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How you are portrayed online is a vital part of any PR strategy, especially when that portrayal is negative. '''Online reputation management (ORM)''' is a developing field that encompasses [[public relations]] and [[search engine optimization]] to modify the information about a person or company that appears at the top of online search result lists.<ref>{{Citation | last = Kinzie | first = Susan | last2 = Nakashima | first2 = Ellen | title = Calling In Pros to Refine Your Google Image | newspaper = The Washington Post | pages = A01 | year = 2007 | date = 2007-07-02 | url = http://www.washingtonpost.com/wp-dyn/content/article/2007/07/01/AR2007070101355.html?hpid=artslot}}</ref> Implementing an ORM strategy is the only way you can measure what is being said about your company, product and business methods online. |
How you are portrayed online is a vital part of any PR strategy, especially when that portrayal is negative. '''Online reputation management (ORM)''' is a developing field that encompasses [[public relations]] and [[search engine optimization]] to modify the information about a person or company that appears at the top of online search result lists.<ref>{{Citation | last = Kinzie | first = Susan | last2 = Nakashima | first2 = Ellen | title = Calling In Pros to Refine Your Google Image | newspaper = The Washington Post | pages = A01 | year = 2007 | date = 2007-07-02 | url = http://www.washingtonpost.com/wp-dyn/content/article/2007/07/01/AR2007070101355.html?hpid=artslot}}</ref> Implementing an ORM strategy is the only way you can measure what is being said about your company, product and business methods online.<ref>{{Citation | last = Leake | first = William | title = Using SEO for Reputation Management | newspaper = Search Engine Watch | | year = 2008 | date = 2008-01-29 | url = http://searchenginewatch.com/showPage.html?page=3628265}}</ref> |
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==References== |
==References== |
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Revision as of 23:10, 31 January 2008
How you are portrayed online is a vital part of any PR strategy, especially when that portrayal is negative. Online reputation management (ORM) is a developing field that encompasses public relations and search engine optimization to modify the information about a person or company that appears at the top of online search result lists.[1] Implementing an ORM strategy is the only way you can measure what is being said about your company, product and business methods online.[2]
References
- ^ Kinzie, Susan; Nakashima, Ellen (2007-07-02), "Calling In Pros to Refine Your Google Image", The Washington Post, pp. A01
{{citation}}: CS1 maint: date and year (link) - ^ Leake, William (2008-01-29), "Using SEO for Reputation Management", Search Engine Watch
{{citation}}: Cite has empty unknown parameter:|1=(help)CS1 maint: date and year (link)
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