Mister Softee: Difference between revisions
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The Bronx and Manhattan and westchester depots have over 150 trucks in 2 location in the Bronx. Bronx is the only authorized Manhattan depot and one of the websites can be found here: http://www.mistersofteeny.com |
The Bronx and Manhattan and westchester depots have over 150 trucks in 2 location in the Bronx. Bronx is the only authorized Manhattan depot and one of the websites can be found here: http://www.mistersofteeny.com |
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Mister Softee Queens (MSQ) is the largest depot in New York with about 100 trucks. It's located in Queens Village and services all of Queens, Manhattan, and Long Island. From the website, http://mistersofteequeens you can book a party, corporate event, become a driver, or buy a route. |
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Here is a link to the Mister Softee Jingle - http://mistersofteequeens.com/pages/music.html |
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The link to Mister Softee headquarters in Runnemede, NJ can be [http://www.mistersoftee.com found here.] |
The link to Mister Softee headquarters in Runnemede, NJ can be [http://www.mistersoftee.com found here.] |
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==External links== |
==External links== |
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* [http://www.mistersoftee.com/ Mister Softee website]. |
* [http://www.mistersoftee.com/ Mister Softee website]. |
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* [http://www.mistersofteequeens.com/ Mister Softee Queens website]. |
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* [http://www.mistersofteeny.com |
* [http://www.mistersofteeny.com |
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* [http://www.electrofreeze.com/index.htm Electro Freeze] |
* [http://www.electrofreeze.com/index.htm Electro Freeze] |
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Revision as of 15:51, 15 April 2008
| File:Mister Softee.jpg | |
| Company type | Private company |
|---|---|
| Industry | Ice cream |
| Founded | 1956 in Philadelphia, Pennsylvania |
| Headquarters | Runnemede, New Jersey, United States |
| Products | Ice cream |
| Website | www.mistersoftee.com/ www.mistersofteeny.com/ |
Mister Softee is a United States-based ice cream truck franchisor popular in the Northeast. It was founded by William and James Conway (Oct. 30, 1927 - May 28, 2006) [1] in 1956 in Philadelphia. It is the largest franchisor of soft ice cream in the United States. It has about 350 franchisees operating 600 trucks in 15 states. The company is headquartered in Runnemede, New Jersey. It is still run by the Conway family; James Conway, Jr. is now President.
The Bronx and Manhattan and westchester depots have over 150 trucks in 2 location in the Bronx. Bronx is the only authorized Manhattan depot and one of the websites can be found here: http://www.mistersofteeny.com
Mister Softee Queens (MSQ) is the largest depot in New York with about 100 trucks. It's located in Queens Village and services all of Queens, Manhattan, and Long Island. From the website, http://mistersofteequeens you can book a party, corporate event, become a driver, or buy a route.
Here is a link to the Mister Softee Jingle - http://mistersofteequeens.com/pages/music.html
The link to Mister Softee headquarters in Runnemede, NJ can be found here.
Mister Softee's ice cream trucks serving the US market are equipped with soft-serve ice cream freezing and dispensing machines manufactured by Electro Freeze.
Mister Softee Jingle
The jingle played by Mister Softee trucks is instrumental and created in 1960 by Les Waas [2], but according to the New York Times [3] the lyrics are as follows:
- "The CREAM-i-est DREAM-i-est SOFT ice CREAM
- you GET from MIS-ter SOF-tee.
- FOR a re-FRESH-ing de-LIGHT su-PREME
- LOOK for MIS-ter SOF-tee....
- My milkshakes and my sundaes and my cones are such a treat,
- listen for my store on wheels, ding-a-ling down the street.
- The CREAM-i-est DREAM-i-est SOFT ice CREAM
- you GET from MIS-ter SOF-tee.
- FOR a re-FRESH-ing de-LIGHT su-PREME
- LOOK for MIS-ter SOF-tee
- S-O-F-T DOUBLE 'E' MIS-ter SOF-tee"
Another facinating thing is Mr Softee " Winter Jingle " only played in the winter months when people eat less ice cream.
- "The CREAM-i-est DREAM-i-est SOFT ice CREAM
- you GET from MIS-ter SOF-tee.
He sells Ha-Coco drinks and sanwiches too.
- :LOOK for MIS-ter SOF-tee
- S-O-F-T DOUBLE 'E' MIS-ter SOF-tee"
It is written in E-flat major with 6/8 time. In New York City, the trucks can only play the jingle while moving, to reduce noise.
A copy of the sheet music and all the words can be found on the Mister Softee webpage.
Here is a link http://mistersoftee.com/music.asp to the sheet music!
Mister Softee in China
In 2007 Mister Softee established its first ice cream truck and ice cream shop in Mainland China located in Suzhou, Jiangsu. Mister Softee Chinais operated by Alex Conway, grandson of James Conway, and Turner Sparks. In 2008 Mister Softee China plans to begin expanding its core business and franchising throughout China's eastern region.
Mister Softee China has created a menu that combines its classic American products of shakes, floats and sundaes with new Chinese products such as green tea ice cream, red bean ice cream, kiwi sundaes and milk tea floats.
The key to Mister Softee's success in China has been its ability to adapt its product to local tastes while maintaining a stong connection to the strong traditions of the Mister Softee brand. Mister Softee China prides itself on ability and desire to bring the best of high-quality American ice cream to the Chinese people.
While its American counterpart operates almost exclusively with trucks, Mister Softee China has kiosks in downtown shopping areas and trucks throughout China's ever expanding suburban neighborhoods and business districts.
Mister Softee in Hong Kong
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Mister Softee is also popular in Hong Kong. In Hong Kong, Mister Softee (Chinese: 富豪雪糕), owned by the Ng Enterprises Ltd., consists of a number of ice cream trucks. The red-white-blue outlook of the trucks, and the Blue Danube played by them, are part of the collective memory of many Hong Kongers.
The first truck, which had been imported from England, began to operate in 1970. Today the company has 14 ice cream vans running on Hong Kong Island, Kowloon and the New Territories. The headquarters of the company is located in Fo Tan.
As the Hong Kong Government has stopped the issue of new hawking licenses since 1978, and the existing licenses cannot be transferred to other vehicles, the old trucks are still running on the roads of Hong Kong. Each van, as required by the law, comprises a soft ice cream making machine, a basin, and two refrigerators.
The trucks sell only four products:
- soft ice cream (vanilla is the only flavour, though the cone is made of chocolate)
- nutty drumstick
- Large Cups (Chinese: 蓮花杯 "lotus cups")
- Jumbo Orange (Chinese: 珍寶橙冰), a kind of sherbet).
The red-white-blue vans also began to be seen in Shanghai in 1994, and number to 18 as in August 2005.
Mister Softee in film
- A Mister Softee truck driven by Gail (Catherine O'Hara) was a key device in the Martin Scorsese film After Hours.
- Mister Softee was also referenced in Eddie Murphy's stand-up comedy film, Delirious. During a skit about ice cream, Murphy recites the famous Mist Softee jingle.
References
- "That Jingle Of Mr. Softee's? It's the Sound Of Compromise", New York Times, December 14, 2005
- "James Conway Sr., 78, a Founder of Mister Softee, Dies", New York Times, May 31, 2006
- Template:Zh icon唔該一杯軟雪糕! 雪糕車伴你成長, Ming Pao, August 1, 2005