2022, the hub in Almelo were destroyed by fires. Although the cause remains unknown,[13] concerns about potential issues with the electric vans led Picnic to pull several delivery vehicles from the road.

In January 2024, Picnic secured an additional €355 million from investors, including Edeka and the Bill & Melinda Gates Foundation Trust, to support its growth.

References

  1. ^ Amsterdam’s Picnic gets €355M funding; grows 40% to €1.25B in turnover in 2023 Silicon Canals, January 10, 2024
  2. ^ "Open dag websuper Picnic in Apeldoorn trekt 400 bezoekers". Apeldoorns Stadsblad. 2019-06-17. Archived from the original on 2019-06-17. Retrieved 2024-10-22.
  3. ^ Hallema, Tys (2016-06-29). "Picnic breidt uit naar Almere". www.distrifood.nl (in Dutch). Retrieved 2024-10-22.
  4. ^ "Online supermarkt Picnic komt naar Den Haag". ad.nl. 2017-03-30. Retrieved 2024-10-22.
  5. ^ "Online supermarkt Picnic komt richting Amsterdam". parool.nl. 2017-12-13. Retrieved 2024-10-22.
  6. ^ "Picnic stuurt elektrische wagens naar het westen". duurzaambedrijfsleven.nl. Archived from the original on 2017-03-19. Retrieved 2024-10-22.
  7. ^ "Honderdste bezorgwagentje van Picnic in Delft de weg op". picnic.nl. Archived from the original on 2018-01-29. Retrieved 2024-10-22.
  8. ^ "Onlinesupermarkt Picnic wekt interesse rijke families". volkskrant.nl. 2017-03-29. Retrieved 2024-10-22.
  9. ^ "Boodschapbezorger Picnic steekt 250 miljoen in gerobotiseerde distributiehal". nos.nl (in Dutch). 2019-11-27. Retrieved 2024-10-22.
  10. ^ "Picnic haalt €600 miljoen op bij stichting Bill Gates". MarketingTribune (in Dutch). Retrieved 2024-10-22.
  11. ^ "Online supermarkt Picnic haalt 600 miljoen op, Bill Gates stapt in". RTL Nieuws & Entertainment (in Dutch). 2021-09-16. Retrieved 2024-10-22.
  12. ^ "Picnic start officieel in Frankrijk". Emerce (in Dutch). Retrieved 2024-10-22.
  13. ^ "Brandweer kan oorzaak van verwoesting Picnic-pand in Almelo niet vinden". tubantia.nl. Retrieved 2024-10-22.
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